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Why 'create great content' advice is annoying

Why 'create great content' advice is annoying | Communication Advisory | Scoop.it
The generic guidance doesn't explain how to go about it; the author seeks to remedy that ubiquitous shortcoming with some concrete ideas.
Dulce Salvador's insight:

In "8 bits of advice about content curation," I complained that advising people to "create great content" is horrible advice, because it's never followed up with how to do it. It's like saying the secret to playing tennis is to hit the ball over the net.

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4 standards to set for PR measurement

4 standards to set for PR measurement | Communication Advisory | Scoop.it
Boosting a client’s reputation alone won’t cut it anymore. Here are some ways to ensure that you can prove your worth.
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Eliminate these 5 words from your PR messaging

Eliminate these 5 words from your PR messaging | Communication Advisory | Scoop.it
If a word doesn’t add to your writing, don’t use it. These five rarely add anything. Excise them and, if possible, use something better.
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Social Media Day Portugal | Dia Mundial das Redes Sociais

Social Media Day Portugal | Dia Mundial das Redes Sociais | Communication Advisory | Scoop.it
Social Media Day Portugal | Dia Mundial das Redes Sociais
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Infographic: 5 ways to increase engagement on Google+

Infographic: 5 ways to increase engagement on Google+ | Communication Advisory | Scoop.it
Don't write off Google+ just yet. There are many ways to spark engagement on your page. This infographic describes five of them.
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Why 'Wikipedia editing' should be on your skills list

Why 'Wikipedia editing' should be on your skills list | Communication Advisory | Scoop.it
It might sound crazy, but this author argues that every PR pro and marketer should include in their list of skills the ability to properly edit Wikipedia articles. Here's why.
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The art of apologizing in 140 characters

The art of apologizing in 140 characters | Communication Advisory | Scoop.it
On social media, when something goes wrong it escalates quickly. Here's advice about how your Twitter team should (and shouldn't) respond.
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7 social media tricks you might not know

7 social media tricks you might not know | Communication Advisory | Scoop.it
Community management sometimes seems to require three heads and eight arms. There are, however, automated (or at least easy) functions on the various platforms to keep the mayhem to a minimum.
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Content marketing gaining ground in PR and marketing fields

Content marketing gaining ground in PR and marketing fields | Communication Advisory | Scoop.it
Vocus’ State of PR and State of Marketing reports found that a little more than half of PR and marketing pros have content marketing strategies, but it’s not at full saturation yet.
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3 questions every brand's story should answer

3 questions every brand's story should answer | Communication Advisory | Scoop.it
Setting an objective and establish guideposts and steppingstones are at the core of successful marketing.
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5 TED talks every marketer should watch

5 TED talks every marketer should watch | Communication Advisory | Scoop.it
Topics include physics in marketing, viral videos, and cross-cultural communication.
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How to respond to negative online reviews

How to respond to negative online reviews | Communication Advisory | Scoop.it
When a customer posts criticism of your business, there are steps you can take. Be careful, though, because addressing that criticism can make it more visible in searches.
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Don't be this person on LinkedIn: Headline don'ts and dos

Don't be this person on LinkedIn: Headline don'ts and dos | Communication Advisory | Scoop.it
First of all, it's a professional network, so professionalism is crucial. That doesn't mean your profile should be dreary or trite. Here's help in capturing your special brand of brilliance.
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Infographic: Findings from the social media industry's top studies

Infographic: Findings from the social media industry's top studies | Communication Advisory | Scoop.it
Rather than bounce from website to website trying to track down the latest in the social media world, check out this infographic. It shares important findings from the industries' top social media studies.
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Dr. Oz's missteps offer 5 key media interview lessons

Dr. Oz's missteps offer 5 key media interview lessons | Communication Advisory | Scoop.it
The TV doc's time in the media spotlight is a cautionary tale for health care professionals. Whether you're being questioned by a trade publication or by the Senate, heed these guidelines.
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Dia Mundial das Redes Sociais - Master Marketing Digital 360

O evento comemorativo do Dia Mundial das Redes Sociais (gratuito) será transmitido online e em direto e contará com um painel de oradores de excelência.
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Cuidado com a vida dupla no Facebook - Economia - DN

Cuidado com a vida dupla no Facebook - Economia - DN | Communication Advisory | Scoop.it
Amigos em sítios paradisíacos, a comer iguarias, com namoradas
lindíssimas... imagens frequentes no Facebook que este filme, realizado
por Shaun Higton, desmonta de forma realista e bem humorada
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4 terrific free social media measurement tools

4 terrific free social media measurement tools | Communication Advisory | Scoop.it
Metrics are crucial in the online marketing world, so peruse these offerings for help with wrangling that elusive information.
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PR guide reveals best practices for working with journalists

PR guide reveals best practices for working with journalists | Communication Advisory | Scoop.it
Sick of being ignored or snapped at when you pitch to reporters? Learn how to succeed from this guide from NASDAQ OMX Corporate Solutions.
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The Future of Newspapers

Keynotes by Dominique Delport President HM France & UK Global Managing Director Havas Media Group
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Infographic: How your LinkedIn habits compare to everyone else’s

Infographic: How your LinkedIn habits compare to everyone else’s | Communication Advisory | Scoop.it
You’re not the only one who loves the “Who’s viewed my profile” feature. Find out how many people say it’s LinkedIn’s most helpful feature, as well as how everyone else’s LinkedIn usage compares to yours.
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10 boring PR tasks you can automate

10 boring PR tasks you can automate | Communication Advisory | Scoop.it
There’s no need to worry about public relations jobs being replaced by computers any time soon, but certain tasks can certainly be handed over to the machines.
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11 Creepiest Things You Can Do on Instagram

11 Creepiest Things You Can Do on Instagram | Communication Advisory | Scoop.it
Do the entire Internet a favor, and quit doing the following weird things on Instagram.
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Infographic: Increase your press release's visibility up to 5,000 percent

Infographic: Increase your press release's visibility up to 5,000 percent | Communication Advisory | Scoop.it
Do you want to significantly increase your press release's visibility? Just add a few visuals, a new study by PR Newswire says. However, 86 percent of press releases don't include any visuals at all.
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Infographic: Which type of online sharer are you?

Infographic: Which type of online sharer are you? | Communication Advisory | Scoop.it
Are you a careerist, hipster, altruist, selective, boomerang or connector? Find out which one you are—and what that means—here.
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PR agencies promise not to secretly edit Wikipedia pages

PR agencies promise not to secretly edit Wikipedia pages | Communication Advisory | Scoop.it
The 11 firms who have signed a statement affirming that they’ll go through proper channels to edit clients’ pages include Ogilvy & Mather, Edelman, and Ketchum.
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