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8 Landing Page Remedies to Boost Conversion Rates

8 Landing Page Remedies to Boost Conversion Rates | Communications and Social Media | Scoop.it
After clicking an intriguing link to your startup's website, the first thing a customer sees is your landing page.
Denise Davies's insight:

Useful suggestions for boosting conversions from your Landing Page

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Google Launches Balloons to Bring the Internet to Remote Regions

Google Launches Balloons to Bring the Internet to Remote Regions | Communications and Social Media | Scoop.it
Google is launching huge balloons to bring the Internet to remote and difficult terrain — think mountain ranges, archipelagos and jungles — beginning with New Zealand.
Denise Davies's insight:

Bringing the internet to a remote area near you

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Rescooped by Denise Davies from SEO Tips, Advice, Help
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How To Create The Perfect Pinterest, Google+, Facebook & Twitter Posts [Infographic]

How To Create The Perfect Pinterest, Google+, Facebook & Twitter Posts [Infographic] | Communications and Social Media | Scoop.it
mycleveragency's latest infographic cuts through all the jargon and marketing spiel and condenses what it takes to create a great post across Facebook, Twitter, Pinterest and Google+.

Via Bonnie Burns
Denise Davies's insight:

Infographics are a great addition to your social media - see some tips on creation

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ramil navidad's comment, June 18, 2013 8:32 AM
really nice
Carlos Bisbal's comment, June 18, 2013 5:59 PM
very good!
Constance Jones Collier's curator insight, November 28, 2014 11:21 PM

Something Interesting to share

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The Non-Profit Marketing Blog | The magic two words that will get people to retweet you

The Non-Profit Marketing Blog | The magic two words that will get people to retweet you | Communications and Social Media | Scoop.it
Denise Davies's insight:

See the magic 2 words to multiply your retweets

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Inside Philanthropy: Why free isn’t free: The unrealized costs of free technology to nonprofits

Inside Philanthropy: Why free isn’t free: The unrealized costs of free technology to nonprofits | Communications and Social Media | Scoop.it
Denise Davies's insight:

Time is money

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About LinkedIn Endorsements… - Daily Report (registration)

About LinkedIn Endorsements… - Daily Report (registration) | Communications and Social Media | Scoop.it
About LinkedIn Endorsements…
Daily Report (registration)
"Is there a way to turn off or reject endorsements on LinkedIn? I find that people (many, almost daily) are endorsing me for skills I don't have.
Denise Davies's insight:

Good question - I think an endorsement from someone that doesn't know you or your skills is useless and annoying.  I like the idea of endorsements from people who really know you and what you do.

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Social Media and Storytelling Part 1: Why Storytelling?

Social Media and Storytelling Part 1: Why Storytelling? | Communications and Social Media | Scoop.it

Marketers can reach a greater audience than ever by combining the power of social media and storytelling. The game has changed. We no longer live in a broadcast era where marketers can simply buy people’s attention with a TV campaign. There are different rules now and we need to earn the attention of our audience.

 

We have a connected consumer revolution. The consumer is now in control of what they view, what they share, and how they view (on what screen). So there has been a major shift in terms of the relationship between consumers and marketers. And there are bigger things at work as well. We saw it with the Arab Spring, and the critical role social media had in the way information was shared. We saw it with the Occupy Movement as well. Social media can have an impact on traditional power structures.

 

From a marketer’s perspective, that means that we’re moving towards pull versus push approach, sometimes referred to as inbound marketing. We can no longer push our messages across, we need to pull customers in with engaging, useful content. All of these trends are turning the traditional media model on its head, and brands are evolving into media properties. One of the best examples of this is Red Bull.

 

Red Bull is putting out such compelling content that traditional media properties like NBC are buying the rights to this content. They’ve completely flipped the model around as a brand, where the broadcasters are after them for their content. They’re a great example of a brand doing it well in social....


Via Jeff Domansky
Denise Davies's insight:

Stories are a powerful way to reach the hearts and minds

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Jeff Domansky's curator insight, June 6, 2013 1:27 PM

The power of social media is even bigger when it's combined with storytelling. Here are several case studies that prove it.

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12 Social Media Tools for Small Business

12 Social Media Tools for Small Business | Communications and Social Media | Scoop.it
This handpicked list of social media tools for small business will make it easier to find the social media tools you need to do what you want to do, whether it be promoting your business, networking, or keeping your social media organized.
Denise Davies's insight:

Useful list of social media tools.

