Storytelling has been around for thousands of years.
From the early days of humanity, when mythological stories were shared around the camp fire, to our modern day political leaders and inspiring figures, people have used the power of storytelling to share their vision and create a sense of community.
For the past couple of years the marketing world has also been abuzz with brand storytelling.
Storytelling in a marketing context is a device that takes full advantage of the online environment of modern consumers and involves them into the brand's marketing message (story).
Via Gregg Morris