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Publicações patrocinadas no Facebook: um bom investimento?

Publicações patrocinadas no Facebook: um bom investimento? | Communication Advisory | Scoop.it
De acordo com o Facebook, as publicações de uma página são vistas em média apenas por 16% dos seus seguidores.
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A PR pro's 10-point media relations checklist

A PR pro's 10-point media relations checklist | Communication Advisory | Scoop.it
Be truthful and considerate, warm up your 'audience,' personalize your greeting, and skip the swag in favor of chocolate. And that's just the half of it.
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26 content ideas for social media

26 content ideas for social media | Communication Advisory | Scoop.it
The platforms vary in format, post length, and subject matter, so there are lots of options available to you as an online brand manager.
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Infographic: A quick guide to Facebook's new image dimensions

Infographic: A quick guide to Facebook's new image dimensions | Communication Advisory | Scoop.it
Facebook has changed the look of the news feed again, which means you need to learn new image dimensions. Hopefully this graphic makes the transition a little easier.
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20 Tips for a Great Life & Career

Do the right thing, get the right results. Read the original Forbes article here: http://goo.gl/80QGOG or visit http://www.kasanoff.com
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Why introverts make the best community managers

Why introverts make the best community managers | Communication Advisory | Scoop.it
There are four traits that come more naturally to introverts, the author asserts. Do you agree?
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8 more terms to ax from press releases

8 more terms to ax from press releases | Communication Advisory | Scoop.it
Of course you’re proud or thrilled to announce something—so leave it out of your next press release, please.
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Stop sending me 'creative' press releases

Stop sending me 'creative' press releases | Communication Advisory | Scoop.it
A press release that is one big image, full of text that can't be copied/pasted and links that can't be clicked, might be colorful, but it's not the most useful thing in the world.
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Steer clear of these 15 social media mistakes

Steer clear of these 15 social media mistakes | Communication Advisory | Scoop.it
Not resizing your images, linking directly to products or using hashtags properly will irritate customers and negatively affect your organization's sales.
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The beginner's guide to measuring social media ROI

The beginner's guide to measuring social media ROI | Communication Advisory | Scoop.it
Your upper-tier executives crave numbers. Here's a primer on how to accommodate them.
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5 bad LinkedIn habits to break

5 bad LinkedIn habits to break | Communication Advisory | Scoop.it
People are flocking to the professional network, but they’re bringing along behaviors that are better suited to Facebook and Twitter. It’s a different world, folks. No one cares which cartoon villain you are.
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The art of the perfect follow-up

The art of the perfect follow-up | Communication Advisory | Scoop.it
Your press release email didn’t bounce back as undeliverable, but you’re not getting any response. Here’s how to follow up and, more important, how to proceed before you do so.     
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Infographic: The 6 types of Twitter conversations

Infographic: The 6 types of Twitter conversations | Communication Advisory | Scoop.it
The discussions that form around products and organizations are very different from those born in professional groups or around customer service accounts. Here's how.
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How to keep your emotions in-check on the job

How to keep your emotions in-check on the job | Communication Advisory | Scoop.it
The best reaction is usually no reaction.
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7 statistics that can raise your Facebook engagement

7 statistics that can raise your Facebook engagement | Communication Advisory | Scoop.it
Ogilvy & Mather offer a snapshot of what works best in the current Facebook landscape and how quickly things can change.
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The social networks that deliver the most-engaged users

The social networks that deliver the most-engaged users | Communication Advisory | Scoop.it
Shareaholic examined bounce rates and other metrics derived from referrals to more than 200,000 websites from eight online networks. Quantity does not equal quality, it found.
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What the '90s taught us about PR

What the '90s taught us about PR | Communication Advisory | Scoop.it
From the Olsen twins to Tamagotchis, the pop culture of the millennium's final decade left a lasting impression, offering a few lessons along the way.
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6 Best Practices for Celebrating Careers

Research proves celebrating a person’s service anniversary or career achievement is strongly correlated to increased tenure. These best practices will help y...
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Best and worst hashtag practices for online marketers

Best and worst hashtag practices for online marketers | Communication Advisory | Scoop.it
On Twitter and some other platforms, the # affords social media managers ample opportunities to promote a brand—done properly. If you commit certain missteps, you'll do more harm than good.
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Infographic: Why visual content is better than text

Infographic: Why visual content is better than text | Communication Advisory | Scoop.it
Did you know that it's 50 times easier to get a video to rank on the first page of Google than other content types? Here's why visuals are an important part of any content strategy.
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Calling a journalist? Avoid making crucial mistakes

Calling a journalist? Avoid making crucial mistakes | Communication Advisory | Scoop.it
The days of telephoning a reporter and cold pitching are pretty much over, but that doesn’t mean the phone isn’t still part of the process. You just have to know when to use it.
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Earned media still most influential to consumers

Earned media still most influential to consumers | Communication Advisory | Scoop.it
Branded content may be all the rage, but endorsements from trusted, unbiased sources guide a vast majority of purchasing decisions, according to a Nielsen study.
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Facebook Pages redesign: 4 things businesses will want to do

Facebook Pages redesign: 4 things businesses will want to do | Communication Advisory | Scoop.it
As Facebook rolls out its newest version of Timeline to businesses, it wouldn’t hurt to make these changes to your page.
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How to rock blogging: The beginner's guide

Want to start blogging? That's great! Having your own blog can help your career prospects by enhancing your online reputation and showing off (and improving)...
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15 FREE sources for online images

15 FREE sources for online images | Communication Advisory | Scoop.it
You needn't break the bank to illustrate your content, even if your needs are hyper-specific.
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8 things you should never say to PR agency pros

8 things you should never say to PR agency pros | Communication Advisory | Scoop.it
These utterances instantly raise red flags for agency veterans. Many involve a common thread: If you meet with a PR firm, make sure a PR firm is what you’re looking for.
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