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A Social-Media Marketing Primer Even Your Mom Can Handle - Entrepreneur

A Social-Media Marketing Primer Even Your Mom Can Handle - Entrepreneur | Communications Specialist | Scoop.it
Entrepreneur A Social-Media Marketing Primer Even Your Mom Can Handle Entrepreneur The following is the tenth in the series "Marketing Like the Big Brands," running every other week in which marketing expert Jim Joseph shows entrepreneurs on a...
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Cross-Functional Efforts Key to Social Marketing

Cross-Functional Efforts Key to Social Marketing | Communications Specialist | Scoop.it
The rapid growth of social channels, blogs and LinkedIn has grabbed the attention of professionals throughout most every organization. And public relations departments, of course, have been among the earliest adopters of social media.
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The Four Pillars of B2B Content Strategy | Social Media B2B

The Four Pillars of B2B Content Strategy | Social Media B2B | Communications Specialist | Scoop.it
When thinking about B2B content strategy, you should consider four main pillars: space, production, repurposing and promotion. (The 4 Pillars of B2B Content Strategy!
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4 Old Fashioned Ways of Marketing that Aren’t Dead – Yet

4 Old Fashioned Ways of Marketing that Aren’t Dead – Yet | Communications Specialist | Scoop.it
With so much competition in modern day advertising, why not consider old fashioned, yet highly effective, ways of marketing online and in the real world?
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18 obsolete words, which never should have gone out of style

18 obsolete words, which never should have gone out of style | Communications Specialist | Scoop.it
Help bring them back.

Via theclairbyrd
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theclairbyrd's curator insight, August 28, 2013 4:26 PM

English is a giant mishmash of many different cultures, time periods, and people's influence. Many people just make up their own words and if they are adopted by English speakers.. they are "in the club," so to speak. 

 

But, this low barrier to entry is also one of the things I love about the English language -- how flexible, funny, and nuanced in meaning words can become. This article lists 18 great words that we should take back from obscurity! 

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4 Old Fashioned Ways of Marketing that Aren't Dead – Yet - Small Business Trends

Small Business Trends
4 Old Fashioned Ways of Marketing that Aren't Dead – Yet
Small Business Trends
Internet marketing. When you hear this buzz phrase, chances are you inevitably think about social media, virility and PPC (pay per click) campaigns.
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9 Social Listening Tools For Small Business Online Marketing Success

9 Social Listening Tools For Small Business Online Marketing Success | Communications Specialist | Scoop.it

You can choose to be part of the online conversation and contribute to steering it. Or, you can let conversation go on without you, letting others control what is said about your business brand....

 

So you start your business, you get a website, and sign up for Facebook and maybe one or two other social networks. Your online marketing plans are set, right? No! One thing you forgot is social listening tools…There are now many options – Both free and paid.This is meant as a social listening tools review. Those that will benefit the most are just beginning to calculate winning customers online by connecting the puzzle pieces of their efforts...


Via Jeff Domansky
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GreatBusinessContent's curator insight, August 27, 2013 3:57 PM

It's nice to know the tools to use if or when you decide to get social.

Jeff Domansky's comment, August 27, 2013 4:40 PM
Naomi, thanks. The correct name is Spider at http://spider.oneqube.com/ though as of today the website still has mockup type on some pages and authentication is buggy. Will update after test driving.
Naiyue Wang's curator insight, August 28, 2013 12:16 AM

9个工具值得学习~

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How To Help Your Content Rise Above The Noise [Infographic]

How To Help Your Content Rise Above The Noise [Infographic] | Communications Specialist | Scoop.it

Whenever you talk about Content Marketing, you have to start by considering two main obstacles:

 

There is an overload of information on the Internet. Virtually on any topicPeople are busier than ever in history and they are bombarded with thousands of messages each day

 

This infographic provides a few tips you can implement in your content marketing strategy today with the ultimate goal of cutting through the noise to get the attention of your audience...


Via Lauren Moss
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TheSoulfulEMU's comment, September 24, 2013 10:13 AM
Truth is right there! Admit & Start working on it! NOW!!!!
Georgianne Hewett's curator insight, September 30, 2013 1:23 PM

Overload is right. You have to make it super easy for someone to stumble upon your story.

Michael Shaw's curator insight, July 31, 2014 10:28 PM

@ashali89 A really interesting infographic with some useful tips to help a message rise above the clutter

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Digital Darwinism: What Killed Borders, Blockbuster and Polaroid and How to Survive

Digital Darwinism: What Killed Borders, Blockbuster and Polaroid and How to Survive | Communications Specialist | Scoop.it
We live in an era of "digital Darwinism," a time when technology and society are evolving faster than the ability of many organizations to adapt. It is for this reason (along with a myriad
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10 tips to build an online newsroom journalists will love - Internet - BizReport

Is your online newsroom working hard for you by providing journalists, bloggers and researchers with up-to-date news and media? If not, you're missing a prime opportunity to engage today's connected newsmakers.
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6 Ways Social Media Marketing Is Changing (For the Better)

6 Ways Social Media Marketing Is Changing (For the Better) | Communications Specialist | Scoop.it
Six trends that are changing the way we use social media in marketing and sales.

