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An infographic from Addvocate demonstrates what might happen if you find yourself posting to your accounts while knocking back a few.
Engaging with peers on social platforms can be dangerous. Doing so while you’re under the influence of alcohol is downright irresponsible.
Are you sure you want to delete this scoop?
Be interesting, be informed, and use the hallmarks of a good editor. Offer information that’s relevant to the specific job for which you’re applying.
B2B marketers are becoming more content marketing savvy than ever. This graphic shows what the most effective content marketers do to succeed.
Facebook does a bang-up job of getting marketers hooked on ‘likes’ and shares, but is any of it really productive?
Brand managers and online marketers, take note: Your posted content will be valued and displayed based on revised metrics. Knowing the particulars will be vital to your campaign's success.
More than just a dumping ground for your half-eaten hoagie or that funny-looking pooch, the visual-centric platform is a great place for courting customers and giving your brand some pizzazz.
Inspired by the the work of Alex Noriega (http://www.snotm.com/) and Banksy's take on advertising (http://banksy.co.uk/) some random thoughts about brands an...
For the last five years, I’ve tried to do just that on my popular monthly reading list email. I’ve recommended hundreds of amazing, life-changing books to te...
If you bold, italicize or underline text in your press releases, stop. Doing so is like asking a reporter to delete your pitch.
An article discussing social media mistakes to avoid.
An article discussing how to use hashtags to increase your social presence.
The payoff for having a star athlete or performer appear at your event can be tremendous, but you should know these essentials so you don't waste your time, effort, and mental energy.
Ogilvy & Mather offer a snapshot of what works best in the current Facebook landscape and how quickly things can change.
Shareaholic examined bounce rates and other metrics derived from referrals to more than 200,000 websites from eight online networks. Quantity does not equal quality, it found.
You should change your Facebook cover photo about once a month. Here are enough ideas to last you almost the entire year.
Certain types of clothing don't show up well on TV, and no one wants to shake hands with someone who has dry, scaly skin.
Certain analytics will help your marketing campaign more than others. Examine these three metrics to understand where your site needs tweaking—or a full overhaul.
Anticipate, prepare, clarify, and practice. If you do those things and a few others, you’ll give reporters a reason to use what you have to say—and use it correctly.
On April 2, 2014, LinkedIn had the opportunity to sit down with model, ambassador, philanthropist, and entrepreneur Petra Nemcova to talk about career transf...
Marketeers promoting destinations, cities, countries or regions face a tough challenge. Their industry has almost completely changed over the last decade. Ho...
Did you know that there are 3 million business pages on LinkedIn, or that 200 group conversations take place every minute? This graphic serves as a reminder of just how powerful LinkedIn can be.
This article discusses putting the social at the center of your customer universe.
This article offers 6 steps to successful Facebook ads.
Contracts and copyrights are business essentials, of course, but if you hold a contest on social media, you could be on thin ice. Read on (including the fine print)…
Be truthful and considerate, warm up your 'audience,' personalize your greeting, and skip the swag in favor of chocolate. And that's just the half of it.
The platforms vary in format, post length, and subject matter, so there are lots of options available to you as an online brand manager.