Communications Practitioner
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Rescooped by Tesha Fleming-Benjamin from Influence Networks - Future Influence Marketing
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White Paper: Building Social Media Relationships and Gauging Influence

White Paper: Building Social Media Relationships and Gauging Influence | Communications Practitioner | Scoop.it
White Paper: Building Social Media Relationships and Gauging Influence http://t.co/6jb3JAOO...

Via Pekka Puhakka
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Rescooped by Tesha Fleming-Benjamin from Media Relations
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BOLD PR: Tip of the Day

#PR tip of the day: Public relations extends well beyond media relations...

Via Kathryn Lima
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Rescooped by Tesha Fleming-Benjamin from Public Relations & Social Media Insight
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Case Study: Good Corporate Communications in a ‘Difficult Situation’ | PRNewser

Case Study: Good Corporate Communications in a ‘Difficult Situation’ | PRNewser | Communications Practitioner | Scoop.it

Case Study: Good Corporate Communications in a ‘Difficult Situation’ Earlier this month at PyCon 2013 — a big tech industry conference for developers — a female attendee tweeted a picture of two male attendees, publicly shaming them for making inappropriate sexist jokes. This tweet led to at least two people losing their jobs. One of them was the woman herself, who worked for SendGrid as a “developer evangelist”, and the incident has sparked heated debate about sexism in tech and attacks on all sides. But stepping away from the commentary regarding her intentions or actions, we can learn some valuable PR lessons from the actions of a company facing fire due to the actions of an individual employee. As the title of the CEO’s public statement implies, SendGrid did an excellent job of handling a “difficult situation” by taking a stance and communicating it quickly to stakeholders. SendGrid correctly decided that the incident required a corporate response....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 26, 2013 2:00 PM

This story is everywher but is a great case study and cautionary tale for employers, HR, reputation managers. 

Rescooped by Tesha Fleming-Benjamin from B2B Marketing and PR
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Media Relations in the Digital Age

Media Relations in the Digital Age | Communications Practitioner | Scoop.it
The web has changed the way most PR pros do their jobs, particularly when it comes to media relations. Here are six tips to handle it in the digital age.

Via Jenni Hilton
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Jenni Hilton's curator insight, December 4, 2013 8:26 AM

Six great tips for how to manage media relations.