Communication Advisory
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Crise no jornalismo, número de desempregados aumentou 38% em 2011 - SIC Notícias

Crise no jornalismo, número de desempregados aumentou 38% em 2011 - SIC Notícias | Communication Advisory | Scoop.it
Os anunciados cortes das últimas semanas em algumas publicações e serviços noticiosos têm motivado o protesto dos jornalistas, mas a crise no setor, não é de agora. No último ano, o número de jornalistas desempregados aumentou 38 por cento.
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5 signs you shouldn't write that press release | Articles | Public Relations

5 signs you shouldn't write that press release | Articles | Public Relations | Communication Advisory | Scoop.it
If you're too busy, close to the subject matter, or just not a strong writer, it might be time to hand the task to someone else.
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4 things PR pros should never say to reporters | Articles | Main

4 things PR pros should never say to reporters | Articles | Main | Communication Advisory | Scoop.it
There is no circumstance when the question, "Did you get my press release?" should be uttered.
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Thomas Cook given a lesson in how to do social media by LowCostHolidays.com (via @digitim) - via @AndrewBloch

Thomas Cook given a lesson in how to do social media by LowCostHolidays.com (via @digitim) - via @AndrewBloch | Communication Advisory | Scoop.it
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Communication Tools More Powerful Than Gutenberg's Press - The Ledger

Communication Tools More Powerful Than Gutenberg's Press - The Ledger | Communication Advisory | Scoop.it

Communication Tools More Powerful Than Gutenberg's PressThe LedgerArguably we are experiencing the most powerful tool of knowledge known to humanity: the Internet-linked computer.


Via Helder Gonçalves
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Newsweek abandona o papel e sobrevive no digital

Newsweek abandona o papel e sobrevive no digital | Communication Advisory | Scoop.it
A partir de 1 de janeiro de 2013, a revista passa a chamar-se Newsweek Global.
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10 Journalism Trends to Watch | Newstex - Authoritative Content Syndication

10 Journalism Trends to Watch | Newstex - Authoritative Content Syndication | Communication Advisory | Scoop.it
President of the World Editors Forum shares 10 journalism trends to watch in 2012 and beyond.
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20 signs you're failing at your PR job | Articles | Public Relations

20 signs you're failing at your PR job | Articles | Public Relations | Communication Advisory | Scoop.it
Here are the things you had better not be doing.
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4 things PR pros should always say to reporters | Articles | Public Relations

4 things PR pros should always say to reporters | Articles | Public Relations | Communication Advisory | Scoop.it
'I'm dropping everything else,' is music to a journalist's ear. So are three other statements.
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Ragan.com | Main

Ragan.com | Main | Communication Advisory | Scoop.it
Ragan Communications is the leading resource and publisher of information about corporate communications, internal communication and employee communications.
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Top 10 Movies That Ran Successful Social Media Campaigns | Social Media Today

Top 10 Movies That Ran Successful Social Media Campaigns | Social Media Today | Communication Advisory | Scoop.it
For big companies that have deep pockets, using social media for reach and profit is the new ‘guaranteed’ success they’ve been looking for.
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Coca-Cola lança o desafio: ser James Bond por 70 segundos

A Coca-Cola promoveu uma ação publicitária única para Skyfall: pôr os fãs no papel do agente secreto mais famoso do mundo durante um minuto.
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Red Bull Stratos Project Takes Content Marketing To New Heights : The Content Standard

Red Bull Stratos Project Takes Content Marketing To New Heights : The Content Standard | Communication Advisory | Scoop.it

The Red Bull Stratos world skydiving event on October 14, 2012 was more than a platform for Felix Baumgartner to set a new skydiving record. It was the latest well-executed move in an exceptional content marketing strategy from the Austrian energy drink company.

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Governo cortará 673 cargos de assessoria e secretariado nas autarquias | Política | Diário Digital

O Governo vai mudar a lei que regula o funcionamento das câmaras municipais, aproveitando a oportunidade para eliminar 673 cargos de assessoria e secretariado de autarcas e vereadores com uma poupança estimada em 14 milhões de euros, segundo medida...
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