To build successful online communities people want to use, it is important to apply basic best practices to the layout design and user experience. Blaise will be presenting a few of these principles and discuss examples of good and bad applications.
Social Media - People who engage with brands via social media demonstrate a deeper emotional commitment to those brands, and they spend between 20% and 40% more than other customers on the products ...
These short posts all point to online communities, which are using social tidbits to support and encourage online engagement. This good stuff doesn't happen through magic, however. The key to using social snacks effectively ...
Great highlights from @ccarfi: The Journey is the recognizable progression of social engagement capabilities that large enterprise goes through on its way to becoming a social businesses. ... Customer experience, social media and community guy.
Rich at Feverbee explains the importance of long-term engagement and builing relationships that last.
Ultimately, when the great tide of novelty recedes, it's only members that have built relationships with each other that remain. They keep coming back to talk to their friends. We need a long-term perspective.
What is it that separates people with strong online influence from people and organizations that have less of it? For anyone who needs to improve their online status here are three main areas to work on.
What Social Branding Will Do For Your Brand, Community and Cause By: Simon Mainwaring
At its heart, social branding is the marriage of traditional brand storytelling with emerging social technology to reach customers where they are. It's the shift from a long-standing monologue approach to marketing to a real-time dialog with your community. It's a re-framing of your brand from being the celebrity of your community to its chief celebrant.
Too often, social media commentary or discussions focus too much on tools, tactics, and strategies. Instead today, I’d like to focus on the life-cycle of branding that is essential if a company hopes to reap the full benefits of social media engagement and the support their customer community.
Online communities cannot become successful by acting like used car salesmen. The quick sell and the one-stop consumer are sufficient neither to build nor maintain communities. Traditional marketing techniques still have their place in today’s digital world, but it is a rich, innovative content marketing strategy that will ensure prolonged success for your company and community.
Analysis & InsightsListen, measure, and engage in social media conversations & gain valuable social insights. Read More > · Engagement ConsoleThe Radian6 Engagement Console is the ultimate tool for connecting with ...
"Whether you decide to in-source or outsource community management, you should discuss the following items with your community manager to make sure your nonprofit is making the most out of your marketing and digital advertising."
The challenge with a new profession like community management is the lack of a template to follow when getting started. Every community is different, but the following seven steps will help you kickstart a community management plan...
Smart advice on encouraging organic growth for your community: "The best online communities achieve growth organically. That is, the community grows naturally without much pressure or prodding from the community management."
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.