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Rescooped by Janine Lloyd from Public Relations & Social Media Insight
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How to Find Your Brand's Content Marketing Narrative

How to Find Your Brand's Content Marketing Narrative | Communication & PR | Scoop.it

Sharing a compelling story is a memorable and powerful content marketing strategy, especially for prospective customers. Here's how to find your narrative...

 

...Using email marketing and social media allows you to not only provide valuable information to prospective customers, but to showcase who you are and what your business is all about.

 

Sharing a compelling story through those platforms is a memorable and extremely powerful content marketing strategy, especially for prospective customers.

 

“Narratives are meaningful, remarkable storylines that enable people to easily understand who you are and share why you matter. A good narrative conveys your business purpose, perspective and personality, which needs to be very specific to you,” says Chris Berger of Berger Brands, which provides brand marketing, PR and business development strategy and services to organizations such as This American Life and Public Radio International. “The secret lies in finding your spark and then fanning it into a fire across everything you do.”...


Via Jeff Domansky
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Jeff Domansky's curator insight, October 18, 2013 1:45 AM

Fresh insight into finding your organization's narrative and narrative and sharing your story with passion.

Rescooped by Janine Lloyd from Public Relations & Social Media Insight
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Do Social Media Followers Really Matter?

Do Social Media Followers Really Matter? | Communication & PR | Scoop.it

Some people call the number of followers you have a “vanity metric,” but I think that’s too harsh a example of where social media followers reside. I prefer calling followers a “health metric.” They are an important part of your social analysis, but how many you have is somewhat irrelevant.

 

You can have strong relationships with your audience and even a high Klout score without having a ton of followers. To prove this point, here are the important factors that impact the number of followers you have....


Via Jeff Domansky
Janine Lloyd's insight:

The amount of fans or followers you have is not necessarily a good metric of your brand or company's health.We need to move beyond fans and followers to more relevant content and engagement in social media to really win. Content helps define your brand, carries your message, and even grows your following.

 

We need to be looking at insights to delve into the quality of engagement, quality of followers, shareability and talkability.

 

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Dave Marzion's curator insight, November 3, 2013 4:10 PM

http://davesmasterplan.com

Ekwitycom's curator insight, November 3, 2013 11:04 PM

What do you think?  Answer before reading if you can

Ali Anani's curator insight, November 4, 2013 12:59 AM

Interesting ideas, I guess too many and too little numbers of followers is not impacting. It is in between, the degree of which depends on many factors such as disposable items available, time spent on social networks, field of interests, engagement of followers and other ffactors.

Rescooped by Janine Lloyd from Public Relations & Social Media Insight
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Our blog now exceeds 1m monthly page views, but does it generate ROI?

Our blog now exceeds 1m monthly page views, but does it generate ROI? | Communication & PR | Scoop.it

Econsultancy blog team, for the first time, surpassed 1m page impressions in a calendar month. Not bad for a niche B2B publishing operation!

 

That said, we don’t create content simply to generate page views. The blog team contributes so much more to our business. I shall explain why.

 

A recent study found that only about a third of Fortune 500 companies maintain a blog, a statistic that I find perplexing, so I thought this might be a good time to remind ourselves – and you, dear reader – of why we blog, and what it’s doing for us.

 

Some backgroundWe launched the blog in 2006, after deciding to divert a limited PR budget towards the hiring of full-time writer. We thought that it would be better to create our own content, rather than paying PRs to try to persuade journalists to write about us. PR is tough, and pull beats push, for all sorts of reasons....


Via Jeff Domansky
Janine Lloyd's insight:

Great insights into how econsultancy.com, a b2b publishing operation's blog, gets hits and how it looks at ROI.  

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Jeff Domansky's curator insight, October 31, 2013 9:56 AM

Compelling reasons why blogging delivers impressive ROI for Econsultancy

Social Buster's curator insight, October 31, 2013 10:01 AM

Je pense que nous avons toute cette question qui nous trote dans la tête !

Rescooped by Janine Lloyd from Content Marketing — Tips and Tricks
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Content Marketing, Social Media & SEO: The 3 Th...

Content Marketing, Social Media & SEO: The 3 Th... | Communication & PR | Scoop.it
Social Barrel - The latest Social Media News and Marketing Tips Looking for a surefire way to boost your website to the first page and even the first entry for a certain search query?

Via Amy Higgins
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Rescooped by Janine Lloyd from Entrepreneurial Success Strategies
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Excellent Pointers To Boost Your Social Media Marketing

Excellent Pointers To Boost Your Social Media Marketing | Communication & PR | Scoop.it
Excellent Pointers To Boost Your Social Media Marketing: Social media marketing offers a new and effect way to.. http://t.co/rsgd8jfeOL

Via Lori Wilk
Janine Lloyd's insight:

Great tips and tricks but be aware you need skilled resources if you are going to do this properly.

