Communication Advisory
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Communication Advisory
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Words that get content shared on social media

Words that get content shared on social media | Communication Advisory | Scoop.it
Want your Twitter followers to retweet something? Just ask them politely. For Facebook, LinkedIn, and Google+, however, you’ll need to modify how you phrase your message.
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7 ideas to boost your social media power today

7 ideas to boost your social media power today | Communication Advisory | Scoop.it
Target Facebook posts by geography. Tweet for impact. Develop a voice. Communicators from PBS and two medical institutions dish on what makes their social media platforms sparkle.
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How Successful Entrepreneurs Manage Their Time

It’s time to make sure you’re being the most effective manager of your most precious commodity — time. Read about 'How Successful Entrepreneurs Manage Their ...
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9 ways to get out of a pitching rut

9 ways to get out of a pitching rut | Communication Advisory | Scoop.it
Virtually every PR pro has been there: Lots of lines in the water, and nothing's biting. Despair not. There are simple steps you can take to get back on track.
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What FB Newswire means for PR pros

What FB Newswire means for PR pros | Communication Advisory | Scoop.it
Facebook’s latest motion toward positioning itself as a leading source of news and information puts a premium on generating social interaction for clients and their brands.
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5 tasks for every PR person’s daily to-do list

5 tasks for every PR person’s daily to-do list | Communication Advisory | Scoop.it
Spring is the perfect time for an audit of your daily habits. Make sure you include these five tasks in this mix.
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How to land your dream PR gig

How to land your dream PR gig | Communication Advisory | Scoop.it
Be interesting, be informed, and use the hallmarks of a good editor. Offer information that’s relevant to the specific job for which you’re applying.
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Infographic: 93 percent of B2B marketers use content marketing

Infographic: 93 percent of B2B marketers use content marketing | Communication Advisory | Scoop.it
B2B marketers are becoming more content marketing savvy than ever. This graphic shows what the most effective content marketers do to succeed.
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Confessions of a Facebook marketing addict

Confessions of a Facebook marketing addict | Communication Advisory | Scoop.it
Facebook does a bang-up job of getting marketers hooked on ‘likes’ and shares, but is any of it really productive?
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The essentials of Facebook's algorithm changes

The essentials of Facebook's algorithm changes | Communication Advisory | Scoop.it
Brand managers and online marketers, take note: Your posted content will be valued and displayed based on revised metrics. Knowing the particulars will be vital to your campaign's success.
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10 Instagram rules everyone should follow

10 Instagram rules everyone should follow | Communication Advisory | Scoop.it
More than just a dumping ground for your half-eaten hoagie or that funny-looking pooch, the visual-centric platform is a great place for courting customers and giving your brand some pizzazz.
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no brand is your friend

Inspired by the the work of Alex Noriega (http://www.snotm.com/) and Banksy's take on advertising (http://banksy.co.uk/) some random thoughts about brands an...
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24 Books You've Never Heard Of - But Will Change Your Life

For the last five years, I’ve tried to do just that on my popular monthly reading list email. I’ve recommended hundreds of amazing, life-changing books to te...
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The most important LinkedIn features for corporate communicators

The most important LinkedIn features for corporate communicators | Communication Advisory | Scoop.it
LinkedIn is more than just a place to post your résumé or look for a job, Yumi Wilson of LinkedIn says. She and Mark Ragan discuss which features communicators should pay attention to.
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Promote your blog with these 11 tools

Promote your blog with these 11 tools | Communication Advisory | Scoop.it
Some you've heard of, and some you haven't. Either way, they're excellent traffic drivers.
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5 storytelling techniques the best presenters use

5 storytelling techniques the best presenters use | Communication Advisory | Scoop.it
Even when you have to handle corporate damage control, storytelling will entice your audiences and win them over.
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Should you quit your marketing or PR job this year?

Should you quit your marketing or PR job this year? | Communication Advisory | Scoop.it
Even though the U.S. is still climbing out of a recession and more jobs are becoming automated, the author says it's a great time to be in the industry.
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PR women, stop trivializing our jobs

PR women, stop trivializing our jobs | Communication Advisory | Scoop.it
A PR pro responds to a recent article about beauty tips for PR pros. She believes the industry should talk more about revenue and leads than lipstick.
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8 presentation slides to delete right now

8 presentation slides to delete right now | Communication Advisory | Scoop.it
You know that many speakers rely too heavily on slides, but which are the most expendable? Here's where to start pruning.
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11 ways to create a better Facebook cover photo

11 ways to create a better Facebook cover photo | Communication Advisory | Scoop.it
You should change your Facebook cover photo about once a month. Here are enough ideas to last you almost the entire year.
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15 beauty tips every PR pro must know

15 beauty tips every PR pro must know | Communication Advisory | Scoop.it
Certain types of clothing don't show up well on TV, and no one wants to shake hands with someone who has dry, scaly skin.
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3 website elements you can improve within weeks

3 website elements you can improve within weeks | Communication Advisory | Scoop.it
Certain analytics will help your marketing campaign more than others. Examine these three metrics to understand where your site needs tweaking—or a full overhaul.
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How to get quoted: 10 media interview strategies

How to get quoted: 10 media interview strategies | Communication Advisory | Scoop.it
Anticipate, prepare, clarify, and practice. If you do those things and a few others, you’ll give reporters a reason to use what you have to say—and use it correctly.
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How to Transform Your Career by Petra Nemcova

On April 2, 2014, LinkedIn had the opportunity to sit down with model, ambassador, philanthropist, and entrepreneur Petra Nemcova to talk about career transf...
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Destination marketing has changed - how to make it in digital, mobi...

Marketeers promoting destinations, cities, countries or regions face a tough challenge. Their industry has almost completely changed over the last decade. Ho...
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