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Mobile Helps Drive Visits to Super Bowl Advertisers' Websites

Mobile Helps Drive Visits to Super Bowl Advertisers' Websites | Communication Advisory | Scoop.it
This year's Super Bowl advertisers saw more web traffic to their sites than ever before, thanks in large part to smartphones and tablets.
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How to compile the perfect media outreach list

How to compile the perfect media outreach list | Communication Advisory | Scoop.it
Knowing where to search is a good starting point, but if you don’t know how to filter those results, they’re going to become overwhelming very quickly.
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Infographic: Facebook's rise to success

Infographic: Facebook's rise to success | Communication Advisory | Scoop.it
In just 10 years Facebook has reached more than 1 billion users and $5.1 billion in revenue. Get a recap of the success story here.
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A to-do list for the PR industry

A to-do list for the PR industry | Communication Advisory | Scoop.it
As the media and online landscapes change, so must public relations mindsets and tactics.
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'The grandma test' and 4 other ways to gauge your content

'The grandma test' and 4 other ways to gauge your content | Communication Advisory | Scoop.it
From 'the grandma test' to personalizing your message, these guidelines can help you engage website visitors and email recipients alike.
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How the Web is celebrating Facebook's 10th anniversary

How the Web is celebrating Facebook's 10th anniversary | Communication Advisory | Scoop.it
Though Facebook itself is keeping the affair pretty low key, sites all over the Internet are marking the anniversary with looks at the social media giant’s history.
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Social media ups and downs for Super Bowl advertisers

Social media ups and downs for Super Bowl advertisers | Communication Advisory | Scoop.it
Coke took a beating for a multilingual, patriotic ad, and Honda earned some ribbing with its ad calling the blowout a ‘great game.’ Other brands fared a little better.
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The psychology of logo shapes: a designer's guide | Logo design | Creative Bloq

When it comes to developing a brand, logo design is king. Their power to elicit an emotional response can have a resounding effect on the way customers and potential customers view a particular product, service or company. A powerful logo may look simple but there's nothing simple about creating effective logo shapes.
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8 ways to revitalize your social media updates

8 ways to revitalize your social media updates | Communication Advisory | Scoop.it
Stuck coming up with a new tweet or Facebook post? Need ideas for Pinterest content? Try these approaches to keep your updates fresh.
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Programa - Marketing Marathon Porto 2014 | APPM - Associação Portuguesa dos Profissionais de Marketing

O Programa da Marketing Marathon 2014 Porto é composto por Knowledge Sessions, Training sessions e Marketing Challenges nas áreas do “Content Marketing”.
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Facebook ads: cost per impression up 186%, cost per click up 35%, revenue per click up 83%

Facebook ads: cost per impression up 186%, cost per click up 35%, revenue per click up 83% | Communication Advisory | Scoop.it
This article breaks down Facebook ads costs.
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Search Engine Marketing Guide: 9 Steps to Grow Your Business

Search Engine Marketing Guide: 9 Steps to Grow Your Business | Communication Advisory | Scoop.it
An article discussing a search engine marketing guide: 9 steps to grow your business.
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50 Reasons We're Living Through The Greatest Period In The History Of The World

50 Reasons We're Living Through The Greatest Period In The History Of The World | Communication Advisory | Scoop.it
This list will make you feel optimistic.
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Reporters prefer email pitches over social media, phone

Reporters prefer email pitches over social media, phone | Communication Advisory | Scoop.it
More than 90 percent of reporters would rather get a pitch via email than via social media, despite near universal use of the channel in their jobs, according to a new Vocus report.
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Developing an Effective Social Media Measurement Strategy

Developing an Effective Social Media Measurement Strategy | Communication Advisory | Scoop.it
Don’t leave your social media strategy to chance. Here are some thoughts on how to arm yourself with meaningful data to measure your tactics.
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Marketing consultants earn No. 13 spot on list of the happiest jobs

Marketing consultants earn No. 13 spot on list of the happiest jobs | Communication Advisory | Scoop.it
It turns out that marketing consultants just plain love their bosses while PR pros are likely just stressed.
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What Facebook Will Look Like by 2024

What Facebook Will Look Like by 2024 | Communication Advisory | Scoop.it
The Facebook of 2024 will continue to morph from a social network to a more traditional media company, as it adapts to mobile and privacy trends.
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The ultimate social media guide to getting a job

The ultimate social media guide to getting a job | Communication Advisory | Scoop.it
Employers are checking out your social media profiles, and not just to find potentially incriminating photos. They’re looking for a snapshot of who you are.
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21 steps to a perfect LinkedIn profile

21 steps to a perfect LinkedIn profile | Communication Advisory | Scoop.it
Does your profile include keywords and a customized URL? Are you a member of 50 groups? Just three of the 21 elements of an impressive profile.
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3 ways Dunkin' Donuts celebrates fans on social media

3 ways Dunkin' Donuts celebrates fans on social media | Communication Advisory | Scoop.it
When people show they love your brand, show them some love back. You will turn them into life-long fans-and keep the social media conversations flowing.
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Os melhores comerciais do Super Bowl 2014

Os melhores comerciais do Super Bowl 2014 | Communication Advisory | Scoop.it
Confira as marcas que conseguiram se destacar pela criatividade no intervalo comercial mais caro do mundo, segundo o Advertising Age
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5 creative selfie campaigns

5 creative selfie campaigns | Communication Advisory | Scoop.it
Selfies aren't just for teenagers and celebrities. Here's how a few brands use them to boost engagement with fans.
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15 Embarrassing Facebook Pages You Forgot You 'Liked'

15 Embarrassing Facebook Pages You Forgot You 'Liked' | Communication Advisory | Scoop.it
Remember all those embarrassing Facebook pages you "liked" in high school? You still like them.
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Top Content Marketing Priorities and Challenges

Top Content Marketing Priorities and Challenges | Communication Advisory | Scoop.it
An article discussing top content marketing priorities and challenges.
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Should you hire a social media agency or keep it in house?

Should you hire a social media agency or keep it in house? | Communication Advisory | Scoop.it
Understanding hidden costs, contingency plans, and the benefits of brainstorming could sway your decision.
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