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Rescooped by Vanessa Flores Guerrero from Public Relations & Social Media Insight
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The Rapidly Growing Digital Advertising Market | Social Media Today

The Rapidly Growing Digital Advertising Market | Social Media Today | Communications | Scoop.it

"When the average person is exposed to 3,000 advertising messages a day, you want to make sure that your advertising vehicle will get you to the target that you want," writes Advice Interactive Group.

 

We met with a non-profit last week in our office who have developed an incredible following on Facebook. However, their approved budget only has line items for television and radio advertisements as their overall marketing budget. This is an issue with many non-profits… directors are a bit complicit as they direct budgets based on grants that have been around for decades.

 

It’s not that we’re poo-pooing television and radio (we do a segment on radio), it’s just that they’re expensive mediums that need to be properly deployed as part of an overall marketing mix. Digital media offers low-cost, high yield opportunities – especially with non-profit organizations where the employees and customers are so passionate. Online media offers the opportunity for you to spark the fire, and your fans and followers to spread it. It’s truly unlike any traditional source....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 20, 2013 1:02 PM

Shifting to digital is hard workand unknown territory.

Rescooped by Vanessa Flores Guerrero from It's Your Business
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Why Should A Business Have A Social Media Presence?

Why Should A Business Have A Social Media Presence? | Communications | Scoop.it

Social media is extremely essential for a business to expand. The role of social media has become paramount for a business to grow and reach a wider customer base.


Via The Fish Firm
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Sumaiya Banu's curator insight, August 21, 2013 3:45 AM

The Customer Success Manager assigned to you will work with both you and the PeopleWorks technical support team to ensure your queries are solved on time and exceed your expectations.

Steven Simmons's comment, August 29, 2013 3:18 PM
TransAmerica and Virtual Financial Group are embracing a social media marketing focused approach to building national virtual financial services agencies www.steven.vceo.us
harish magan's comment, August 30, 2013 1:12 AM
It is understood that Social media is going to rule virtually all living things in time to come. some universities has also started giving education and degrees. i think next 5 years would see more jobs coming to social media only.