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Lori Wilk's curator insight, October 31, 2013 8:58 PM

There and more and more social media platforms to participate in and with a little research you can find those which can be more effective in reaching your target audience and ideal clients #socialmedia #marketing

Rescooped by Janine Lloyd from PR :: Change for the better_Carla Bulhões
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Wikipedia editors are at war with paid PR ‘sockpuppets’

Wikipedia editors are at war with paid PR ‘sockpuppets’ | Communication & PR | Scoop.it
Wikipedia editors have gone after paid "sockpuppet" users allegedly hired by a company called Wiki-PR, which charges hundreds of dollars to write articles.

Via Carla Bulhões
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Rescooped by Janine Lloyd from A Cultural History of Advertising
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19 Things You Might Not Know Were Invented by Women

19 Things You Might Not Know Were Invented by Women | Communication & PR | Scoop.it
Necessity isn't the only mother of invention. Though it wasn't always easy to get patents or the credit they deserved, women are responsible for many items we use today.

Via k3hamilton
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Rescooped by Janine Lloyd from Curation & The Future of Publishing
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Why email newsletters still work -- and how you can make yours better

Why email newsletters still work -- and how you can make yours better | Communication & PR | Scoop.it

"While the email newsletter model has changed and adapted to the times, it’s continued to thrive. People love curated content, and they appreciate the lean-back experience of having interesting information delivered to them." Pete Sheinbaum the former CEO of Daily Candy offers some guidelines.


Via Guillaume Decugis
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Sigrid de Kaste's curator insight, October 16, 2013 6:20 PM

Make email newsletters part of your marketing routine...have a plan!

sophiedesc's curator insight, October 19, 2013 1:06 PM

Build a successfull newsletter just with these 4 basics: 

 

Entertain and inform

Be brief

Stick to one topic

Leverage non-email channels for delivery


Lily Sanders's curator insight, October 21, 2013 2:29 PM

This article will be helpful because many entry level jobs in PR requires you to write newsletters, news releases, media advisorys, etc.

Rescooped by Janine Lloyd from Public Relations & Social Media Insight
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Definition of PR? Don't Fence Me In | The PR Coach

Definition of PR? Don't Fence Me In | The PR Coach | Communication & PR | Scoop.it
What is PR today? Depending on who you talk to, it's either stuck in the prehistoric era of the dinosaurs or trapped in the social media Twilight Zone.

 

Smart PR pros recognize a foundation of traditional PR integrated with a new social media toolbox, content marketing and new digital channels is the recipe for success.

 

Will “Old PR” go extinct?

Brian Kilgore doesn’t think so though, if you read his recent The Huffington Post article Don’t Insult PR People by Calling Them Marketers...


Via Jeff Domansky
Janine Lloyd's insight:

PR professionals must include traditional PR, marketing and social media into their campaigns , otherwise you may be of limited value to many companies. "The true PR pro is open to new ideas and adopts and adapts to new disciplines and technology fluidly."

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ELISA TANGKEARUNG's curator insight, October 23, 2013 1:57 AM

...

Jared Hill's curator insight, October 24, 2013 2:28 PM

Great info to maintain

Janet Vasil's curator insight, October 25, 2013 3:34 PM

The growth of online publicity and social media have changed the public relations world, but traditional methods can still work!

 

Rescooped by Janine Lloyd from Public Relations & Social Media Insight
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Content Strategy - 5 Steps to Winning Fans

Content Strategy - 5 Steps to Winning Fans | Communication & PR | Scoop.it

Content strategy is no accident. Here are 5 steps to matching relevant, compelling content to customer demand.

 

About a year ago, I wrote a guest post here titled “Use Online Listening for Competitive Research. The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline.

 

In the time that’s passed since that post, my colleagues and I have tested and refined the concept and methodology with our clients. In doing so, we’ve learned that findings resulting from search and social data mining are incredibly handy for informing creative and content, improving relevance and impact. In today’s post, it’s my pleasure to share some content relevance tips I’ve learned along the way....


Via Jeff Domansky
Janine Lloyd's insight:

Content has to tap into what your customers demands and needs are. Your competition is no longer just other businesses selling the same product. It’s everything competing for your prospect’s attention coming from a variety of different sources including mobile devices and real life. As a result the context of your content marketing is critical.

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Jeff Domansky's curator insight, October 24, 2013 1:05 AM

Keywords and strategic listing can help you develop a winning content strategy according to Mike Corak.

