Build engaged audiences through publishing by curation.
Sign up with Facebook
Sign up with Twitter
I don't have a Facebook or a Twitter account
Start a free trial of Scoop.it Business
Blending the social aspects of your culture with the workaday responsibilities of your position (plus a few extra achievements for good measure) will stand you well with the higher-ups.
Are you sure you want to delete this scoop?
Your interior design website is on duty 24/7. Is it working for you or just something pretty to look at? You shouldn’t be treating your interior design webs...
The theme park's twitpic of Mickey, Donald and 138 other costumed characters lined up in a hashtag shape generated tons of love among social and mainstream media.
These strategies should be included in your PR arsenal if you want to become a memorable and effective PR professional for reporters.
Boss/employee relations, speaking truth to power, and David vs. Goliath struggles dominate this author's list.
Find out what your communication style says about your personality.
When you’re scrambling to save face after a disaster, remind your leaders to demonstrate these five behaviors.
An article discussing five essential marketing skills every person should know.
Newly released documents from the Clinton Presidential Library showcase effective communication tools.
The 24/7 excitement and the caffeine that helps you handle it. These are a few of the author's favorite things.
The content comes first, so make sure it sizzles—or tickles the funny bone. Be sure, too, not to burden the video (and the viewer) with a lot of marketing junk. It's about brand awareness, not making a sale.
Your employees can undermine your best online marketing efforts if they are careless. Try setting these guidelines to steer clear of needless missteps.
The author contends that not only do they not protect your employer from your high-voltage tweets, they could even increase the potential peril. Oh, and verify info before you RT it.
The realities of social media—and of the inevitable grunt work—as well as what distinguishes bloggers from real journalists should be at the core of every public relations curriculum.
The 17-question quiz includes asking takers to identify the homes of TV networks, knowing your stuff about ‘House of Cards,’ and lots of social media.
Sure-fire techniques to snag the attention of influencers—bloggers and reporters who are essential to your PR efforts.
It doesn't have to be bite-size. It simply should be easily digestible, with a mix of storytelling and delectable visuals. And make sure it's ready for on-the-go consumption (read: smartphones).
An article discussing how the academy awards is sorry for breaking Twitter.
An article discussing seven tips for managing and maximizing content in social media.
It's not Facebook, nor Twitter. It's about business and career connections, so you want to put your best foot forward. Here are some things you should avoid doing.
Know what your audience wants, season your talk with humor, play the contrarian, and offer a tangible takeaway.
The antiheroes of the popular political drama might not be folks to emulate in your social dealings, but their traits and actions hold some lessons for the blogosphere.
PR pros often make public speaking mistakes that would make them cringe if they saw their clients committing them. Don’t let that happen to you.
Looking back at the five hours of live coverage, we see that product placement can backfire, but a great story with an endearing human face will win the night.