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Brand journalism only works if you tell compelling stories. To find such stories, you and your team need finely tuned reporting skills.
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Be truthful and considerate, warm up your 'audience,' personalize your greeting, and skip the swag in favor of chocolate. And that's just the half of it.
The platforms vary in format, post length, and subject matter, so there are lots of options available to you as an online brand manager.
Facebook has changed the look of the news feed again, which means you need to learn new image dimensions. Hopefully this graphic makes the transition a little easier.
Do the right thing, get the right results. Read the original Forbes article here: http://goo.gl/80QGOG or visit http://www.kasanoff.com
There are four traits that come more naturally to introverts, the author asserts. Do you agree?
Of course you’re proud or thrilled to announce something—so leave it out of your next press release, please.
A press release that is one big image, full of text that can't be copied/pasted and links that can't be clicked, might be colorful, but it's not the most useful thing in the world.
Not resizing your images, linking directly to products or using hashtags properly will irritate customers and negatively affect your organization's sales.
Your upper-tier executives crave numbers. Here's a primer on how to accommodate them.
People are flocking to the professional network, but they’re bringing along behaviors that are better suited to Facebook and Twitter. It’s a different world, folks. No one cares which cartoon villain you are.
Your press release email didn’t bounce back as undeliverable, but you’re not getting any response. Here’s how to follow up and, more important, how to proceed before you do so.
The discussions that form around products and organizations are very different from those born in professional groups or around customer service accounts. Here's how.
The best reaction is usually no reaction.
Ogilvy & Mather offer a snapshot of what works best in the current Facebook landscape and how quickly things can change.
Shareaholic examined bounce rates and other metrics derived from referrals to more than 200,000 websites from eight online networks. Quantity does not equal quality, it found.
From the Olsen twins to Tamagotchis, the pop culture of the millennium's final decade left a lasting impression, offering a few lessons along the way.
Research proves celebrating a person’s service anniversary or career achievement is strongly correlated to increased tenure. These best practices will help y...
On Twitter and some other platforms, the # affords social media managers ample opportunities to promote a brand—done properly. If you commit certain missteps, you'll do more harm than good.
Did you know that it's 50 times easier to get a video to rank on the first page of Google than other content types? Here's why visuals are an important part of any content strategy.
The days of telephoning a reporter and cold pitching are pretty much over, but that doesn’t mean the phone isn’t still part of the process. You just have to know when to use it.
Branded content may be all the rage, but endorsements from trusted, unbiased sources guide a vast majority of purchasing decisions, according to a Nielsen study.
As Facebook rolls out its newest version of Timeline to businesses, it wouldn’t hurt to make these changes to your page.
Want to start blogging? That's great! Having your own blog can help your career prospects by enhancing your online reputation and showing off (and improving)...
You needn't break the bank to illustrate your content, even if your needs are hyper-specific.
These utterances instantly raise red flags for agency veterans. Many involve a common thread: If you meet with a PR firm, make sure a PR firm is what you’re looking for.