Communication Advisory
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Communication Advisory
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How PR landed humans on the moon

How PR landed humans on the moon | Communication Advisory | Scoop.it
With so many contributing in so many ways—and each having a unique story to tell—the contractors' PR reps outnumbered the entire NASA staff. Here are the lessons.
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9 must-have Twitter tools for marketers

9 must-have Twitter tools for marketers | Communication Advisory | Scoop.it
Track mentions, see detailed analytics and learn more about your followers with these helpful tools.
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When pitching, offer solutions rather than your own needs

When pitching, offer solutions rather than your own needs | Communication Advisory | Scoop.it
Journalists are busy filling air time and column inches; they want to know what magic you can do for them. Identify how you can interest their audience, and go from there.
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Mobile Helps Drive Visits to Super Bowl Advertisers' Websites

Mobile Helps Drive Visits to Super Bowl Advertisers' Websites | Communication Advisory | Scoop.it
This year's Super Bowl advertisers saw more web traffic to their sites than ever before, thanks in large part to smartphones and tablets.
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How to compile the perfect media outreach list

How to compile the perfect media outreach list | Communication Advisory | Scoop.it
Knowing where to search is a good starting point, but if you don’t know how to filter those results, they’re going to become overwhelming very quickly.
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Infographic: Facebook's rise to success

Infographic: Facebook's rise to success | Communication Advisory | Scoop.it
In just 10 years Facebook has reached more than 1 billion users and $5.1 billion in revenue. Get a recap of the success story here.
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A to-do list for the PR industry

A to-do list for the PR industry | Communication Advisory | Scoop.it
As the media and online landscapes change, so must public relations mindsets and tactics.
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'The grandma test' and 4 other ways to gauge your content

'The grandma test' and 4 other ways to gauge your content | Communication Advisory | Scoop.it
From 'the grandma test' to personalizing your message, these guidelines can help you engage website visitors and email recipients alike.
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How the Web is celebrating Facebook's 10th anniversary

How the Web is celebrating Facebook's 10th anniversary | Communication Advisory | Scoop.it
Though Facebook itself is keeping the affair pretty low key, sites all over the Internet are marking the anniversary with looks at the social media giant’s history.
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Social media ups and downs for Super Bowl advertisers

Social media ups and downs for Super Bowl advertisers | Communication Advisory | Scoop.it
Coke took a beating for a multilingual, patriotic ad, and Honda earned some ribbing with its ad calling the blowout a ‘great game.’ Other brands fared a little better.
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The psychology of logo shapes: a designer's guide | Logo design | Creative Bloq

When it comes to developing a brand, logo design is king. Their power to elicit an emotional response can have a resounding effect on the way customers and potential customers view a particular product, service or company. A powerful logo may look simple but there's nothing simple about creating effective logo shapes.
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8 ways to revitalize your social media updates

8 ways to revitalize your social media updates | Communication Advisory | Scoop.it
Stuck coming up with a new tweet or Facebook post? Need ideas for Pinterest content? Try these approaches to keep your updates fresh.
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Programa - Marketing Marathon Porto 2014 | APPM - Associação Portuguesa dos Profissionais de Marketing

O Programa da Marketing Marathon 2014 Porto é composto por Knowledge Sessions, Training sessions e Marketing Challenges nas áreas do “Content Marketing”.
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Infographic: How to turn social media fans into engaged customers

Infographic: How to turn social media fans into engaged customers | Communication Advisory | Scoop.it
Every organization tries to accumulate brand advocates online, but what about all those lukewarm followers? They can bring you a lot of business if you approach them the right way.
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What brands should know about Facebook's Paper

What brands should know about Facebook's Paper | Communication Advisory | Scoop.it
The new app enables users to view updates in a newspaper-like format. Here's a run-down of the app, as well as ways to keep readers' attention online.
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Pitching tips from a former reporter

Pitching tips from a former reporter | Communication Advisory | Scoop.it
There are four questions every pitch should answer so that the reporter reading it knows it’ll be worth the time and effort of writing a story.
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Reporters prefer email pitches over social media, phone

Reporters prefer email pitches over social media, phone | Communication Advisory | Scoop.it
More than 90 percent of reporters would rather get a pitch via email than via social media, despite near universal use of the channel in their jobs, according to a new Vocus report.
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Developing an Effective Social Media Measurement Strategy

Developing an Effective Social Media Measurement Strategy | Communication Advisory | Scoop.it
Don’t leave your social media strategy to chance. Here are some thoughts on how to arm yourself with meaningful data to measure your tactics.
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Marketing consultants earn No. 13 spot on list of the happiest jobs

Marketing consultants earn No. 13 spot on list of the happiest jobs | Communication Advisory | Scoop.it
It turns out that marketing consultants just plain love their bosses while PR pros are likely just stressed.
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What Facebook Will Look Like by 2024

What Facebook Will Look Like by 2024 | Communication Advisory | Scoop.it
The Facebook of 2024 will continue to morph from a social network to a more traditional media company, as it adapts to mobile and privacy trends.
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The ultimate social media guide to getting a job

The ultimate social media guide to getting a job | Communication Advisory | Scoop.it
Employers are checking out your social media profiles, and not just to find potentially incriminating photos. They’re looking for a snapshot of who you are.
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21 steps to a perfect LinkedIn profile

21 steps to a perfect LinkedIn profile | Communication Advisory | Scoop.it
Does your profile include keywords and a customized URL? Are you a member of 50 groups? Just three of the 21 elements of an impressive profile.
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3 ways Dunkin' Donuts celebrates fans on social media

3 ways Dunkin' Donuts celebrates fans on social media | Communication Advisory | Scoop.it
When people show they love your brand, show them some love back. You will turn them into life-long fans-and keep the social media conversations flowing.
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Os melhores comerciais do Super Bowl 2014

Os melhores comerciais do Super Bowl 2014 | Communication Advisory | Scoop.it
Confira as marcas que conseguiram se destacar pela criatividade no intervalo comercial mais caro do mundo, segundo o Advertising Age
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5 creative selfie campaigns

5 creative selfie campaigns | Communication Advisory | Scoop.it
Selfies aren't just for teenagers and celebrities. Here's how a few brands use them to boost engagement with fans.
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