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Rescooped by just gold from Just Story It! Biz Storytelling
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Supply Chain Storytelling! How Big Brands Are Doing It & You Can Too

Supply Chain Storytelling! How Big Brands Are Doing It & You Can Too | Strategy | Scoop.it

How Big Brands Are Using Supply Chain Storytelling -- MainStreet
Patagonia was one of the first companies to incorporate life-cycle storytelling into its brand narrative.


Via Karen Dietz
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Mike Ellsworth's curator insight, April 27, 2013 5:30 PM

Karen Dietz' insight:

Now here is a new kind of story cycle to consider -- the stories of your product's/service's entire life cycle from beginning to end! This set of stories is also being called 'supply chain' stories.


ME insight:

People want to hear your story. Here's a good way to tell it.

Alison D. Gilbert's curator insight, May 2, 2013 4:21 PM

What is supply chain storytelling?

Indranil Bhattacharjee's curator insight, May 17, 2013 6:42 AM

Brand Life story

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Why Email Is Still Alive [Infographic] - SocialTimes

Why Email Is Still Alive [Infographic] - SocialTimes | Strategy | Scoop.it

This infographic shows how email marketing campaigns have benefitted from new technology and have also found a niche among media outlets and small business owners.


Via Guillaume Decugis
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Kathy Lenard's curator insight, May 2, 2013 9:22 AM

This is probably my source of communication.  I'm glad it's not dead.  There are some benefits.

Minna Kilpeläinen's comment, June 9, 2013 3:57 PM
Thank you, Susan Daniels, for your insight. It was interesting.
Kathy Lenard's comment, June 9, 2013 4:55 PM
Thank you for your comments Susan, Paul and Minna. I will visit your website Susan Daniels.
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How Coca-Cola uses Facebook, Twitter, Pinterest and Google+

How Coca-Cola uses Facebook, Twitter, Pinterest and Google+ | Strategy | Scoop.it
While putting together our recent series of posts looking at how major brands use the four main social networks I’ve somehow managed to overlook Coca-Cola, so today I have rectified that startling omission.

Via Sylvain Leroux
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Tim Kitchin's curator insight, April 26, 2013 1:29 PM

And at the end of all this, it's very unclear what Coke is doing with social media. The collaboration with WWF feels very underleveraged...

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New update, Facebook started to charged for messages

New update, Facebook started to charged for messages | Strategy | Scoop.it
Facebook is significantly gaining more and more popularity very rapidly because of the addition of latest features in it. As a social networking website it has given its users wide variety in connecting with other people.

Via Bonnie Burns
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Rescooped by just gold from Just Story It! Biz Storytelling
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Supply Chain Storytelling! How Big Brands Are Doing It & You Can Too

Supply Chain Storytelling! How Big Brands Are Doing It & You Can Too | Strategy | Scoop.it

How Big Brands Are Using Supply Chain Storytelling -- MainStreet
Patagonia was one of the first companies to incorporate life-cycle storytelling into its brand narrative.


Via Karen Dietz
more...
Mike Ellsworth's curator insight, April 27, 2013 5:30 PM

Karen Dietz' insight:

Now here is a new kind of story cycle to consider -- the stories of your product's/service's entire life cycle from beginning to end! This set of stories is also being called 'supply chain' stories.


ME insight:

People want to hear your story. Here's a good way to tell it.

Alison D. Gilbert's curator insight, May 2, 2013 4:21 PM

What is supply chain storytelling?

Indranil Bhattacharjee's curator insight, May 17, 2013 6:42 AM

Brand Life story

Rescooped by just gold from Beyond Marketing
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Learning to Incorporate Content Strategy and Content Marketing in the Enterprise [SlideShare]

Learning to Incorporate Content Strategy and Content Marketing in the Enterprise [SlideShare] | Strategy | Scoop.it
To help businesses manage content and determine how to set up a content team, Altimeter Group published the Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise report today.

Via Denis Failly
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Denis Failly's curator insight, April 26, 2013 10:36 AM

How to incorporate content strategy into your organization

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Apple iLens Concept by Rishi Soman

Apple iLens Concept by Rishi Soman | Strategy | Scoop.it

Via Deloste
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comonaime's comment, April 23, 2013 7:41 AM
treeeess beauuu
TheFibonacci FACTORY's curator insight, April 26, 2013 5:11 AM

[ #iLens ] Le prototype de la la camera (appareil photo) d'Apple !

Beau mais qu'est qu'il fait de beau autrement ?

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Next-gen iPad could use new LED backlighting system to cut weight

Next-gen iPad could use new LED backlighting system to cut weight | Strategy | Scoop.it

Adding to the bevy of rumors surrounding a next-generation iPad release, a report on Thursday says Apple will likely use a modified LED backlight apparatus in a bid to make the 9.7-inch tablet as thin and light as possible.


Via François-Xavier Schaeffer
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Vinicius Bacha's comment, June 6, 2013 7:27 AM
yo
Bhavik Aegis's comment, June 12, 2013 2:00 AM
nice one please visited our site@ http://www.aegisisc.com/
LeoTechnoSoft's comment, June 27, 2013 8:43 AM
Thanks for this information...
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Create Your Personal Brand: 8 Steps

Create Your Personal Brand: 8 Steps | Strategy | Scoop.it

Via Daniel Watson
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AlGonzalezinfo's curator insight, May 30, 2013 2:46 PM
7. Get feedback from people you trust.

