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Excel At Email Marketing With These Great Tips - Bitdemy.com

Excel At Email Marketing With These Great Tips - Bitdemy.com | Communication in Business | Scoop.it
Anyone who has email is sure to have come across email marketing. Email marketing campaigns are a common tactic used by many companies to target potential
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6 reasons to integrate email and social media marketing | Our Social Times - Social Media Agency, Social Media Training

6 reasons to integrate email and social media marketing | Our Social Times - Social Media Agency, Social Media Training | Communication in Business | Scoop.it
Email specialists advise on email marketing and social media experts talk social networking, but often specialists miss opportunities for integrated campaigns.
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10 Things From The Bible You Can Apply To Your Work

10 Things From The Bible You Can Apply To Your Work | Communication in Business | Scoop.it
The Bible is one of the most important books in the world. It doesn’t matter if you’re religious or not; the impact it has had across the world makes it as much a historical document as a spiritual one.
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SEO in 30 Minutes a Day – Optimizing Your Website - 'Net Features - Website Magazine

SEO in 30 Minutes a Day – Optimizing Your Website - 'Net Features - Website Magazine | Communication in Business | Scoop.it
:: By Travis Bliffen, Stellar SEO :: Last weeks’ post covered some ideas for quick content creation and the week prior gave you the knowledge to quickly find keywords that could be used as a starting point for content and ultimately, greater...
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3 Simple Tricks To Email Marketing Nirvana... | 40Billion

3 Simple Tricks To Email Marketing Nirvana... | 40Billion | Communication in Business | Scoop.it
Harendra Jani posted on their whiteboard: 3 Simple Tricks To Email Marketing Nirvana...
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Top 10 Classic Holiday Movies for the Whole Family

Top 10 Classic Holiday Movies for the Whole Family | Communication in Business | Scoop.it
Oh the weather outside is frightful, but we love it, right?! Ok, maybe I'm the only one on the plane...
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Malala Yousafzai: Leading Humanity in the Uni-Verse of Peace.

Malala Yousafzai: Leading Humanity in the Uni-Verse of Peace. | Communication in Business | Scoop.it
“My father told me many times he didn’t give me anything extra, he just didn’t clip my wings.” ~ Malala Yousafzai, after receiving the Nobel Peace Prize.
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10 Game-Changing Ideas on Entrepreneurship from Peter Thiel

10 Game-Changing Ideas on Entrepreneurship from Peter Thiel | Communication in Business | Scoop.it
Thiel's talk heavily focused on the concept of zero-to-one innovations -- revolutionary inventions like the first airplane or home computer, which require "intensive, vertical, zero-to-one progress" -- and how to get there....
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30 Most Important Tools for Content Discovery, Curation, and Marketing | Alltopstartups.com

30 Most Important Tools for Content Discovery, Curation, and Marketing | Alltopstartups.com | Communication in Business | Scoop.it

These are great content curation and marketing tools that are meant to help you find, sift, organize and share relevant information with your readers and


Via Jessica Kelly
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Jessica Kelly's curator insight, September 24, 2014 3:41 PM

This really is a useful list--30 relevant tools with brief descriptions of each. Scoop.it certainly gets my vote, as does Buffer. What's really nice is that it includes some uncommon tools--I'm browsing Woisio now.

Erin Fahey's curator insight, September 28, 2014 1:21 PM

These are great content curation and marketing tools.

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Understanding viral content marketing (Infographic)

Understanding viral content marketing (Infographic) | Communication in Business | Scoop.it
By understanding the key components of what makes something viral, you can do a lot to make sure your great content gets the attention it deserves.

Via Brian Yanish - MarketingHits.com
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Content Marketing World: 10 grandes frases

http://www.webempresa20.com/blog/oferta-videos-para-tu-web.html El mayor congreso a nivel mundial sobre marketing de contenidos: el Content Marketing Word 20...
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6 Best Practices for Creating a Content Marketing Strategy | Social Media Today

Do you know the best practices of content marketing? Free #eBook (sponsored) http://t.co/Kp5YpDQuh1
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20 Fascinating Webcams You Can Watch Online Right Now

20 Fascinating Webcams You Can Watch Online Right Now | Communication in Business | Scoop.it
D’you ever sit and think to yourself “I wish I could creep over the whole entire Earth right now. Cats, jellyfish, you name it I wanna creep on it.” Luckily for you, Ink Tank have catalogued 20 great webcams you can watch right now!
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What Not To Do In Mobile Email Marketing - WebProNews

What Not To Do In Mobile Email Marketing - WebProNews | Communication in Business | Scoop.it
For better or worse, mobile is increasingly the way people are accessing their inboxes and receiving (or deleting) emails. This presents both opportunities and challenges …
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4 Tips for Great Content Marketing

4 Tips for Great Content Marketing | Communication in Business | Scoop.it
Here are some pointers on how marketers can get the most out of their content.

Via Don Dea
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Don Dea's curator insight, December 27, 2014 1:20 AM

How you distribute different forms of content depends on its type and intended audience (more on that in my last post here). But what’s most important is that you take a strategic approach when building content and understand where each piece fits within that strategy. 

