Communications tr...
Follow
Find
1.1K views | +0 today
Communications trends
Communications trends and best practices
Your new post is loading...
Your new post is loading...
Scooped by Valérie Climent
Scoop.it!

Brands Plan for a Successful Future in the Collaborative Economy

Brands Plan for a Successful Future in the Collaborative Economy | Communications trends | Scoop.it
Brands Plan for a Successful Future in the Collaborative Economy http://t.co/9szKh6l7mn
more...
No comment yet.
Scooped by Valérie Climent
Scoop.it!

8 Characteristics Of A Motivating Brand Story

8 Characteristics Of A Motivating Brand Story | Communications trends | Scoop.it
What makes a brand story engaging to customers and effective in motivating them to buy? In our experience, there are eight fundamental characteristics of a motivating brand story. 1.
more...
No comment yet.
Scooped by Valérie Climent
Scoop.it!

A simple marketing checklist to evaluate your Facebook Page

A simple marketing checklist to evaluate your Facebook Page | Communications trends | Scoop.it
With all the changes at Facebook it's handy to have a marketing checklist to ensure you've got the basics covered. Take a look to maximize your fan engagement.
more...
No comment yet.
Scooped by Valérie Climent
Scoop.it!

Will the SEC social media ruling herald a new dawn of digital leaders?

Will the SEC social media ruling herald a new dawn of digital leaders? | Communications trends | Scoop.it
The Securities and Exchange Commission earlier this week announced that US-listed companies can now use social media to communicate important company information to shareholders, but what does this mean for businesses?
more...
No comment yet.
Scooped by Valérie Climent
Scoop.it!

Employer branding: Market the company, not just the products

Employer branding: Market the company, not just the products | Communications trends | Scoop.it
Employer branding: Market the company, not just the products Campaign Asia-Pacific (blog) Petter Nylander, CEO of Universum Global, told Campaign Asia-Pacific that while companies will benefit directly through good employer branding (due to a...
more...
No comment yet.
Scooped by Valérie Climent
Scoop.it!

Dealing with Social Media Criticism: Deflect, Defy, Defend?

Dealing with Social Media Criticism: Deflect, Defy, Defend? | Communications trends | Scoop.it

From vitriolic social media tag clouds to unhappy customer videos gone viral, it’s no secret that people are shouting about the poor service they receive to anyone in the social sphere who will listen. But whether you’re a Fortune 500 CEO or part of a growing mom and pop store, the way you handle social media complaints says a lot more about your company than any slick advertisement.

more...
No comment yet.
Scooped by Valérie Climent
Scoop.it!

How Brands Use Vine Efficiently: Quick and to the Point

How Brands Use Vine Efficiently: Quick and to the Point | Communications trends | Scoop.it
You might think that with a 6-second limitation, brands couldn't possibly make something worthwhile using Vine. The problem is, you would be wrong, dead wrong.
more...
No comment yet.
Scooped by Valérie Climent
Scoop.it!

The Crisis Press Conference: Why and when?

The Crisis Press Conference: Why and when? | Communications trends | Scoop.it

Crisis communications and media relations can take many forms – and the press conference is not always the right answer. In part as a result of US Whitehouse coverage and any number of Hollywood blockbusters, you would be forgiven for thinking that the crisis press conference is the default option for every mass communication. In reality this couldn’t be further from the truth as for all the apparent benefits, there are a number of tiger traps to catch the unwary and ill prepared.

more...
No comment yet.
Scooped by Valérie Climent
Scoop.it!

10 valuable Google Analytics custom reports

10 valuable Google Analytics custom reports | Communications trends | Scoop.it
Google Analytics's standard reports can be limited, so a little customisation is necessary to improve the quality of insight you can gain. (10 valuable Google Analytics custom reports: Google Analytics's standard reports can be limited, so a lit...
more...
No comment yet.
Scooped by Valérie Climent
Scoop.it!

