Communication Process in Marketing
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Communication Process in Marketing
Communicating with consumers and the importance of the emotional response.
Curated by Jess Healy
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Communication Process in Marketing

Communication Process in Marketing | Communication Process in Marketing | Scoop.it

http://www.nzherald.co.nz/technology/news/article.cfm?c_id=5&objectid=10874854

Jess Healy's insight:

This article addresses Apple company and its communication with other countries in specific China, and trying to reach the Chinese consumers in the appropriate way. It is important to remember cultural differences when working globally and advertising and promotion needs to appeal to all cultures so there is isnt backlash or negative responses to it. 

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Communication Process in Marketing

Communication Process in Marketing | Communication Process in Marketing | Scoop.it

http://business.financialpost.com/2012/05/28/who-says-you-cant-build-a-brand-without-marketing/

Jess Healy's insight:

this article talks about how to communicate and reach your consumers through different ways other than just marketing. 

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Chelsea-Rae Dawson's curator insight, September 23, 2013 9:41 PM

This article is not directly associated to channels of communications within marketing, however, it does raise some very valid points. One particular section of the article states "This skepticism is being amplified by the power of social media which now give consumers and influencers as much power as the marketer to influence the brand. " Social media does have such a large impact on brands these days with anyone in the world being able to publish anything that they wish about a brand anytime and anywhere, and anyone else in the world can see it. It is important that marketers within brands are aware of the power of social media as the internet does have such a powerful influence.

MakanakaTuwe's comment, September 25, 2013 10:48 PM
This article has a focus on what a brand needs to do apart from marketing. It emphasizes the need to use other tools such as a logo to create brand identity.
Alexandra Renall's comment, September 26, 2013 3:21 AM
This article is very interesting Chelsea, I agree that it does raise some valid points. One point in particular that I noted was the lack of trust consumers have for a business with no brand. Personally I think that if a brand is not proud to display its logo, it probably has something to hide. With the prominence of social media, brands must strive to become more and more transparent.
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Communication Process in Marketing

Communication Process in Marketing | Communication Process in Marketing | Scoop.it

http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10847374

Jess Healy's insight:

This article talks about the retraction from businesses involving in social media. Social media is a powerful communication tool for reaching consumers nationally and internationally. Is it on its way down as a key tool for communicating?

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