This article illustrates the emotional triggers used by firms to connect with consumers. Everyday consumers are bombarded with hundreds of marketing messages and often times more than half are filtered out as it does not appeal to them or attract them in any way. In a competitive market with so much "noise", emotional responses will make messages stand out to consumers. Moreover, it creates a connection where consumers feel a brand or product relates to them. For example, a camera does not sell itself as a device to take pictures, but something that captures memories for you. Consumers will feel a sense of value with the product and will react accordingly to this emotion.
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