The Real Reason We Love Some Brand Logos — And Hate Others

The Real Reason We Love Some Brand Logos — And Hate Others | Communications trends | Scoop.it

Updating to a more modern brand image is the most common reason companies give their logos a facelift, says Tim Calkins, clinical professor of marketing at the Kellogg School of Management at Northwestern University. But sometimes the desire for a little nip and tuck can backfire.



more...
No comment yet.
Scooped by Valérie Climent
Scoop.it!

The Big List – All The Resources You Need to Answer Your Facebook Marketing Questions

The Big List – All The Resources You Need to Answer Your Facebook Marketing Questions | Communications trends | Scoop.it

There’s so much helpful information around the web about Facebook Marketing.  There are so many people who want that information.  But it’s tough to find the best information, as it’s scattered throughout the web and mixed in with other blog posts and information that isn’t very useful.  Hopefully this changes everything

more...
No comment yet.
Scooped by Valérie Climent
Scoop.it!

The Twitter landscape of 2013: recommendations for brands

The Twitter landscape of 2013: recommendations for brands | Communications trends | Scoop.it

As brands continue to increase investments in Twitter as a communication increasing opportunities arise to learn from the activity taking place on the and how to better use it to your advantage from a business perspective.

A Brandwatch report, which has studied over 10,000 random tweets has established some key trends that will impact the way we use Twitter in 2013.

The results, which analysed brand mentions and consumer voice, are especially important for brands to understand Twitter as a communication channel. 

more...
No comment yet.
Scooped by Valérie Climent
Scoop.it!

Communicating bad news internally: 5 top tips

Communicating bad news internally: 5 top tips | Communications trends | Scoop.it

One of the key roles of Internal Communications is to provide advice and expertise on how to position messages to employees. When a business has negative news to communicate this may impact on engagement and moral: and that is when Internal Communications steps in to demonstrate its value.

more...
No comment yet.
Scooped by Valérie Climent
Scoop.it!

This Is Advertising’s Next Great Leap Forward

This Is Advertising’s Next Great Leap Forward | Communications trends | Scoop.it
The next leap in advertising is literally the ability to leap across screens. Picture a brand’s multipart marketing story that begins on your tablet and ends on your smartphone.
more...
No comment yet.
Scooped by Valérie Climent
Scoop.it!

In the land of marketing, operations may become king

In the land of marketing, operations may become king | Communications trends | Scoop.it
Last month, I attended the Marketing Operations Executive Summit — an intimate gathering of around 100 marketing operations executives — to give a talk on agile marketing.
more...
No comment yet.
Scooped by Valérie Climent
Scoop.it!

Does Brand Marketing Still Matter in the Digital Age?

Does Brand Marketing Still Matter in the Digital Age? | Communications trends | Scoop.it

Most of you know that Biznology is all about digital marketing, which is a nice hot topic to cover. And you’ll be forgiven if (Does Brand Marketing Still Matter in the Digital Age?

more...
No comment yet.
Scooped by Valérie Climent
Scoop.it!

Can Google Hangouts replace press conferences?

Can Google Hangouts replace press conferences? | Communications trends | Scoop.it
Faced with the problem of how to reconcile arranging a press conference for a VIP with the lack of a hard news story, independent communications consultancy Keene Communications adopted a different...
more...
No comment yet.
Scooped by Valérie Climent
Scoop.it!

15 Brilliant Campaigns That Brought Digital Into The Real World

15 Brilliant Campaigns That Brought Digital Into The Real World | Communications trends | Scoop.it

Digital campaigns and traditional advertising are much like oil and water. Rarely do they mix together and when they do, it’s usually a case of tacking on Facebook integration for the sake of it. However, there are a number of great campaigns out there that thought outside the box and delivered some truly innovative campaigns that bridged the gap between real world and digital. Here are some of our favourites.

more...
No comment yet.
Scooped by Valérie Climent
Scoop.it!

