Casio's Mark Gladwin has been talking about the brand's enduring success.
Finn Mclaren's insight:
Casio is a relatively low range bran of watches and because of this it is very important to communicate with their customers, as Casio don’t determine what is cool and expensive they have to be able to capitalize on the lower priced mass market and the best way for them to do this is by effectively communicating with their customers, to establish what they want and prices they are willing to pay.
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