Here’s a better question, perhaps: how are you measuring it?
The tried and tested methods of evaluating return on investment don’t always apply quite as explicitly when it comes to gauging success on platforms such as Twitter and Facebook. While these tools can be used effectively to drive orders and boost sales, your efforts are perhaps better measured in different metrics, such as growth of community, brand awareness and website footfall, certainly in the early stages of your strategy.
Ultimately, of course, it’s social media’s impact on your bottom line that will determine your success or failure – certainly when it comes to appeasing your boss – and this infographic from Psoshul provides 10 very convincing examples of ROI in social media.
Great lessons and learning from 13 brands...Get inspired by 10 non-marketing boards from successful B2B and B2C brands.Pinterest might be the fourth largest traffic driver in the world ... but it's still a pretty challenging network to use for most companies, especially for those in the B2B sector.Maybe you've claimed your company's Pinterest profile and added a board or two with a few pins. Or maybe you haven't even dipped your toe into the network yet. Or maybe, the last three sentences you just read were nonsense to you because you're rocking Pinterest all day long. Regardless of whether you're a Pinterest pro or an excited newbie, this blog post has got something to help you do your job better. It's always good to see what your inbound marketing peers are up to so you can improve your own marketing -- so here are 13 of our favorite pinboard ideas to inspire your own Pinterest marketing....
Director Nathan Todd has been forced to issue an apology and confirm that the press packs were not intended to frighten or cause offence
Janine Lloyd's insight:
PR firms take note. Context and sensitivity to your audience is everything. While you may think this kind of PR stunt is relevant, understanding the context of the country, issues and sensitivities is key. Knowing and understanding how the audience will react to this grim stunt is one of our roles as PR professionals.
How SMBs Can Improve Content and Social Media Marketing Strategies CMSWire Social media is an important part of small and medium sized business (SMB) marketing strategies and these organizations should be making sure that content and knowledge come...
Some interesting research has gone into this infographic from Alterian looking at how three infamous social media driven PR crises to understand the effect a (RT @kokodigital: The PR fail trail – the story of three social media driven disasters...
Tech2 Twitter: No Accounts Compromised in Major Leak Mashable A hacker says he gained access to "the entire database of users on Twitter" and has already leaked the account details of more then 15,000 accounts online.
10 Yetis Vents - Google update has not killed press releases or PR Agencies its just killed crap content and spammy writing.Right now the interwebs are full of "Google has killed PR Agencies/press releases" stories. These all relate to big G's latest update that talks about its crack down on keyword optimised press releases and the need to use no-follow links in stories that PRs push out.Whether it is emails from nervous clients wanting clarification on the situation, or people on Twitter sending me DMs asking if I have seen various stories (because we set our stall out around being very SEO savvy), it is really up in my grill right now.Not many public relations professionals have put their head above the parapet and come out with their take on this, so I thought I would give it the first shot....
Daily Beast How to self-destruct on Twitter CNET Famous English golfer Lee Westwood -- by most accounts a thoroughly congenial man -- had to apologize Monday after he let Twitter's hissing snakes lead him into the putrid pit where they live.
Getting social media strategies right can be a great way for a business to engage with its target market, says Dasha Amrom (Getting social media strategies right can be a great way for a business to engage with its target market
Our industry still has to do a lot of work to do on the perception of Public Relations, especially around what PR is and its value.
This is due to PR people who say they are specialists but who are not, and the public, CEO’s, Financial Managers and Marketing Managers have a different perception of what we do and therefore a misperception of our true value.
Now more than ever before communications professionals are required to advise and guide the organisation on building positive relationships and protecting their reputation with all their stakeholders, especially with the plethora of communication channels available.
Now and in the future, we need to continue educating clients on the value of Public Relations and gain their understanding of the tools/channels and why what we recommend will work and why certain channels won’t work. In the social media world it is key for us as an industry to position the value of these channels where they are most appropriate – not recommend a one size fits all approach.
