TQM (The Quant Method) identifies the personality types of clients' prospects and customers. 
You should never do these things. Never ever ever.
11 Ways You're Annoying On Twitter.... Via neulabs, Jose H. Flores 
Les journalistes sont de plus en plus présents sur les réseaux sociaux dont les usages, paraissent encore peu stabilisés. Afin de mieux saisir les pratiques, les motivations et les représentati... ![How to Engage Your Customers and Employees [a road map for stories] | Communication Pro sur internet | Scoop.it](http://img.scoop.it/SXnylt1GdC-r2ZbGlEUcjjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Most customers now ignore targeted marketing campaigns, avoid responding to offers, and provide minimal feedback when asked. Instead, potential customers interact with each other, bypassing sanitized corporate messages devoid of meaning or value.
'Engagement' is dominating the business conversation these days because it is where the world is moving to. Everybody wants customer and employee engagement. Nice concept -- but how do you do it???
When I found this article, I said "Finally, here is how to think about this whole 'engagement' thing, and how to craft some next steps!" The author clearly spells out what is involved in customer engagement.
The author Ray Wang shares 9 key components of successful engagement: 3 are people-centric values (the why & your starting point), 3 are delivery & communication styles (the how), and 3 are the right-time drivers (the when).
This is no easy task, and there's lots for you to figure out here as you grapple with these 9 components. I've already started making lists and jotting down ideas as I think about the culture of my small company, the community I serve and the steps I take to be credible (the 3 parts to the 3 people-centric values components).
Where do STORIES come into play? In how you connect with your communities (which stories to tell), the content you share, they are your catalysts, and your currencies -- which are all part of the 9 key components. Storytelling is woven through them all.
When you combine this article with the video from Amy O'Leary on "Beyond the Like Button: Digitally Addictive Storytelling & the Brain," http://www.youtube.com/watch?v=thVbdqY-cCg&feature=player_embedded you will move light years ahead in engaging customers and employees via stories and story sharing.
These 2 pieces are some of the best material I've curated lately -- and definitely keepers in my book. Via Karen Dietz 
Un profil social ne se résume pas à un CV en ligne. Tout comme votre présence sur un réseau social professionnel ne se résume pas à une mise en vitrine dans l’attente d’être repéré, contacté, choisi. Via Stéphane Ozil Une vingtaine de personnes étaient présentes le 29 février 2012 à la Cantine numérique rennaise pour l’apéruche « Trouver et utiliser des images sous licence libre », un apéruche pensé comme un atelier d’initiation au droit des images en général et à l’utilisation des licences Creative Commons en particulier. Un diaporama intéressant et concret 
Vous aimeriez avoir un thème WordPress en français. Principe de base pour créer un thème enfant WordPress "WordPress child theme". Via Fabrice Ducarme It's been a hell of a day here in the Digital Media Consulting world. If your day was half as crazy as mine, take a minute to laugh and learn from my friend Babette's guest post on sales snafu's we all make from time to time. 
exerpts of Chris Brogan's post : "Thanks to Jason Falls, I just read this post about how many marketing agencies are closing down their blogs and tweeting and Facebooking instead. "I’ll tell you without even having to look why nobody reads a blog: because it’s boring. Because it’s poorly written. Because it’s utterly self-referential. 
Vous désirez intégrer des vidéos dans WordPress, voici une méthode unifiée qui vous fera sauver du temps : le shortcode. Que ce soit à partir de YouTube, Vimeo, Dailymotion, la façon de procéder est la même. Via Fabrice Ducarme 
If you want your conversations to have a real impact, you need to simplify your message.
Ian Brodie writes : "A few weeks ago Google launched their first business book, ZMOT: Zero Moment Of Truth." (...) "In essence, consumer marketing has been build around this model for years. Stimulate an interest, impress at the store, deliver a great post-purchase experience. "But here’s where Google is wrong. It’s not a “moment” of truth. It’s a series of moments. It’s a relationship." (...) 
Project-based or problem-based learning? Access resources for successful implementation with students. |
Savez-vous qu’il est possible d’ajouter des applications Linkedin à votre profil pour l’enrichir et ainsi vous démarquer de vos concurrents ? En effet, Linkedin propose 14 applications parmi lesquelles 6 qui me semblent vraiment pertinentes pour mettre avant un profil. L’installation des applications est relativement simple. Il suffit par exemple de cliquer sur « modifier mon profil » puis de vous diriger en bas de votre profil afin de cliquer sur le lien « ajouter une application ». Choisissez ensuite les applications qui vous conviennent. Via Frédéric DEBAILLEUL 
The explosion of social networks and consumer-generated media over the last few years continues to have a significant impact on advertising as consumers’ reliance on word-of-mouth in the decision-making process – either from people they know or... Via Thomas Yung, Cosson 
Learn why your marketing should be oriented around problem solving, and how you can inject problem solving into your current marketing mix. Via Gregg Breward 
These tips are intended help novice writers learn to take criticism from instructors, peer reviewers and editors.
Start with the assumption that your work can be improved
Read more...
Via Ana Cristina Pratas, Gust MEES 
Sur la toile, la quantité d'images librement utilisables croît rapidement. Pourtant, nombre d'internautes continue d'utiliser les images à tort et à travers, sans se soucier de la propriété intellectuelle. Via François Colin, Sylvia Crozemarie, michel verstrepen 
Robin Good: Screen Video Recorder is a free Windows-only downloadable software which allows you to record your computer screen to create screencasts or video tutorials.
Key features include: - Record full screen or defined region - Record dynamic region by following mouse - Overlay of graphics - Webcam recording - Post production image controls - Full control of audio and video codecs - Timed recording
Download and more info: http://www.testuser.ru/eng/screenvideorecorder.html ;
(Unearthed by Baiba Svenca) Via Robin Good, michel verstrepen ![4 Ways to Use PR in Your Content Marketing Efforts [Case Study] | Chief Content Officer | Communication Pro sur internet | Scoop.it](http://img.scoop.it/8RCnHqCrElz9-st69cz9ajl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
A web design company, Blue Fountain Media, illustrates how to court “old media” with grace and gravitas. 
Le développement de votre réseau sur Twitter demandera travail, temps et patience. Conseils et astuces pour développer votre réseau 
Excerpted from article by Joe Pulizzi: "In our new social media world, email assets are more important than ever before. As content marketers, it is critical that we develop our audiences and build our channels.
Your email database, on the other hand, is a significant business asset.
Here are 10 steps you can take now to optimize your enewsletter landing page to get more customers and prospects to sign up for your content. Via Giuseppe Mauriello 
Simutrans est un jeu gratuit open source de simulation de transport.
Via Dix-Katre 
Even if this list is from 2011, you'll find a lot of interesting tools for today. [note mg]
If you want to know what’s happening in the social web you need monitoring tools. Before you get out your credit card and start to spend money try out some of the free social media monitoring services. This way you get a taste of what is available and if you need paid services.
I have collected 48 free social media monitoring tools. In the Group A are the services that I use regularly or seem interesting to check out immediately. The Group B is an alphabetical list of tools for you to play with. Here we go:...
Read more: http://bit.ly/IDzrqr Via Martin Gysler |
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