Via The Fish Firm
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Ivon Prefontaine's curator insight, February 4, 2013 6:43 PM

In today's day and age, this is vital for organizations to include in their planning.

Mirjana Podvorac's curator insight, February 5, 2013 5:49 AM

Developing really useful and attractive apps will (or has) become crucial.

Online Pharmacy's comment, February 9, 2013 1:51 AM
http://www.lets-getwell.com
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Brand Published Content Just Keeps Getting Better | iMediaConnection Blog

Brand Published Content Just Keeps Getting Better | iMediaConnection Blog | Communications Specialist | Scoop.it

While many were wringing their hands last year over whether native advertising on social networks would go boom or bust, others were miles ahead with a much bolder strategy to get branded content to viewers - by publishing it themselves. Whether the audience is filled with users, consumers or stock holders, content published directly by brands took on a new life in the last 12 months. That's right, 100 percent sponsored content that audiences were still interested in consuming.

 

Of course, it’s a fine line. Readers won’t just share content that tells them to, "Buy product X!" But people will share great content if it feels right to them, if the sponsorship is secondary to the content, and if the content connects with the audience.

 

Here's a quick run-down of some interesting brand-published content that we've seen in the last few months - and that promises to up the ante for 2013....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 22, 2013 11:44 PM

Here are fiveexcellent examples of "native advertising" but @jspepper says no one ever asks how much these sites cost. A great point. But they're impressive nonetheless.

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White Papers & Sponsored Email Are Top B2B Content Marketing Lead-Gen Tactics [Study]

Content marketing comes in many forms, but white papers and sponsored email are the two top tactics for B2B lead-generation according to a new Business.com report published this week.
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How Your Editorial Content Can Fuel Big Data Insights

How Your Editorial Content Can Fuel Big Data Insights | Communications Specialist | Scoop.it
The idea of distributing an article that contains no commercial messaging is still very foreign to many marketers. But any serious investment in data-based ad-buying should be coupled with some inv...
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Is Google a plus for content marketing?

Is Google a plus for content marketing? | Communications Specialist | Scoop.it
Why Google+ might (or might not) be the best place to market web content, how comments can undermine balanced presentations, and another look at Vine versus Instagram video – or could YouTube beat them both?
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Social Media Communications for Sustainability...

Social Media Communications  for Sustainability... | Communications Specialist | Scoop.it
Source : Iliyana Stareva (Social Media Communications for Sustainability : Best Practice guide [Infographic] | @scoopit via @fdebailleul http://t.co/tTIal2L0od)... (Social Media Communications for Sustainability...
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Going Beyond Awareness to Advocacy: Marketing Video Across the Customer Lifecycle

Going Beyond Awareness to Advocacy: Marketing Video Across the Customer Lifecycle | Communications Specialist | Scoop.it
There are 8 phases of the customer life cycle, and video can play a part in all of those...from the time that you make people aware that you exist to the point where they become your most vocal cheerleaders, video can and should be a part of each...
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Why Marketers Need to Rise Above the Deluge of Crappy Content

Why Marketers Need to Rise Above the Deluge of Crappy Content | Communications Specialist | Scoop.it
Read about the current state of content in the marketing world, and how adoption of content as a marketing tactic impacts our industry.

Via Neil Ferree
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Neil Ferree's curator insight, August 27, 2013 9:35 PM

We're all about to be buried in Crap by novice Content Marketers

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Video ‘Rules’ For Online Marketers, According to Just-Released, Video Content Marketing Survey

Web Video Marketing (RT @WVMC: ICYMI: Interested #video #content responses to @latergy survey http://t.co/ABInVH9jYv #onlinevideo #webvideomarketing #videocomm…)...
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6 Keys to Excellent Content Marketing

6 Keys to Excellent Content Marketing | Communications Specialist | Scoop.it
High-impact content is the best tool for moving customers through the sales process. If it's done right.

Via The Fish Firm
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Why Ideas And Products Become Contagious: The Jonah Berger Formula

Why Ideas And Products Become Contagious: The Jonah Berger Formula | Communications Specialist | Scoop.it
[Ed note: For more on Jonah Berger's mission to map virality, pick up the April issue of Fast Company. Read exclusive excerpts from Contagious, starting Feb.
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Can corporate media survive the falling value of online content? | memeburn

Can corporate media survive the falling value of online content? | memeburn | Communications Specialist | Scoop.it
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Marketing, Philips creates the mood customers want, SINGAPORE, MARKETING, Careers, Appointments, | Market-interactive.com

Marketing, Philips creates the mood customers want, SINGAPORE, MARKETING, Careers, Appointments, | Market-interactive.com | Communications Specialist | Scoop.it
Marketing, SINGAPORE, MARKETING, Philips creates the mood customers want, Careers, Appointments,
Melissa Szumlic's insight:

Philips' interesting use of Pinterest as an effective sales and marketing tool. 

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