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Rescooped by Denise Davies from Public Relations & Social Media Insight
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Social Media and Storytelling Part 1: Why Storytelling?

Social Media and Storytelling Part 1: Why Storytelling? | Communications and Social Media | Scoop.it

Marketers can reach a greater audience than ever by combining the power of social media and storytelling. The game has changed. We no longer live in a broadcast era where marketers can simply buy people’s attention with a TV campaign. There are different rules now and we need to earn the attention of our audience.

 

We have a connected consumer revolution. The consumer is now in control of what they view, what they share, and how they view (on what screen). So there has been a major shift in terms of the relationship between consumers and marketers. And there are bigger things at work as well. We saw it with the Arab Spring, and the critical role social media had in the way information was shared. We saw it with the Occupy Movement as well. Social media can have an impact on traditional power structures.

 

From a marketer’s perspective, that means that we’re moving towards pull versus push approach, sometimes referred to as inbound marketing. We can no longer push our messages across, we need to pull customers in with engaging, useful content. All of these trends are turning the traditional media model on its head, and brands are evolving into media properties. One of the best examples of this is Red Bull.

 

Red Bull is putting out such compelling content that traditional media properties like NBC are buying the rights to this content. They’ve completely flipped the model around as a brand, where the broadcasters are after them for their content. They’re a great example of a brand doing it well in social....


Via Jeff Domansky
Denise Davies's insight:

Stories are a powerful way to reach the hearts and minds

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Jeff Domansky's curator insight, June 6, 2013 1:27 PM

The power of social media is even bigger when it's combined with storytelling. Here are several case studies that prove it.

Rescooped by Denise Davies from Business Brainpower with the Human Touch
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How Twitter Is Reshaping The Future Of Storytelling

How Twitter Is Reshaping The Future Of Storytelling | Communications and Social Media | Scoop.it

Every five days, a billion tiny stories are generated by people around the world. Those messages aren’t just being lost in the ether, like the imaginary output of monkeys randomly attempting to produce the works of Shakespeare. Instead, the tweets are being archived by the Library of Congress as part of the organization’s mission to tell the story of America. The archive now includes 170 billion posts and counting.

The patterns of human life will be stored in this Twitter archive like a form of digital sediment. Every meme and revelation will leave an imprint in the record constructed of posts by half a billion Twitter users around the world (and over 150,000 more signing up every day).

How has the future of storytelling been influenced by Twitter?


Via Vicki Kossoff @ The Learning Factor
Denise Davies's insight:

Hmmm - how has the future of storytelling been influenced by Twitter?

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