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To be honest with you, this article is literally filled with rocket science. But that's just my two cents.
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Sure-fire techniques to snag the attention of influencers—bloggers and reporters who are essential to your PR efforts.
It doesn't have to be bite-size. It simply should be easily digestible, with a mix of storytelling and delectable visuals. And make sure it's ready for on-the-go consumption (read: smartphones).
An article discussing how the academy awards is sorry for breaking Twitter.
An article discussing seven tips for managing and maximizing content in social media.
It's not Facebook, nor Twitter. It's about business and career connections, so you want to put your best foot forward. Here are some things you should avoid doing.
Know what your audience wants, season your talk with humor, play the contrarian, and offer a tangible takeaway.
The antiheroes of the popular political drama might not be folks to emulate in your social dealings, but their traits and actions hold some lessons for the blogosphere.
PR pros often make public speaking mistakes that would make them cringe if they saw their clients committing them. Don’t let that happen to you.
Looking back at the five hours of live coverage, we see that product placement can backfire, but a great story with an endearing human face will win the night.
A reporter shares what she looks for in a good pitch, and offers advice on how to get your story some coverage.
The star-filled selfie that host Ellen DeGeneres snapped in the audience was taken on a Samsung phone, but she used her beloved iPhone to take photos backstage.
In case you hadn't heard, Samsung's newest phone is coming. At the Oscars, the Galaxy S5 just got a huge shot of publicity, both in a 30-second ad
Canned questions or, worse, emailed questionnaires will get you cookie-cutter responses. Work instead from a basic outline, and let the conversation flow where it may.
Find out what your communication style says about your personality.
When you’re scrambling to save face after a disaster, remind your leaders to demonstrate these five behaviors.
An article discussing five essential marketing skills every person should know.
Newly released documents from the Clinton Presidential Library showcase effective communication tools.
The 24/7 excitement and the caffeine that helps you handle it. These are a few of the author's favorite things.
The content comes first, so make sure it sizzles—or tickles the funny bone. Be sure, too, not to burden the video (and the viewer) with a lot of marketing junk. It's about brand awareness, not making a sale.
Your employees can undermine your best online marketing efforts if they are careless. Try setting these guidelines to steer clear of needless missteps.
The author contends that not only do they not protect your employer from your high-voltage tweets, they could even increase the potential peril. Oh, and verify info before you RT it.
Marketers have a lot on their plates, and creating all-original articles and blog posts requires a huge time investment. Here are missteps to avoid in feeding your hungry audience.
Ellen's been on her phone quite a bit tonight, particularly for a selfie that was taken with a big group of A-listers. The image, which she encouraged to be retweeted, gave her ...