This article describes advertising is more profitable than rationally conceived marketing such as the understanding of the message and clarity of branding. According to this article marketers who look into the emotional appeal of their advertisements are likely to create a viral impact, increase sales and reduce price sensitivity.
This article gives us an example of Cadbury’s Dairy Milk chocolate bar. Their ad includes two emotional appeals, which are happiness and surprise to viewers, which motivate to share it to others. At the same time due to the emotional appeal is allowed sales to increase for the Cadbury Dairy Milk chocolate bar.
I strongly agree with this article, based on past experiences I had also been motivated to share similar ads with similar emotional appeals. It creates an urge for me to spread it to everyone so that they could experience what I had experienced.
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