This is a continuation of my recent post Emotional Marketing: What Makes Buyers Buy, where I talked about how humans are wired for emotional response and listed ways that should manifest in our marketing decisions.
This article tells us that emotion is what gets people to buy products. I agree with this statement. Though, emotion needs to be there, reading reviews on the product you want to buy does help alot as well. As mentioned within the article that I also agree on, researching on its facts and figures isn't as important as people won't remember it later on. Combining these two factors can help significantly on whether to buy the product or not.
This article lists the main points that is needed to achieve a good emotional response from its consumers, in which I find to be absolutely true. To generate such response, the message for it should be physical, simple and memorable. Without doing so, can cause consumers to focus elsewhere as they think that you aren't putting any feelings towards what you're trying to sell. Thus, emotion is something very important for a company to consider, as utilizing such factor along with others, can help increase its chance of achieving its goals. A strong emotional response can leave a good impression of a company, which can then attract more consumers.
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