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Communication Advisory
Communicate without barriers
Curated by Dulce Salvador
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LinkedIn's effective response to Intro backlash

LinkedIn's effective response to Intro backlash | Communication Advisory | Scoop.it
Thoroughness and transparency highlight the network's blog post addressing privacy concerns.
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How to be a successful Twitter manager

How to be a successful Twitter manager | Communication Advisory | Scoop.it
Posting a tweet as the voice of a brand or organization requires an understanding of your audience as well as objectives for your online presence.
Dulce Salvador's insight:

A Twitter manager must represent the values and voice of an organization or brand. 

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Are these content mistakes chasing your website visitors away?

Are these content mistakes chasing your website visitors away? | Communication Advisory | Scoop.it
Your home page is like the front of your house: It can be inviting or deter people from even knocking on the door. Here are some dos and don’ts.
Dulce Salvador's insight:

Take a look at what you might be doing wrong, and learn what adjustments you can make to increase the sales and conversions on your website:

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Oreo wins big again on social media with horror movie Vines

Oreo wins big again on social media with horror movie Vines | Communication Advisory | Scoop.it
The brand has heads spinning—or twisting, rather—with video recreations of classic horror scenes starring its equally classic cookie.
Dulce Salvador's insight:

Oreo has built a reputation as one of the brands that really gets social media.

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11 ways to get a promotion, according to bosses

11 ways to get a promotion, according to bosses | Communication Advisory | Scoop.it
Blending the social aspects of your culture with the workaday responsibilities of your position (plus a few extra achievements for good measure) will stand you well with the higher-ups.
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Why 'create great content' advice is annoying

Why 'create great content' advice is annoying | Communication Advisory | Scoop.it
The generic guidance doesn't explain how to go about it; the author seeks to remedy that ubiquitous shortcoming with some concrete ideas.
Dulce Salvador's insight:

In "8 bits of advice about content curation," I complained that advising people to "create great content" is horrible advice, because it's never followed up with how to do it. It's like saying the secret to playing tennis is to hit the ball over the net.

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8 reasons to love working in social media

8 reasons to love working in social media | Communication Advisory | Scoop.it
Social media is unpredictable. It’s not for everyone. It’s complicated. Those are good things.
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Twitter Now Fills Your Feed With Photos

Twitter Now Fills Your Feed With Photos | Communication Advisory | Scoop.it
As of Tuesday, Twitter is making your photos and videos show up in your stream by default -- making the service look a lot more like Facebook.
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Six Signs You're Using Social Media Wrong

Six Signs You're Using Social Media Wrong | Communication Advisory | Scoop.it
Just because you use social media doesn't mean you use it right for your business. Here's why.
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Don’t mix social media and alcohol

Don’t mix social media and alcohol | Communication Advisory | Scoop.it
An infographic from Addvocate demonstrates what might happen if you find yourself posting to your accounts while knocking back a few.
Dulce Salvador's insight:

Engaging with peers on social platforms can be dangerous. Doing so while you’re under the influence of alcohol is downright irresponsible. 

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A máquina de café sabe tudo de si

A máquina de café sabe tudo de si | Communication Advisory | Scoop.it
Nova ferramenta de dados da E. Life permite às empresas dirigir as ações diretamente ao consumidor
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PR pros, want more press? Talk to your customer service team

PR pros, want more press? Talk to your customer service team | Communication Advisory | Scoop.it
Without involving customer service in your PR efforts, you can’t possibly do your job. At least, not very well.
Dulce Salvador's insight:

Unfortunately for you, in corporate America today, marketing and customer service are like Justin Bieber and good music: unrelated and unaware that the other exists. 

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Top marketing job in 2014: Director of content

Top marketing job in 2014: Director of content | Communication Advisory | Scoop.it
Companies will be on the hunt for content directors next year. Find out the 10 skills this position requires and see if you'd be a good fit.
Dulce Salvador's insight:

HubSpot's2013 State of Inbound Marketing Report says companies that clearly define marketing and sales roles in relation to content marketing experience a significantly lower customer acquisition cost than those that don't have this in place.