The advice and encouragement of others helps keep your "brand development" on target.  Philip Styrlund, CEO of The Summit Group, recommends setting up a "board of directors"--a few trusted colleagues who can assess your ongoing efforts and act as an informal sounding board.

8. Be authentic, even a bit risky.

As long as you don't come off like you're crazy or weird, a little opinion in your online presence is a good thing, according to Meg Guiseppi, author of the book 23 Ways You Sabotage Your Executive Job Search. "Don't assume that being authentic will turn people off," she explains. "Nobody is interested in working with a cookie cutter."

Anthony Burke's curator insight, May 31, 2013 5:00 AM

Great checklist for creating an online personal brand for individuals or for businesses of any size - this is now a must in the digital age and economy

Josie's curator insight, May 31, 2013 9:45 AM

Branding is so much more than it was once thought of!

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What happens when social media is read by robots - and not curated by humans

What happens when social media is read by robots - and not curated by humans | Strategy | Scoop.it
Here in the US, the Dow recently tumbled almost 150 points in a “flash crash” caused by widespread digital panic. What was the cause of this panic? Twitter.

Via Guillaume Decugis
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Guillaume Decugis's curator insight, April 25, 2013 8:11 PM

As Clair tweeted "a single twitter handle (AP's) is hacked and the Dow tumbles 150 points."


Why? As she explains through a combination of automated trading and lack of social media usage by the traders.


Technology is great. But I'm a firm believer that the best way to leverage it is not to let it go on auto-pilot but rather have its output curated by humans - a concept we like to call Humanrithm which we apply at Scoop.it, for instance when our discovery algorithm only makes content suggestions but lets users decide what gets published and what is not.


Did we get lucky this time? Some people probably weren't and lost something in that story. But if we don't want SF movies to become real one day, we have to start educating and empowering everyone to curate social media.

Oïké.coop's comment, April 26, 2013 4:53 AM
A very interesting scoop and comment.
Pierre Scampini's curator insight, April 26, 2013 6:20 AM

Tous les outils quels qu'ils soient doivent être créés pour servir l'humain et non s'auto-gérer au-delà du raisonnable. Gardons cette éthique y compris dans les sytèmes de l'information et leurs processus.

Quelques questions universelles peuvent nous aider à en faire le diagnostique et s'aplliquent à tous les systèmes ou projets:

 

1- Est ce que cela tiens la mer ? Est ce relié au monde des vivants ? (Approche)

 

2- Est ce bien fait ? ( Déploiement)

 

3- la boucle PDCA est elle bouclée et enrichie ? (Evaluation)

 

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All our tools should be created to serve humans and not to serve themselves. We must keep this ethical idea in mind for IT systems too.

Universal questions should help us. They could be used to make the diagnostic of any system or project:

 

1- Does it stay afloat ? Is it linked with living world and specially human world ? (Approach)

 

2- Is it well done ? ( Deployment)

 

3- PDCA (Prepare, Start, Control, Secure)  is complete ? (Assesment)

 

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The Marketer's Guide to Search Engine Optimizing Non-Written Content

The Marketer's Guide to Search Engine Optimizing Non-Written Content | Strategy | Scoop.it

Excerpted from the article by HubSpot:
"We’ve all heard about how inbound marketers need to get more creative with their content format by incorporating visuals, audio, and images.
With all these content types, aren’t we forgetting something?

Oh right. SEO. Even with the new glasses, Google still can’t read and index images, video, and audio content without a little help. Luckily, we have everything you need to know about SEO for non-written content, from images, to video, to audio content.

- Best Practices for Image SEO:
1) Pick an image that's in a Google-supported format.
2) Name the file using keywords that describe the image.
3) Add in helpful alt text.
4) Provide context for the image within content.
5) Submit an image sitemap.

- Best Practices for Video SEO:
1) Save your video in a format that Google can crawl.
2) Name your video file strategically.
3) Embrace your keyword strategy in your title, tags, and video meta-description.
4) Try to host only one video per page.
5) Enable sharing with embedding and specific anchor text.
6) Create and submit a Video Sitemap to Google Webmaster.
7) Include a transcription.

- Best Practices for Audio Content SEO:
1) Make your podcast easily navigable from the iTunes SERP.
2) Optimize your content for strategic keywords.
3) Accrue subscribers.
4) Solicit reviews.
5) Factor in the age of your podcast.
6) Include a transcription.

- Best Practices for Non-Written SEO in Social Media:
With social networks becoming more visual, optimizing non-written content is more important than ever.
The goal for non-written SEO in social networks isn’t necessarily to be found by search engines, but to make sure you’re using non-written content to its full advantage.
Here are some resources for non-written SEO best practices for specific social networks..."

Each practice is analyzed with detailed information. Read full interesting article here:
http://blog.hubspot.com/search-engine-optimizing-non-written-marketing-content

 


Via Giuseppe Mauriello
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Elsie Whitelock's curator insight, April 30, 2013 8:51 AM

Helpful for using images and videos when part of your SEO