Case Study: Good Corporate Communications in a ‘Difficult Situation’ Earlier this month at PyCon 2013 — a big tech industry conference for developers — a female attendee tweeted a picture of two male attendees, publicly shaming them for making inappropriate sexist jokes. This tweet led to at least two people losing their jobs. One of them was the woman herself, who worked for SendGrid as a “developer evangelist”, and the incident has sparked heated debate about sexism in tech and attacks on all sides. But stepping away from the commentary regarding her intentions or actions, we can learn some valuable PR lessons from the actions of a company facing fire due to the actions of an individual employee. As the title of the CEO’s public statement implies, SendGrid did an excellent job of handling a “difficult situation” by taking a stance and communicating it quickly to stakeholders. SendGrid correctly decided that the incident required a corporate response....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.