Communication Advisory
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Communication Advisory
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12 most brand-damning moves you can make

12 most brand-damning moves you can make | Communication Advisory | Scoop.it
A bad email signature, lack of a marketing plan, and forgettable company voice will send your customers running.
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Who should be your spokesman in a crisis?

Who should be your spokesman in a crisis? | Communication Advisory | Scoop.it
There are three cases to be made, each one with its own merits, but a concerted effort might be your best bet-as long as each representative has had intensive media training.
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12 content marketing secrets from the pros

12 content marketing secrets from the pros | Communication Advisory | Scoop.it
Content marketing is growing at a rapid clip, but it’s far from being perfected. Check out these tips from people at the top of this evolving field.
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5 tips to successfully outsource social media

5 tips to successfully outsource social media | Communication Advisory | Scoop.it
Outsourcing social media can save you a lot of time and stress, but only if you keep these pointers in mind.
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Who Says Email Marketing Trumps Social Media? Marketers Do.

Who Says Email Marketing Trumps Social Media? Marketers Do. | Communication Advisory | Scoop.it
An article discussing who says that email marketing trumps social media. Can you guess?
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How Do I Start Using Pinterest for My Business?

How Do I Start Using Pinterest for My Business? | Communication Advisory | Scoop.it
This article offers help on how to start using Pinterest for business.
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14 things your CEO should share on Twitter

14 things your CEO should share on Twitter | Communication Advisory | Scoop.it
Is your CEO hesitant to join Twitter because she doesn't know what to say? Here are 14 ideas that will put her at ease.
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7 tips for writing a killer press release

7 tips for writing a killer press release | Communication Advisory | Scoop.it
A press release isn't about clearing your desk or making the boss happy. It has just one goal: eliciting a call back from a reporter. Here's how to do that.
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How to handle an interviewer's mistake

How to handle an interviewer's mistake | Communication Advisory | Scoop.it
It’s fine to correct an inaccuracy, but do so in a way that doesn’t make you look embittered or on edge.
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6 Things Your Interior Design Website Needs

Your interior design website is on duty 24/7. Is it working for you or just something pretty to look at? You shouldn’t be treating your interior design webs...
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Disney hits social media jackpot with 'ultimate tweet'

Disney hits social media jackpot with 'ultimate tweet' | Communication Advisory | Scoop.it
The theme park's twitpic of Mickey, Donald and 138 other costumed characters lined up in a hashtag shape generated tons of love among social and mainstream media.
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5 media relations techniques that don't involve pitching

5 media relations techniques that don't involve pitching | Communication Advisory | Scoop.it
These strategies should be included in your PR arsenal if you want to become a memorable and effective PR professional for reporters.
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Top 10 workplace movies of all time

Top 10 workplace movies of all time | Communication Advisory | Scoop.it
Boss/employee relations, speaking truth to power, and David vs. Goliath struggles dominate this author's list.
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5 ways LinkedIn can lead reporters to you

5 ways LinkedIn can lead reporters to you | Communication Advisory | Scoop.it
Think LinkedIn is just a job-hunting site? Wrong. You'd better figure it out as a tool for reaching the media, because your competitors already have.
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How to look your best on camera

How to look your best on camera | Communication Advisory | Scoop.it
Few things can make a person feel as awkward as being in front of a video camera. If you or an executive need to go under the lights, these tips can help you look more polished and natural.
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Infographic: The most engaging brands on Twitter

Infographic: The most engaging brands on Twitter | Communication Advisory | Scoop.it
The brands with the most followers aren't necessarily the ones with the most engaged followers.
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Five Things You Need to Know About Marketing Automation

Five Things You Need to Know About Marketing Automation | Communication Advisory | Scoop.it
An article discussing five things you need to know about marketing automation.
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Infographic: 15 reasons why brands should produce more videos

Infographic: 15 reasons why brands should produce more videos | Communication Advisory | Scoop.it
Did you know emails that contain video get more engagement? Read on for more insightful facts.
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What really makes someone a social media expert

What really makes someone a social media expert | Communication Advisory | Scoop.it
It isn’t a basic knowledge of how to build a Facebook page or proclaiming oneself to be a guru. You have to know how to build a campaign from the ground up.
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The 7 deadly sins of content marketing

The 7 deadly sins of content marketing | Communication Advisory | Scoop.it
Though not exactly Sloth, Pride, and Avarice, these transgressions can undermine your best efforts. (OK, No. 2 has a measure of Pride in it.)
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5 reasons your pitch stinks

5 reasons your pitch stinks | Communication Advisory | Scoop.it
If your pitch isn't interesting, attention-grabbing or tailored to the journalist, it won't get coverage.
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What PR courses should teach undergrads

What PR courses should teach undergrads | Communication Advisory | Scoop.it
The realities of social media—and of the inevitable grunt work—as well as what distinguishes bloggers from real journalists should be at the core of every public relations curriculum.
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Forbes’ ‘PR quiz’ tests media intelligence

Forbes’ ‘PR quiz’ tests media intelligence | Communication Advisory | Scoop.it
The 17-question quiz includes asking takers to identify the homes of TV networks, knowing your stuff about ‘House of Cards,’ and lots of social media.
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Infographic: Are you a texter, networker, emailer or caller?

Infographic: Are you a texter, networker, emailer or caller? | Communication Advisory | Scoop.it
Find out what your communication style says about your personality.
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