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Small Biz Social Friday: 6 Tips for Setting Up and Getting Started on Twitter - SociallyStacked - Everything Social for Small Businesses and Agencies

Small Biz Social Friday: 6 Tips for Setting Up and Getting Started on Twitter - SociallyStacked - Everything Social for Small Businesses and Agencies | Communications and Social Media | Scoop.it
Denise Davies's insight:

Tips for getting started on Twitter

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7 Must-Haves to Grow an Audience Via LinkedIn Groups - Business 2 Community

7 Must-Haves to Grow an Audience Via LinkedIn Groups - Business 2 Community | Communications and Social Media | Scoop.it

LinkedIn Groups provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts. I leverage LinkedIn Groups to connect with like minded individuals who can collaborate over new ideas. I have joined 46 different groups, started my own group and actively contribute to most groups. I post to my blog twice a week and if any of my content is applicable to a particular group, I will post a link to the blog post along with a thought-provoking discussion question. I usually get a few likes or comments per discussion post. However, I posted my article “What Everybody Ought To Know About…The Myth Of Experience“ into the “Future Trends” LinkedIn Group on Sunday April 28th and (to date) it’s generated 32 likes and 101+ comments. The next closest article in the group has only 39 comments. I do not share these stats to impress you but rather impress upon you how valuable LinkedIn Groups can be for your brand or business....


Via Jeff Domansky
Denise Davies's insight:

Suggestions to grow your contacts via LinkedIn

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Jeff Domansky's curator insight, June 8, 2013 2:26 PM

Really useful exploration and personal example of how to use LinkedIn for ROI on social media efforts.

Alexina's curator insight, June 9, 2013 3:21 PM

These are the 7 in Ryan Jenkins list:  Value-Add Content, Catchy Title, Relevant Content, Concise Content, Engaging Picture, Controversial, Established Group. His article explains each.

Peg Corwin's curator insight, June 21, 2013 10:53 AM

7 Keys are:


  • "Value-Add Content. 
  • Catchy Title. 
  • Relevant Content. 
  • Concise Content. 
  • Engaging Picture. 
  • Controversial. 
  • Established Group"
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How LinkedIn's three newest features can work for you - PCWorld

How LinkedIn's three newest features can work for you - PCWorld | Communications and Social Media | Scoop.it
How LinkedIn's three newest features can work for you
PCWorld
LinkedIn has been busy lately, issuing a number of updates and new features to its platform.
Denise Davies's insight:

Features on LinkedIN to help you maximize your usage.

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LinkedIn: When To Say No To Connecting - InformationWeek SMB (blog)

LinkedIn: When To Say No To Connecting - InformationWeek SMB (blog) | Communications and Social Media | Scoop.it
LinkedIn: When To Say No To Connecting InformationWeek SMB (blog) Although LinkedIn has gone through lots of changes lately, for the most part it is what it is: the leading social network and collaboration space for people who want to make and...
Denise Davies's insight:

Do you add anyone who requests a connection on LinkedIN? or how do you select who to accept as a connection?  This article gives some pros and cons.

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Rescooped by Denise Davies from Linking Social Media to Social Change
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Social Media in a Disaster | Social Media Today

Social Media in a Disaster | Social Media Today | Communications and Social Media | Scoop.it
Can Social Media Help During Disasters? Over the past 30 years, the United States has endured many natural disasters each year, including earthquakes, wildfires, storms, floods and extreme heat

Via Momal Mushtaq
Denise Davies's insight:

Social media does give some up to the minute insight into what is happening and useful to both organizations responding and individuals in the disaster area or finding out what is happening.

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Momal Mushtaq's curator insight, June 5, 2013 10:29 AM

According to the infograph from Frankie Rendón, in a study by the Red Cross, 76% of respondents had used social media to determine whether or not a loved one was safe after a disaster, and an additional 25% had gone on to download a diaster-related app of some kind. 24% of respondents had actually been in a disaster and had used social media to let loved ones know they were safe.

