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Communication Advisory
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7 ways to boost your influencer response rate from 2% to 90%

7 ways to boost your influencer response rate from 2% to 90% | Communication Advisory | Scoop.it
Sure-fire techniques to snag the attention of influencers—bloggers and reporters who are essential to your PR efforts.
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6 elements of snackable content

6 elements of snackable content | Communication Advisory | Scoop.it
It doesn't have to be bite-size. It simply should be easily digestible, with a mix of storytelling and delectable visuals. And make sure it's ready for on-the-go consumption (read: smartphones).
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Academy Awards Apologizes for Breaking Twitter

Academy Awards Apologizes for Breaking Twitter | Communication Advisory | Scoop.it
An article discussing how the academy awards is sorry for breaking Twitter.
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7 Tips for Managing and Maximizing Content in Social Media

7 Tips for Managing and Maximizing Content in Social Media | Communication Advisory | Scoop.it
An article discussing seven tips for managing and maximizing content in social media.
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8 ways to irritate your LinkedIn connections

8 ways to irritate your LinkedIn connections | Communication Advisory | Scoop.it
It's not Facebook, nor Twitter. It's about business and career connections, so you want to put your best foot forward. Here are some things you should avoid doing.
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7 ways to connect with your audience during a speech

7 ways to connect with your audience during a speech | Communication Advisory | Scoop.it
Know what your audience wants, season your talk with humor, play the contrarian, and offer a tangible takeaway.
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What 'House of Cards' can teach you about blogging

What 'House of Cards' can teach you about blogging | Communication Advisory | Scoop.it
The antiheroes of the popular political drama might not be folks to emulate in your social dealings, but their traits and actions hold some lessons for the blogosphere.
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5 ways to dodge a presentation disaster

5 ways to dodge a presentation disaster | Communication Advisory | Scoop.it
PR pros often make public speaking mistakes that would make them cringe if they saw their clients committing them. Don’t let that happen to you.
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PR winners and losers at the Oscars

PR winners and losers at the Oscars | Communication Advisory | Scoop.it
Looking back at the five hours of live coverage, we see that product placement can backfire, but a great story with an endearing human face will win the night.
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How to pitch TV news reporters

How to pitch TV news reporters | Communication Advisory | Scoop.it
A reporter shares what she looks for in a good pitch, and offers advice on how to get your story some coverage.
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Samsung sponsored the Oscars, but the winner was…Apple

Samsung sponsored the Oscars, but the winner was…Apple | Communication Advisory | Scoop.it
The star-filled selfie that host Ellen DeGeneres snapped in the audience was taken on a Samsung phone, but she used her beloved iPhone to take photos backstage.
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Samsung debuts its first Galaxy S5 ad during the Oscars and turns sponsorship dollars into all-star selfies

Samsung debuts its first Galaxy S5 ad during the Oscars and turns sponsorship dollars into all-star selfies | Communication Advisory | Scoop.it
In case you hadn't heard, Samsung's newest phone is coming. At the Oscars, the Galaxy S5 just got a huge shot of publicity, both in a 30-second ad
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3 journalistic interviewing techniques for content marketers

3 journalistic interviewing techniques for content marketers | Communication Advisory | Scoop.it
Canned questions or, worse, emailed questionnaires will get you cookie-cutter responses. Work instead from a basic outline, and let the conversation flow where it may.
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Infographic: Are you a texter, networker, emailer or caller?

Infographic: Are you a texter, networker, emailer or caller? | Communication Advisory | Scoop.it
Find out what your communication style says about your personality.
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5 C's of crisis communications

5 C's of crisis communications | Communication Advisory | Scoop.it
When you’re scrambling to save face after a disaster, remind your leaders to demonstrate these five behaviors.
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5 Essential Marketing Skills Every Person Should Know

5 Essential Marketing Skills Every Person Should Know | Communication Advisory | Scoop.it
An article discussing five essential marketing skills every person should know.
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3 ways associations should communicate like Hillary Clinton

3 ways associations should communicate like Hillary Clinton | Communication Advisory | Scoop.it
Newly released documents from the Clinton Presidential Library showcase effective communication tools.
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Getty makes many of its images free to embed on blogs

Getty makes many of its images free to embed on blogs | Communication Advisory | Scoop.it
The stock photo company’s ‘Embed Images’ tool works a lot like embedding a YouTube video. The terms of use stipulate that commercial use is a no-no.
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5 reasons to love working in PR

5 reasons to love working in PR | Communication Advisory | Scoop.it
The 24/7 excitement and the caffeine that helps you handle it. These are a few of the author's favorite things.
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How to make a video go viral

How to make a video go viral | Communication Advisory | Scoop.it
The content comes first, so make sure it sizzles—or tickles the funny bone. Be sure, too, not to burden the video (and the viewer) with a lot of marketing junk. It's about brand awareness, not making a sale.
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Four tips for avoiding a social media crisis

Four tips for avoiding a social media crisis | Communication Advisory | Scoop.it
Your employees can undermine your best online marketing efforts if they are careless. Try setting these guidelines to steer clear of needless missteps.
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Why you should drop your Twitter disclaimer

Why you should drop your Twitter disclaimer | Communication Advisory | Scoop.it
The author contends that not only do they not protect your employer from your high-voltage tweets, they could even increase the potential peril. Oh, and verify info before you RT it.
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5 common content curation mistakes

5 common content curation mistakes | Communication Advisory | Scoop.it
Marketers have a lot on their plates, and creating all-original articles and blog posts requires a huge time investment. Here are missteps to avoid in feeding your hungry audience.
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Ellen's Using an iPhone Backstage, Not the 'Samsung Selfie' Phone

Ellen's Using an iPhone Backstage, Not the 'Samsung Selfie' Phone | Communication Advisory | Scoop.it
Ellen's been on her phone quite a bit tonight, particularly for a selfie that was taken with a big group of A-listers. The image, which she encouraged to be retweeted, gave her ...
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Why you should drop your Twitter disclaimer

Why you should drop your Twitter disclaimer | Communication Advisory | Scoop.it
The author contends that not only do they not protect your employer from your high-voltage tweets, they could even increase the potential peril. Oh, and verify info before you RT it.
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