Social Marketing: The 3 Big Problems Working With Influencers

Social Marketing: The 3 Big Problems Working With Influencers | Communications trends | Scoop.it

Advertising used to be easy – some harassed salesman would ring you up, offer space and, if the potential demographic and price matched your needs, you'd say yes. You'd get a shiny full-page ad, and the guy who sold it to you would be a little closer to his sales target for the quarter, and a little less likely to be fired.

Then the internet arrived and everyone got fired anyway.

OK, so that's overly simplistic, but it broadly describes a period of time when advertising was a fairly straightforward business transaction based on cost and potential outcomes.

Social media has changed that forever.

more...
No comment yet.
Rescooped by Valérie Climent from Just Story It Biz Storytelling
Scoop.it!

7 Scientifically-Backed Tips for Better Biz Storytelling

7 Scientifically-Backed Tips for Better Biz Storytelling | Communications trends | Scoop.it
The practice of persuasive copywriting is a necessity, if you want to sell products, services, or ideas online. While great writing is truly an art, thos

Via Karen Dietz
more...
Denyse Drummond-Dunn's curator insight, March 6, 2013 5:24 AM

Useful tips for anyone - we all have to write documents of some sort, don't we?

Ignacio Conejo Moreno's curator insight, March 6, 2013 7:00 AM

7 trucos para una redacción persuasiva:

Interesante, son habilidades que hay que entrenar y poner en práctica, sólamente con la experiencia se aprenden.

Mike Ellsworth's curator insight, March 6, 2013 1:59 PM

Another great find by Karen Dietz.

 

If you're not concentrating on storytelling on social media, perhaps this article will convince you.

 

Scooped by Valérie Climent
Scoop.it!

Why brands need to avoid the hype surrounding content marketing

Why brands need to avoid the hype surrounding content marketing | Communications trends | Scoop.it

The Content marketing is one of the most exciting areas of digital marketing today, offering huge benefits for any brand wanting to engage customers. The problem is a sudden explosion in industry hype promising it as a panacea

more...
No comment yet.
Scooped by Valérie Climent
Scoop.it!

Email Marketing: Unopened Doesn’t Mean Unprofitable

Email Marketing: Unopened Doesn’t Mean Unprofitable | Communications trends | Scoop.it

No matter how great your email marketing campaigns are, it is highly unlikely that every recipient opens your emails. In fact, the average open rate on commercial email, according to most studies, is 20% or less. A 30% open rate is generally considered to be quite good.

Does this mean that 70% or more of the emails you send are ineffective?

Not at all.

more...
No comment yet.
Scooped by Valérie Climent
Scoop.it!

B2B content marketing case study

B2B content marketing case study | Communications trends | Scoop.it
How UK information risk management consultancy Ascentor harnessed the power of valuable content to drive sales.
more...
No comment yet.
Scooped by Valérie Climent
Scoop.it!

What Is The Big Question In Social Media Marketing Everyone Is Afraid to Ask?

What Is The Big Question In Social Media Marketing Everyone Is Afraid to Ask? | Communications trends | Scoop.it
The big question that is often asked about social media when it comes to investing money, resources and time is “what is the return on investment?” Some
more...
No comment yet.
Scooped by Valérie Climent
Scoop.it!

How to format your social media posts for optimum engagement

How to format your social media posts for optimum engagement | Communications trends | Scoop.it

Every social network is a little different when it comes to what you can post and how it can look. If you're just sharing your blog title and a link, you're missing out on all kinds of ways to make your posts more interesting, more engaging, and expanding your reach to the broadest audience. As a business, utilizing blogging and social media to create and foster an inbound marketing pipeline, we simply can't afford not to take advantage of every opportunity. Take the time to review these suggestions for LinkedIn, Twitter, Facebook and Google+, and see if your reader interest and engagement doesn't improve dramatically.

more...
No comment yet.