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Community Engagement
Smart thoughts on understanding & building connections online & beyond.
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Building Community Engagement Around Key Events | ClickZ

Building Community Engagement Around Key Events | ClickZ | Community Engagement | Scoop.it
Invest in unique content, aggregate and curate, and prepare and promote.
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Why most online communities are failures - Fortune Management

Plenty of smart companies and organizations have put together their own online communities. Some are pulling this off brilliantly; others, not so much.
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UX Design and Online Communities: Leveraging design to implement community building best practices: Dos and Don'ts presentation - Community Management | Blaise Grimes-Viort

To build successful online communities people want to use, it is important to apply basic best practices to the layout design and user experience. Blaise will be presenting a few of these principles and discuss examples of good and bad applications.
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8 Online Community Management Lessons From the #1 New Year’s Resolution

8 Online Community Management Lessons From the #1 New Year’s Resolution | Community Engagement | Scoop.it
Get 8 simple lessons for building a stronger online community from your local fitness guru.
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The role of social media in community building and development

The role of social media in community building and development | Community Engagement | Scoop.it
Despite the increasing importance of social networks, community development needs to take place both on and offline...
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Social Media - Social Media Engagement Drives Customer Loyalty, Higher Spending : MarketingProfs Article

Social Media - Social Media Engagement Drives Customer Loyalty, Higher Spending : MarketingProfs Article | Community Engagement | Scoop.it
Social Media - People who engage with brands via social media demonstrate a deeper emotional commitment to those brands, and they spend between 20% and 40% more than other customers on the products ...
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Seven tips for better social marketing engagement: SMX insight

Seven tips for better social marketing engagement: SMX insight | Community Engagement | Scoop.it
At SMX Social Media Marketing, Red Roof Inn shared its tips for Facebook marketing success.
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Redefining Engagement for the Social Web | Business 2 Community

Redefining Engagement for the Social Web | Business 2 Community | Community Engagement | Scoop.it
Traditionally, engagement is measured with consumption being the primary activity: watching TV, listening to the radio and reading newspapers are all great...
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Social Snacking Feeds Online Community | Social Media Today

Social Snacking Feeds Online Community | Social Media Today | Community Engagement | Scoop.it
These short posts all point to online communities, which are using social tidbits to support and encourage online engagement. This good stuff doesn't happen through magic, however. The key to using social snacks effectively ...
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Social Business 2012 Presentation | The Social Customer Manifesto

Social Business 2012 Presentation | The Social Customer Manifesto | Community Engagement | Scoop.it

Great highlights from @ccarfi: The Journey is the recognizable progression of social engagement capabilities that large enterprise goes through on its way to becoming a social businesses. ... Customer experience, social media and community guy.

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Member Lifetime Value - The Online Community Guide

Member Lifetime Value - The Online Community Guide | Community Engagement | Scoop.it

Rich at Feverbee explains the importance of long-term engagement and builing relationships that last.

Ultimately, when the great tide of novelty recedes, it's only members that have built relationships with each other that remain. They keep coming back to talk to their friends. We need a long-term perspective.
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5 Tips to Creating Genuine and Personalized Content | Kyle Lacy - Social Media Training and Digital Marketing

... let’s talk about how we stray away from terrible content and create content that will be extremely beneficial to your life, business, and social media tribe.

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6 Ways to Say 'Thank You' to Your Social Media Community | Social Media Today

6 Ways to Say 'Thank You' to Your Social Media Community | Social Media Today | Community Engagement | Scoop.it

If your community doesn't feel valued and appreciated, you're not providing an opportunity for loyalty and long-term engagement

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Hershey's three pillars of Facebook engagement | Articles

Hershey's three pillars of Facebook engagement | Articles | Community Engagement | Scoop.it
Awareness, content, and agility are crucial to getting Facebook users to check out your brand or, in Hershey's case, brands.
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Personalization: A Key Tenet of User Engagement | Social Media Today

Agree that a personalized experience -- whether explicit or not -- dramatically improves consumer engagement. Who's doing it well?

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What are The Key Behaviors of Top Social Media Influencers? - Forbes

What are The Key Behaviors of Top Social Media Influencers? - Forbes | Community Engagement | Scoop.it
What is it that separates people with strong online influence from people and organizations that have less of it? For anyone who needs to improve their online status here are three main areas to work on.
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Why Social Branding Is Key for Your Brand, Community & Cause

What Social Branding Will Do For Your Brand, Community and Cause By: Simon Mainwaring


At its heart, social branding is the marriage of traditional brand storytelling with emerging social technology to reach customers where they are. It's the shift from a long-standing monologue approach to marketing to a real-time dialog with your community. It's a re-framing of your brand from being the celebrity of your community to its chief celebrant.

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Top ten milestones for social media success

Top ten milestones for social media success | Community Engagement | Scoop.it

Too often, social media commentary or discussions focus too much on tools, tactics, and strategies. Instead today, I’d like to focus on the life-cycle of branding that is essential if a company hopes to reap the full benefits of social media engagement and the support their customer community.

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Using Content to Find More Customers: The 6-Step Guide

Using Content to Find More Customers: The 6-Step Guide | Community Engagement | Scoop.it

Online communities cannot become successful by acting like used car salesmen. The quick sell and the one-stop consumer are sufficient neither to build nor maintain communities. Traditional marketing techniques still have their place in today’s digital world, but it is a rich, innovative content marketing strategy that will ensure prolonged success for your company and community.

 

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20 Tips For Boosting Facebook Engagement - The BrainYard - InformationWeek

20 Tips For Boosting Facebook Engagement - The BrainYard - InformationWeek | Community Engagement | Scoop.it
Best practices from brands that get their fans involved in the conversation, based on MotiveQuest research.
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Three Ways to Empower Your Community « Radian6 - Social Media ...

Three Ways to Empower Your Community « Radian6 - Social Media ... | Community Engagement | Scoop.it
Analysis & InsightsListen, measure, and engage in social media conversations & gain valuable social insights. Read More > · Engagement ConsoleThe Radian6 Engagement Console is the ultimate tool for connecting with ...
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Eleven Community Management Tips for Nonprofits

Eleven Community Management Tips for Nonprofits | Community Engagement | Scoop.it

"Whether you decide to in-source or outsource community management, you should discuss the following items with your community manager to make sure your nonprofit is making the most out of your marketing and digital advertising."

 

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7 steps for building an effective community management plan | Poynter.

The challenge with a new profession like community management is the lack of a template to follow when getting started. Every community is different, but the following seven steps will help you kickstart a community management plan...

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5 Tips for Organic Online Community Growth — Kommein

5 Tips for Organic Online Community Growth — Kommein | Community Engagement | Scoop.it

Smart advice on encouraging organic growth for your community: "The best online communities achieve growth organically. That is, the community grows naturally without much pressure or prodding from the community management."

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A 4 Stage Model for Member Engagement | Social Media Today

A 4 Stage Model for Member Engagement | Social Media Today | Community Engagement | Scoop.it

"If you build it, he will come." --  Field of Dreams

If only this were true for any kind of online community. However, waiting for new members to show up and engage at your site will only rarely succeed.

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