The Securities and Exchange Commission earlier this week announced that US-listed companies can now use social media to communicate important company information to shareholders, but what does this mean for businesses?
Employer branding: Market the company, not just the products Campaign Asia-Pacific (blog) Petter Nylander, CEO of Universum Global, told Campaign Asia-Pacific that while companies will benefit directly through good employer branding (due to a...
From vitriolic social media tag clouds to unhappy customer videos gone viral, it’s no secret that people are shouting about the poor service they receive to anyone in the social sphere who will listen. But whether you’re a Fortune 500 CEO or part of a growing mom and pop store, the way you handle social media complaints says a lot more about your company than any slick advertisement.
Crisis communications and media relations can take many forms – and the press conference is not always the right answer. In part as a result of US Whitehouse coverage and any number of Hollywood blockbusters, you would be forgiven for thinking that the crisis press conference is the default option for every mass communication. In reality this couldn’t be further from the truth as for all the apparent benefits, there are a number of tiger traps to catch the unwary and ill prepared.
Google Analytics's standard reports can be limited, so a little customisation is necessary to improve the quality of insight you can gain. (10 valuable Google Analytics custom reports: Google Analytics's standard reports can be limited, so a lit...
Updating to a more modern brand image is the most common reason companies give their logos a facelift, says Tim Calkins, clinical professor of marketing at the Kellogg School of Management at Northwestern University. But sometimes the desire for a little nip and tuck can backfire.
There’s so much helpful information around the web about Facebook Marketing. There are so many people who want that information. But it’s tough to find the best information, as it’s scattered throughout the web and mixed in with other blog posts and information that isn’t very useful. Hopefully this changes everything
As brands continue to increase investments in Twitter as a communication increasing opportunities arise to learn from the activity taking place on the and how to better use it to your advantage from a business perspective.
A Brandwatch report, which has studied over 10,000 random tweets has established some key trends that will impact the way we use Twitter in 2013.
The results, which analysed brand mentions and consumer voice, are especially important for brands to understand Twitter as a communication channel.
One of the key roles of Internal Communications is to provide advice and expertise on how to position messages to employees. When a business has negative news to communicate this may impact on engagement and moral: and that is when Internal Communications steps in to demonstrate its value.
Digital campaigns and traditional advertising are much like oil and water. Rarely do they mix together and when they do, it’s usually a case of tacking on Facebook integration for the sake of it. However, there are a number of great campaigns out there that thought outside the box and delivered some truly innovative campaigns that bridged the gap between real world and digital. Here are some of our favourites.
Advertising used to be easy – some harassed salesman would ring you up, offer space and, if the potential demographic and price matched your needs, you'd say yes. You'd get a shiny full-page ad, and the guy who sold it to you would be a little closer to his sales target for the quarter, and a little less likely to be fired.
Then the internet arrived and everyone got fired anyway.
OK, so that's overly simplistic, but it broadly describes a period of time when advertising was a fairly straightforward business transaction based on cost and potential outcomes.
The Content marketing is one of the most exciting areas of digital marketing today, offering huge benefits for any brand wanting to engage customers. The problem is a sudden explosion in industry hype promising it as a panacea
No matter how great your email marketing campaigns are, it is highly unlikely that every recipient opens your emails. In fact, the average open rate on commercial email, according to most studies, is 20% or less. A 30% open rate is generally considered to be quite good.
Does this mean that 70% or more of the emails you send are ineffective?
Every social network is a little different when it comes to what you can post and how it can look. If you're just sharing your blog title and a link, you're missing out on all kinds of ways to make your posts more interesting, more engaging, and expanding your reach to the broadest audience. As a business, utilizing blogging and social media to create and foster an inbound marketing pipeline, we simply can't afford not to take advantage of every opportunity. Take the time to review these suggestions for LinkedIn, Twitter, Facebook and Google+, and see if your reader interest and engagement doesn't improve dramatically.