Twitter is launching a new feature on their site, "Related headlines", where when someone tweets about something newsworthy, Twitter will include links to the news story below the tweet, even when a specific URL to the news story hasn't been included.It's becoming a way for Twitter users to easily click and find information about a news story, without having to go and use Google or another search engine to find a link to the story, or to even have to figure out what the story is if the tweet isn't specific enough.
How it works: when a tweet is embedded into a news story, Twitter can use that to connect the tweet to the story, and then include the news links to that story. It is done somewhat unobtrusively, only showing up on the specific tweet's permalink page. It doesn't show up in the stream for the person who tweeted it, or in the stream of someone who follows that person....
As such, it’s a two-way game. Brands and businesses that use channels such as Twitter and Facebook to simply broadcast their message rarely get the sort of results they would expect. Fans and customers want and demand to be heard, and brands that carefully nurture these relationships benefit from higher engagement levels, boosts in website traffic and sales, strong word of mouth marketing and customer loyalty.
But sometimes, despite our best efforts, things go wrong. So what do you do when the worst happens?...
I’ve done hundreds of radio interviews throughout my career. They seem simple. After all, you just pick up a phone or visit a studio and have a conversation with the host.
But radio interviews are nothing like normal conversations (unless your friends take listener phone calls and toss to a commercial break every few minutes!). Remember these seven rules for your next radio interview...
As PR professionals we could take a lesson from this - a Six Sigma approach of asking why five times to get to the bottom of an issue.If you are faced with a crises, keep asking why and don't expect the first answer to be the cause. Journalists use this all the time when trying to uncover the real truth and so should we. Especially those who deal with crises management on a daily basis, this approach can go a long way to uncovering and resolving the real issue.
It is so simple really, kids do it all the time - they keep asking why until they are satisfied!
We speak to two of the people involved in creating the news outlet's latest Snowfall-like immersive multimedia project....
Last week The New York Times website published a story called The Jockey, followed by publication in the sports section of the print edition on Sunday.
The Jockey is the latest immersive or multimedia reading experience created by the news outlet that brought us Snow Fall. The Jockey tells the story of Russell Baze, the first North American jockey to ride in 50,000 races, and does so through long-form text, video and moving graphics.This immersive story has a sponsor. Some have interpreted this as native advertising or sponsored content, and AdAge writes that these custom ad units are "designed to better fit the new environment" than the advertising within Snow Fall...-
013 is shaping up to be a tipping point for the retail industry on Facebook. So far this year retail has experienced the greatest decline in key metrics since 2011. With brands forking over more ad dollars to Facebook than ever before (Facebook just experienced its highest revenue in Q2 2013 at $1.6b) and the number of branded posts increasing by the day, placement and engagement are at a premium.
Expion looked at the Interbrand Best 50 Retail Brands list with their social engagement marketing insights software to come up with their F.A.V.E 50 List, and found a number of key social trends in the industry as well as ranking the top brands by their own engagement system.
It’s just over a hundred years since the first press release was issued by a company in an effort to tell their story in the media. In 1906, after a railroad accident, the company hired a journalist to help them deal with the disaster and the media coverage. Soon press releases and media relations became a core part of public relations.In the 1930s radio was a part of most American households. Companies and PR agencies soon realized that just sending a text press release to a radio station was not enough. Sending a photograph was a complete waste of time. This was a new medium with new technology and it needed new content. And so the sound bite was born. Smart PR agencies and company PR pros quickly learned how to make 15-second audio clips to send with their releases.And then came TV. By 1955 half of all American homes had a TV and this became the medium of choice for news. Smart PR folk had to adapt once again....
News release best practices that get news results.I wince at 99.99% of the press releases I receive daily. That’s because 99.99% look like sloppy cut-and-paste jobs, ones that have nothing to do with the Daily Fix and its readers, and everything to do with the sender, the sender, and, oh, right, the sender. Reading a press release that doesn’t make me wince is rare—yet not impossible.Now and then, I receive press releases that are smart, audience-focused, brief, and interesting. So, for this week’s post, I thought I’d stay on the sunny side of the street and share seven traits about press releases that DO get read....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.