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Infographic: Increase your press release's visibility up to 5,000 percent

Infographic: Increase your press release's visibility up to 5,000 percent | Communication Advisory | Scoop.it
Do you want to significantly increase your press release's visibility? Just add a few visuals, a new study by PR Newswire says. However, 86 percent of press releases don't include any visuals at all.
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Infographic: Which type of online sharer are you?

Infographic: Which type of online sharer are you? | Communication Advisory | Scoop.it
Are you a careerist, hipster, altruist, selective, boomerang or connector? Find out which one you are—and what that means—here.
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PR agencies promise not to secretly edit Wikipedia pages

PR agencies promise not to secretly edit Wikipedia pages | Communication Advisory | Scoop.it
The 11 firms who have signed a statement affirming that they’ll go through proper channels to edit clients’ pages include Ogilvy & Mather, Edelman, and Ketchum.
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5 tips to make your press releases stand out

5 tips to make your press releases stand out | Communication Advisory | Scoop.it
Don't push out another dry, boring press release. Consider these tips to ensure journalists always read your news.
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The Art of Branding by Guy Kawasaki

In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also…
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Study: Millennials trust their friends, not advertising

Study: Millennials trust their friends, not advertising | Communication Advisory | Scoop.it
A McCarthy Group report found that people in their twenties and early thirties rate advertising and sales messages at a 2 out of a possible 5 on the trust barometer, with 84 percent of them not trusting ads at all.
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5 ways to improve your LinkedIn profile in 10 minutes

5 ways to improve your LinkedIn profile in 10 minutes | Communication Advisory | Scoop.it
These tips can help you make your presence on the job-based social media site make a splash.
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9 lies PR firms tell

9 lies PR firms tell | Communication Advisory | Scoop.it
Have you ever told a client the proposal just needed one more edit when you actually hadn't even started it yet? If so, you may be guilty of some of the lies on this list.
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How b2b brands talk past their customers

There appears to be a disconnect between what customers care about and what companies talk about. B2B customers across industries recognize that brand influe...
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2 veteran journalists offer straight talk on PR techniques

2 veteran journalists offer straight talk on PR techniques | Communication Advisory | Scoop.it
Chitra Nawbatt of CTV's Business News Network and Lauren Young of Thomson Reuters shared insights in 'What Journalists Want,' a webinar by NASDAQ OMX in partnership with Ragan Communications.
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12 Free Social Media Hacks to Fuel Your Content Marketing Efforts

12 Free Social Media Hacks to Fuel Your Content Marketing Efforts | Communication Advisory | Scoop.it
This article discusses 12 terrific social media hacks to help you fuel your social content marketing efforts!
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Using Social Media to Support Your Activism Goals

Using Social Media to Support Your Activism Goals | Communication Advisory | Scoop.it
An article discussing using social media to support your activism goals.
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How to respond to negative online reviews

How to respond to negative online reviews | Communication Advisory | Scoop.it
When a customer posts criticism of your business, there are steps you can take. Be careful, though, because addressing that criticism can make it more visible in searches.
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Don't be this person on LinkedIn: Headline don'ts and dos

Don't be this person on LinkedIn: Headline don'ts and dos | Communication Advisory | Scoop.it
First of all, it's a professional network, so professionalism is crucial. That doesn't mean your profile should be dreary or trite. Here's help in capturing your special brand of brilliance.
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Infographic: Findings from the social media industry's top studies

Infographic: Findings from the social media industry's top studies | Communication Advisory | Scoop.it
Rather than bounce from website to website trying to track down the latest in the social media world, check out this infographic. It shares important findings from the industries' top social media studies.
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Advertising and marketing among top industries for grads

Advertising and marketing among top industries for grads | Communication Advisory | Scoop.it
An infographic by H&R Block ranked advertising as the top growth industry for recent graduates, with sales and marketing at a healthy sixth.
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How to Determine the ROI of Anything

What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questi…
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Grow your LinkedIn influence in 5 steps

Grow your LinkedIn influence in 5 steps | Communication Advisory | Scoop.it
Establishing yourself as an influencer on the professional social network is a lot easier than you may think. Here's how to do it.
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7 ways to lose followers

7 ways to lose followers | Communication Advisory | Scoop.it
These Twitter habits are what will make people turn running from your feed, never to come back. If you do these things, stop.
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10 digital tools recommended by social media pros

10 digital tools recommended by social media pros | Communication Advisory | Scoop.it
Whether you’re editing videos, looking for quick ways to get news, building a social media contest, or simply making your pages more visually appealing, these tools can help.
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The end of the press release?

The end of the press release? | Communication Advisory | Scoop.it
The immediacy and vast scope of the Internet and an updating of SEC regulations have diminished its importance, but it retains some value for key reasons. Read on…
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5 communication lessons from Target's chief marketing officer

5 communication lessons from Target's chief marketing officer | Communication Advisory | Scoop.it
A frustrated Target employee sent an email to Gawker ranting about the retail store's corporate culture. Target's CMO responded perfectly.
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What you can learn from Chevron's brandjacking

What you can learn from Chevron's brandjacking | Communication Advisory | Scoop.it
You can take steps to head off such online onslaughts, but sometimes they happen anyway. Try these tactics when the slings and arrows are headed your way.
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5 Hard Questions Content Marketers Must Answer

5 Hard Questions Content Marketers Must Answer | Communication Advisory | Scoop.it
An article discussing five hard questions content marketers must answer.
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