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PR's obsession with media coverage

PR's obsession with media coverage | Communications | Scoop.it
Public relations is more than publicity and press hits. Communications pros should look beyond journalists and instead target their organization's audiences.
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How to cut the 'ums,' uhs,' and 'literallys' when speaking

How to cut the 'ums,' uhs,' and 'literallys' when speaking | Communications | Scoop.it
Using these filler words when you speak will annoy your listeners and torpedo your credibility. Stop it.
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Top 100 Digital Marketing Experts

Top 100 Digital Marketing Experts | Communications | Scoop.it
We have compiled a list of top 100 digital marketing experts or influencers on the basis of their social pull and social media impact.
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40 Ways to Multiply Your Blog's Audience

40 Ways to Multiply Your Blog's Audience | Communications | Scoop.it
We all want more traffic, right? And (hopefully) we know we can’t do it alone. But there’s more to multiplying your audience then just smart networking, so if you’re feeling particularly ambitious, why not give a few of these a try?     Traffic Boosters You Might Not Have Considered   1. Start a podcast...
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A Social Media Audit Template for Social Media Managers

A Social Media Audit Template for Social Media Managers | Communications | Scoop.it
Conducting a social media audit? Want to know more about what it entails? Here’s a social media audit template to help you out.
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Identify Website Goal Values & Win: Excellent Analytics Tips # 19

Identify Website Goal Values & Win: Excellent Analytics Tips # 19 | Communications | Scoop.it
Quantifying the economic value created by your website is the key to unlocking your digital potential. But how do you identify the value of each goal, site micro-conversion? This post outlines how.
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TOP 10 Social Monitoring Tools for Businesses on a Budget

TOP 10 Social Monitoring Tools for Businesses on a Budget | Communications | Scoop.it
What are people saying about you online? Wait, you don't know?? Then use these TOP 10 social monitoring tools to see if people are praising or blasting you.
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Top 50 Social Media Marketing Research, Monitoring, and Measurement Tools

“If you can't measure it, you can't manage it.” —W. Edwards Deming

With that as your mantra, you can make data-driven decisions—even in the hard-to-measure, largely qualitative social media...
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Importance of staying up to date with social media trends | Canadian Public Relations Society (CPRS)

Importance of staying up to date with social media trends | Canadian Public Relations Society (CPRS) | Communications | Scoop.it
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5 Ben Bradlee Quotes for Communicators to Live By

5 Ben Bradlee Quotes for Communicators to Live By | Communications | Scoop.it
Ben Bradlee spent his career in pursuit of the truth, and his words serve as a guide for communicators operating in the modern media landscape.
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4 Hacks for Writing an Article That Sounds Genius (And Actually Is)

4 Hacks for Writing an Article That Sounds Genius (And Actually Is) | Communications | Scoop.it
You may not be a genius, but your writing needs to sound like it.
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10 common blog writing mistakes

10 common blog writing mistakes | Communications | Scoop.it
A blog can do a lot to help your organization, but only if it's written and edited professionally and proficiently.
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Cosmetic Firms Reinvent Their Marketing Using Instagram

Cosmetic Firms Reinvent Their Marketing Using Instagram | Communications | Scoop.it
Makeup companies market their wares using this burgeoning and photo-friendly social-media tool.
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5 apps that help PR pros do their jobs

5 apps that help PR pros do their jobs | Communications | Scoop.it
These digital tools can help communicators organize contacts, streamline social media tasks and even check PRSA ethic guidelines. 
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Goodbye, SEO: PR is the new king

Goodbye, SEO: PR is the new king | Communications | Scoop.it
Gone are the days of keyword stuffing and spammy links. Recent changes to Google's algorithm places value on well written, relevant content.  
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How to Set up Facebook, Twitter and Every Other Major Social Media Profile

How to Set up Facebook, Twitter and Every Other Major Social Media Profile | Communications | Scoop.it
With so much potential value in each social media profile, it’s worth investing the time and effort required to set them up properly. Find out how
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Silly Stuff Matters: #DancePonyDance gets 27% Brand Uplift for Three – Think Insights – Google

Silly Stuff Matters: #DancePonyDance gets 27% Brand Uplift for Three – Think Insights – Google | Communications | Scoop.it
Use YouTube to promote your business - read how Three harnessed the power of TrueView and GDN to enhance their #DancePonyDance campaign.
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The lazy person's guide to personal branding

The lazy person's guide to personal branding | Communications | Scoop.it
Here are 10 easy ways to expand your brand.
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The 10 Most Important Steps to Becoming a Master Networker

The 10 Most Important Steps to Becoming a Master Networker | Communications | Scoop.it
The more confident you are in your ability to network, the faster you grow relationships. And as we all know, relationships are everything.
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10 Ways To Create Contagious Content for Your Social Media Marketing

10 Ways To Create Contagious Content for Your Social Media Marketing | Communications | Scoop.it
Creating shareable content boils down to understanding your audience. Here are some powerful ways to create contagious content that begs to be shared
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4 types of news story every PR pro should know

4 types of news story every PR pro should know | Communications | Scoop.it
News stories often fit particular molds. Here are a few of the templates to look for.
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10 tips for LinkedIn publishing

10 tips for LinkedIn publishing | Communications | Scoop.it
Numbers don't lie. Here's what they say about what works when you publish on LinkedIn.
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10 ways to use Twitter for storytelling

10 ways to use Twitter for storytelling | Communications | Scoop.it
10 ways to use Twitter for storytelling
By Rebekah Radice
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The Complete A to Z Guide To Personal Branding

The Complete A to Z Guide To Personal Branding | Communications | Scoop.it
Follow this complete A to Z guide and you too can create a powerful personal brand while reaping all the benefits that come with it.
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