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12 most indispensable social media to-dos before your job interview

12 most indispensable social media to-dos before your job interview | Communication Advisory | Scoop.it
How checking out the company's social media profiles, looking up current employees and Googling yourself can help you land the job of your dreams.
Dulce Salvador's insight:

Social media is part of the job search process. You should use social media to help you find job openings and target specific companies.

And once you score that interview, don't forget the power of social media.

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PR lessons from a broken iPhone

PR lessons from a broken iPhone | Communication Advisory | Scoop.it
One slip-up and something very precious (or at least very expensive) can go to pieces.
Dulce Salvador's insight:

It finally happened.

Just a few weeks ago I was walking around without a care in the word. I was texting, taking pictures, checking my Twitter feed, acting like my iPhone 5 was an indestructible commodity. Then, with one small slip of the fingers and one little shatter of glass, my world changed.

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A primer for managing social media crises

A primer for managing social media crises | Communication Advisory | Scoop.it
Online Colleges offers a ton of information and five steps to getting started on a plan in this infographic.
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3 social media lessons from 'It's the Great Pumpkin'

3 social media lessons from 'It's the Great Pumpkin' | Communication Advisory | Scoop.it
Could the Peanuts gang, always wise beyond their years, have foreseen the era of social networking? Good grief! Accept the wisdom in whatever form it takes—even that of a beagle.
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What is the right social media policy for your company?

What is the right social media policy for your company? | Communication Advisory | Scoop.it
Between the extremes lies the proper balance for your brand, culture, workforce, and audience.
Dulce Salvador's insight:

Social media can have huge benefits for a company, especially in marketing and branding. However, without a solid, well-thought out social media policy, some social media in the workplace can bring negative consequences.

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6 ways to prove the value of PR

6 ways to prove the value of PR | Communication Advisory | Scoop.it
Use metrics that address your CEO's business goals. Integrate data. And custom-build your metrics. It's all about measurement.
Dulce Salvador's insight:

In political campaigns, setting goals is a straightforward matter. 

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8 things never to say during your presentation

8 things never to say during your presentation | Communication Advisory | Scoop.it
Many of these apologies and disclaimers tie in with the cardinal sins of presenting. Solid, thoughtful preparation is your best ally.
Dulce Salvador's insight:

We have all sat through many presentations in our professional lives. Unfortunately, far too many of them are "less than awesome."

Unfortunately, we see some specific failures over and over. In other words, the wrong things are repeated by those who aren't thinking or don't know any better.

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Starbucks Lets You Buy Coffee for a Friend via Twitter

Starbucks Lets You Buy Coffee for a Friend via Twitter | Communication Advisory | Scoop.it
Starbucks is launching a beta program that lets you buy a coffee for a friend over Twitter.
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Pinterest tightens contest guidelines

Pinterest tightens contest guidelines | Communication Advisory | Scoop.it
Two months after Facebook made its brand contest rules considerable more lenient, Pinterest is putting the clamps down.
Dulce Salvador's insight:

For a while, Pinterest was the wild west of social media contests, while Facebook made it as prohibitive as possible. In late August, Facebook eased up a bit, no longer requiring third-party apps to create a promotion. 

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8 reasons to love working in social media

8 reasons to love working in social media | Communication Advisory | Scoop.it
Social media is unpredictable. It’s not for everyone. It’s complicated. Those are good things.
Dulce Salvador's insight:

Social media can change the way your consumers feel about your product or service. Social media is one of the best ways available to connect with potential consumers and alter their opinions about your brand. It can also play a vital role in crisis communications if executed properly.

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Secrets of award-winning intranets

Secrets of award-winning intranets | Communication Advisory | Scoop.it
From Sydney come takeaways from the Intranet Innovation awards, which this year highlighted mobile applications as a hot topic.
Dulce Salvador's insight:

Everyone can be a publisher! iConnect mobile. Coca- Cola Enterprises' Intranet

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