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How Big Businesses Use Colors to Affect Your Emotions [Infographic]

How Big Businesses Use Colors to Affect Your Emotions [Infographic] | The Art of Communication | Scoop.it

How does the color in your logo make your customers and prospects feel? Here's a look at the emotions certain colors elicit and iconic business logos that use those colors.

 

Blue summons images of the sky and sea, which makes people feel such emotions as comfort, understanding, clarity, calm, and trust, according to the FinancesOnline's infographic.

 

"Green is associated with the harmony of nature," states the infographic. "What you feel is calm, relaxed, trust, peaceful, and hopeful."

Black conjures ideas of sophistication and boldness. "Black is associated with the formality and mystery of night," suggests FinancesOnline.

To find out more about logos, how much they cost, and how famous ones have evolved, check out the infographic:

 


Via Russ Merz, Ph.D.
Paulette Steele's insight:

Really interesting to see the impact of logos!

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Russ Merz, Ph.D.'s curator insight, July 27, 2014 4:07 PM

Another look at the relationship between the use of color in #brand communications and #emotional response.

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5 Signs You're Ruining Your Employer Brand

5 Signs You're Ruining Your Employer Brand | The Art of Communication | Scoop.it
5 Signs You’re Ruining Your Employer Brand
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5 Things You Can Do Today That Will Transform Your Tomorrow

5 Things You Can Do Today That Will Transform Your Tomorrow | The Art of Communication | Scoop.it
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These Are The Career Tips You Need To Stand Out At Work

These Are The Career Tips You Need To Stand Out At Work | The Art of Communication | Scoop.it
When you first enter the workforce, it can be hard to stand out. If you want to make the right impression at work, then you need these career tips.
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The Two Most Important Words You Can Say When Networking

The Two Most Important Words You Can Say When Networking | The Art of Communication | Scoop.it
Andy Lark, CMO of Xero, explains.
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5 Business Skills That Everyone Needs to Succeed—and How You Can Learn Them

5 Business Skills That Everyone Needs to Succeed—and How You Can Learn Them | The Art of Communication | Scoop.it
5 Business Skills That Everyone Needs to Succeed—and How You Can Learn Them
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25 Simple Tips to Boost Engagement and Creativity in the Workplace

25 Simple Tips to Boost Engagement and Creativity in the Workplace | The Art of Communication | Scoop.it
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Is Communication the Key to an Engaged Workforce?

Is Communication the Key to an Engaged Workforce? | The Art of Communication | Scoop.it
Here's how improving your communication with employees and conducting regular surveys can help to create an engaged workforce. 
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8 Qualities that Are More Important than IQ For Success

8 Qualities that Are More Important than IQ For Success | The Art of Communication | Scoop.it
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5 tips for having an honest discussion about job satisfaction with your boss

5 tips for having an honest discussion about job satisfaction with your boss | The Art of Communication | Scoop.it
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9 Everyday Habits That'll Earn You a Pretty Bad Reputation Around the Office

9 Everyday Habits That'll Earn You a Pretty Bad Reputation Around the Office | The Art of Communication | Scoop.it
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5 Keys to Being Blunt at Work—Without Sounding Like a Total Jerk

5 Keys to Being Blunt at Work—Without Sounding Like a Total Jerk | The Art of Communication | Scoop.it
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How to Boost Employee Engagement By Showing Appreciation

How to Boost Employee Engagement By Showing Appreciation | The Art of Communication | Scoop.it
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4 key tips on how continuous listening could increase employee engagement - imgZine Blog

4 key tips on how continuous listening could increase employee engagement - imgZine Blog | The Art of Communication | Scoop.it
Aon Hewitt reported on a movement called ‘continuous listening’ in their annual employee engagement trend report 2016. Understanding and optimizing employee experience is nowadays more important then ever before.
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Two Words That Kill Your Relationship With Employees

Two Words That Kill Your Relationship With Employees | The Art of Communication | Scoop.it
There is a phrase we hear all too much that can have a corrosive effect on your company's innovation and team.

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6 Ways to Cope If You've Got a Terrible Manager

6 Ways to Cope If You've Got a Terrible Manager | The Art of Communication | Scoop.it
If you're in a job you love but have a boss you hate, things can get difficult. Management makes a real difference to working life - motivation can disappe
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What Every Manager Needs to Understand About Becoming a Leader

What Every Manager Needs to Understand About Becoming a Leader | The Art of Communication | Scoop.it
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How Can Employers Keep Up With the Changing Engagement Needs of Employees?

How Can Employers Keep Up With the Changing Engagement Needs of Employees? | The Art of Communication | Scoop.it
How Can Employers Keep Up With the Changing Engagement Needs of Employees?
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How to Inspire & Motivate Employees With a Strong Values-Driven Culture

How to Inspire & Motivate Employees With a Strong Values-Driven Culture | The Art of Communication | Scoop.it
How to Inspire & Motivate Employees With a Strong Values-Driven Culture
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Learn to Listen Properly and Become More Influential

Learn to Listen Properly and Become More Influential | The Art of Communication | Scoop.it
Learn to Listen Properly and Become More Influential
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3 Basic Email Mistakes That Make You Look Really Unprofessional

3 Basic Email Mistakes That Make You Look Really Unprofessional | The Art of Communication | Scoop.it
These three email habits and mistakes make you look unprofessional to your co-workers, so learn to spot them and fix them before you hit send.
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5 Small Changes That Will Make You a Much Better Communicator

5 Small Changes That Will Make You a Much Better Communicator | The Art of Communication | Scoop.it
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8 Onboarding Tips to Get New Employees Off to the Best Possible Start

8 Onboarding Tips to Get New Employees Off to the Best Possible Start | The Art of Communication | Scoop.it
8 Onboarding Tips to Get New Employees Off to the Best Possible Start
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