New York Times Venture capitalists are hungry to invest in food startups SmartPlanet.com (blog) In a recent report, CB Insights says that last year venture capital investment in food technology reached nearly $350 million.
Ausaid Director examines partnership with Solomon Islands Radio Australia And I mentioned this morning we're really pleased of the almost 500 graduates from the Australian Pacific Technical Colleges, over half of them are women.
Pacific leaders attending Oceania 21 Meetings signed a final declaration titled "Help us saving Tokelau" The english version of the final decalaration attached at the bottom (Oceania21 ends with declaration on regional cooperation for sustainable ...
To win over millennials, brands must incorporate participative benefits into their models.... In the new Millennial-inspired Participation Economy, the old definition of brand value — the one that worked for decades — is dead. As marketers, we knew that the sum of our core functional and emotional benefits divided by price would give us a proxy for brand value. Stronger brands had more price elasticity. However, the old definition no longer holds if you want to engage Millennials or older generations that are adopting a “Millennial Mindset.” THE NEW DEFINITION OF BRAND VALUE Millennials don’t just want to buy your brand, they want to be a part of it. They’re looking for ways to participate. And they want to understand why you do what you do not just what you want to sell. As a result, the brand value equation has morphed to include participative benefits. This is key for tapping into Millennial passion — and therefore, Millennials’ dollars. In The Participation Economy, (emotional benefits + function benefits + participative benefits)/price = brand value. We’ll explore this more in a bit. First, let’s review who makes up this generation — and how they influence your other consumers, too....
Via Jeff Domansky
From encryption to data validation, our panel give 16 key pointers on using information and communication technologies (RT @KangasLaura: 16 crucial points in ensuring that #ICTs really work for #development http://t.co/jqX6evwJ0V...
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