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Facebook Success: 7 Strategies for Nonprofits

Seven Colossal FacebookStrategies for Nonprofit SuccessA webinar by John Haydon
Denise Davies's insight:

Slides from a webinar - Facebook Strategies for nonprofit success

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Twitter Tries Harder to Explain Itself - All Things Digital

Twitter Tries Harder to Explain Itself - All Things Digital | Communications and Social Media | Scoop.it
ReadWrite Twitter Tries Harder to Explain Itself All Things Digital That's part of why Twitter is stepping up its efforts to become less opaque to the millions of first-timers to the service, releasing a series of instructional consumer videos and...
Denise Davies's insight:

Try out the video tool andlearn more about twitter

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Gone Google Story Builder

Gone Google Story Builder | Communications and Social Media | Scoop.it
Collaboration has gone Google. Create a story and then share your video.

Via Fiona Beal
Denise Davies's insight:

Google Story Builder - another google tool for sharing

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21 Social Media Tips for Nonprofits from Top Experts

21 Social Media Tips for Nonprofits from Top Experts | Communications and Social Media | Scoop.it
I contacted some of the top social media folks on the planet and asked them What 1 thing do you wish nonprofits 'got' about social media. 21 of their answers are here.
Denise Davies's insight:

Find out responses from Social Media folks with suggestions and tips for nonprofits to make use of social media.

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Social Media Ideas

Social Media Ideas | Communications and Social Media | Scoop.it
I am an international consultant working with nonprofits on internet and media communications strategies including training, development, photography and film. Denise is using Pinterest, an online pinboard to collect and share what inspires you.
Denise Davies's insight:

Using Pinterest as part of your Social Media strategy

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Facebook adds hashtags, delighting marketers - ZDNet

Facebook adds hashtags, delighting marketers - ZDNet | Communications and Social Media | Scoop.it
Aljazeera.com
Facebook adds hashtags, delighting marketers
ZDNet
Facebook will soon jump on the hashtag bandwagon, popularized by other social networking services such as Twitter, Pinterest, Tumblr and Instagram.
Denise Davies's insight:

Facebook will be adding hashtag functionality making related searching possible

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This Simple Action Will Dramatically Grow Your LinkedIn Network

This Simple Action Will Dramatically Grow Your LinkedIn Network | Communications and Social Media | Scoop.it
If you’re on LinkedIn, you want to grow your network -- because there’s some serious career-boosting power in those connections.
Denise Davies's insight:

this simple tip helps you get more contacts

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Social Media in 2013: User Demographics For Twitter, Facebook, Pinterest And Instagram - - The Buffer Blog

Social Media in 2013: User Demographics For Twitter, Facebook, Pinterest And Instagram - - The Buffer Blog | Communications and Social Media | Scoop.it
How are social media demographics in 2013 distributed? Here is a breakdown of all relevant data from the latest research:
Denise Davies's insight:

2013 stats and infographic on social media use

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Rescooped by Denise Davies from News for IELTS + Class Discussion
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How Men and Women Use Social Media Differently (Infographic)

How Men and Women Use Social Media Differently (Infographic) | Communications and Social Media | Scoop.it
When it comes to social media, men tend to spend more time on some sites, women on others.

Via EFL SMARTblog
Denise Davies's insight:

When using social media - your TARGET AUDIENCE may be made up of men and women -- how will you use social media to reach both target audiences ?

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As Protests Continue, Turkey Cracks Down on Twitter Users

As Protests Continue, Turkey Cracks Down on Twitter Users | Communications and Social Media | Scoop.it
The critical role that social media and the Internet are playing in the anti-government protests engulfing Istanbul and other parts of the country has not gone unnoticed by Turkish authorities.
Denise Davies's insight:

An example of social media for advocacy

 

Social media has become the mainstay for the protesters to spread the word and organize, report clashes with the police forces, and offer an alternative source of news to mainstream media which has treated the demonstrations with silence.

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Better than Cyber Utopia: How the Internet Helped Us Create the Sharing Economy

Better than Cyber Utopia: How the Internet Helped Us Create the Sharing Economy | Communications and Social Media | Scoop.it
Back in the ’90s, people thought the Internet was going to open up a zone of perfect cyber-freedom. It didn’t work out that way.
Denise Davies's insight:

How internet technologies have helped created new enterpreneurial ideas based on sharing

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In the great social war, it's Facebook against many - NBCNews.com (blog)

In the great social war, it's Facebook against many - NBCNews.com (blog) | Communications and Social Media | Scoop.it
In the great social war, it's Facebook against many
NBCNews.com (blog)
It used to be that we used Facebook to schedule parties, trade phone numbers, find old classmates, keep in touch with distant family members, share photos and generally opine.
Denise Davies's insight:

Facebook usage

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