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The World Trade Center Reopens For Business 13 Years Later

13 years after the terrorist attacks of 9/11 the once named freedom tower now named World Trade Centre is open for business. ------------------------------------ STORY LINK:http://dailym.ai/1wY6Gk...
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Russians Pull $5 Billion Out of Banks as Ruble Plummets | Business

Russians Pull $5 Billion Out of Banks as Ruble Plummets | Business | Communication in Business | Scoop.it
Russians pulled 52.6 billion rubles ($1.3 billion) out of ruble deposits in September as Moscow battled to keep its currency afloat amid plummeting oil prices, high capital outflows and Western sanctions over the Ukraine crisis, business daily...
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Sales Email Template: How to Write Emails People Want to Respond To [SlideShare]

Sales Email Template: How to Write Emails People Want to Respond To [SlideShare] | Communication in Business | Scoop.it
This post will teach you the ideal way to develop emails that your prospects will actually read.
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10 ways to increase your Facebook Fans | Web SEO Analytics

10 ways to increase your Facebook Fans | Web SEO Analytics | Communication in Business | Scoop.it
Facebook is one of the most powerful tools for all online marketers since it enables us to promote products and services by using highly targeted campaigns with
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Meet the CEO Working for $10.15/Hour - Wall Street Journal (blog)

Meet the CEO Working for $10.15/Hour - Wall Street Journal (blog) | Communication in Business | Scoop.it
Meet the CEO working for minimum wage (sort of).
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Socializing Your Emails: Advanced Tactics that Boost Engagement

Socializing Your Emails: Advanced Tactics that Boost Engagement | Communication in Business | Scoop.it
Reports of the death of email are wildly exaggerated.
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How to Write a Content Marketing Plan in 7 Steps

How to Write a Content Marketing Plan in 7 Steps | Communication in Business | Scoop.it
Once you’ve established your business online with a website, it’s time to start advertising to your audience. The Internet is a huge space with vast amounts of pages and information, so it is unl…

Via Charles Tiayon
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Charles Tiayon's curator insight, September 19, 2014 8:22 PM

Once you’ve established your business online with a website, it’s time to start advertising to your audience. The Internet is a huge space with vast amounts of pages and information, so it is unlikely that customers will just happen to stumble upon your website and engage with your business. You have to be the one to put it out there and draw customers to your site. The best way to do this is by using a content marketing plan.

Instead of traditional advertisements that tell audiences what to do, the new and better way to attract customers is to show your audiences what to do. To do this, you need to create informative content that shows readers the benefits of your product or service without directly telling them to buy it. Given the growing number of businesses using content marketing plans, this is clearly a very effective way of making your business known and increasing its sales.

So how do you write a content marketing plan?

1. Set a goal

Figure out what it is you’re trying to achieve with your content. Are you trying to get traffic to your site? From what source? How much? How often? Be specific. Once you have an objective in mind with your content marketing plan, you can create content to fit this goal.

Related Resources from B2C
» Free Webcast: Blogging in the Age of Modern Marketers

2. Figure out your audience

There is going to be a certain type of audience you want to reach out to. It’s called your demographic. Before you write your content, make sure you have a clear picture of your ideal customer so you can direct your topics and writing style to this potential reader.

3. Find out what’s popular and trending

Check out what other businesses are doing with their content marketing plans so you can get ideas for your own strategy. Try to figure out the types of articles that most customers are reading, and what kinds of content businesses are publishing to become popular. Then write about relevant topics that will interest your audience.

4. Write a good variety of content

When writing your content, make sure to vary the type of article, the topics, and the medium that you use. With the Web full of fast-paced, interesting content, customers will get easily bored if you constantly publish the same articles. Offering different types of content will attract different types of customers in your demographic and increase your following.

5. Write with SEO in mind

A great way to get your content seen online is to use search engine optimization (SEO) to increase your ranking on search engines. To improve your visibility in searches, use specific keywords and phrases in your content that will direct searches to your website. But please, make sure your content is well written and interesting, because articles will be flagged and punished by search engines if they are stuffed with keywords. Writing and publishing SEO content properly will attract readers to your content while maintaining your website’s integrity.

6. Share on social media

Social media are hubs for news and information and have become a popular way of finding content. To spread your content among all of your customers and reach out to other circles, you need to make sure you have a constant presence on social networks. You can achieve this by publishing your content on multiple platforms.

7. Evaluate metrics and use them to improve

Once you’ve published the content from your content marketing plan, you need to ensure that it’s achieving your initial goal. The best way to figure this out is to look at the metrics, such as how many customers have engaged with your content by taking actions like sharing on social media, visiting your website, or purchasing your product or service. You can then use this information to improve your content marketing plan.

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How much content do you need? Here's a formula | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How much content do you need? Here's a formula | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Communication in Business | Scoop.it
Figuring out how much content you need is a tough question, but Jay Baer supplies an easy formula to get you started
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How To Create Impactful eBooks As Part Of Your Content Marketing Strategy | Visually Blog

How To Create Impactful eBooks As Part Of Your Content Marketing Strategy | Visually Blog | Communication in Business | Scoop.it
A diverse content marketing strategy is a must for any modern day marketer.
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Kraft Foods reveals the secret of content marketing ROI

Kraft Foods reveals the secret of content marketing ROI | Communication in Business | Scoop.it
Last week I found myself in Cleveland for Content Marketing World 2014, a huge event with 2,500 attendees and around 50 sponsors.
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