AlainBKK's curator insight, October 24, 2013 3:09 AM

Content Strategy - 5 Steps to Winning Fan...

Rescooped by Janine Lloyd from PR :: Change for the better_Carla Bulhões
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5 tips for getting the most out of your PR agency

5 tips for getting the most out of your PR agency | Communication & PR | Scoop.it
Hiring a PR firm to help your brand isn’t the end of the exchange. Maintaining a healthy back-and-forth is pivotal.

Via Carla Bulhões
Janine Lloyd's insight:

Ensuring a successful PR drive means a symbiotic relationship between client and agency. Your agency can't meet its objectives without your support; it is like entering a marriage where trust, great communication, listening, conflict resolution and commitment and the pillars of success.

 

 

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Rescooped by Janine Lloyd from Public Relations & Social Media Insight
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New blogging platform Ghost launches to public

A new blogging platform called Ghost is now available to the public. It was launched by former WordPress thought leader John O'Nolan and promises to be much easier to use the more complicated WordPress...


Via Jeff Domansky
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Jeff Domansky's curator insight, October 16, 2013 9:31 AM

Ghost is going to be terrific blogging tool once it releases a self installer. For now, it's still somewhat technical to install but take a minute to marvel at its beautiful design and simplicitysimplicity to use.

Rescooped by Janine Lloyd from Public Relations & Social Media Insight
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Social Marketing Strategy: The Big Picture - Business 2 Community

Social Marketing Strategy: The Big Picture - Business 2 Community | Communication & PR | Scoop.it

The following infographic is based off of social media research from Boston College’s John Gallaugher & Sam Ransbotham. Their “3M Framework” lays out the type of communication social media enables between businesses and customers.

 

It’s important to realize that this framework highlights the greater social media ecosystem. Individual websites such as Facebook or Twitter are components of this larger ecosystem. The infographic provides a basic visual representation of this ecosystem, explains three types of basic communication, and provides some helpful tips and information on six of the most popular social media sites...


Via Jeff Domansky
Janine Lloyd's insight:

Interesting infographic - 3M framework from Boston College - simple yet informative.

The following infographic is based off of social media research from Boston College’s John Gallaugher & Sam Ransbotham. Their “3M Framework” lays out the type of communication social media enables between businesses and customers. It’s important to realize that this framework highlights the greater social media ecosystem. Individual websites such as Facebook or Twitter are components of this larger ecosystem. The infographic provides a basic visual representation of this ecosystem, explains three types of basic communication, and provides some helpful tips and information on six of the most popular social media sites:
Read more at http://www.business2community.com/social-selling/social-marketing-strategy-big-picture-0645681#w7zHQvZttGMzuQOm.99The following infographic is based off of social media research from Boston College’s John Gallaugher & Sam Ransbotham. Their “3M Framework” lays out the type of communication social media enables between businesses and customers. It’s important to realize that this framework highlights the greater social media ecosystem. Individual websites such as Facebook or Twitter are components of this larger ecosystem. The infographic provides a basic visual representation of this ecosystem, explains three types of basic communication, and provides some helpful tips and information on six of the most popular social media sites:
Read more at http://www.business2community.com/social-selling/social-marketing-strategy-big-picture-0645681#w7zHQvZttGMzuQOm.99The following infographic is based off of social media research from Boston College’s John Gallaugher & Sam Ransbotham. Their “3M Framework” lays out the type of communication social media enables between businesses and customers. It’s important to realize that this framework highlights the greater social media ecosystem. Individual websites such as Facebook or Twitter are components of this larger ecosystem. The infographic provides a basic visual representation of this ecosystem, explains three types of basic communication, and provides some helpful tips and information on six of the most popular social media sites:
Read more at http://www.business2community.com/social-selling/social-marketing-strategy-big-picture-0645681#w7zHQvZttGMzuQOm.99
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Jeff Domansky's curator insight, October 14, 2013 1:50 AM

Basic tips for better social marketing results.

Rescooped by Janine Lloyd from Public Relations & Social Media Insight
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11 PR Lessons We Learned from Banksy - PRNewser

11 PR Lessons We Learned from Banksy - PRNewser | Communication & PR | Scoop.it

Didn’t see this one coming, did you?

 

If you’re a big media hound, then you’ve been up to your eyeballs in Banksy this month—and given his ability to dominate headlines with PR stunts, we felt compelled to comment.

 

Love him? Hate him? Sick of hearing about him? Whatever your opinion, you have to admit he’s a brilliant self-promoter. Here are eleven lessons we took from his wildly successful monthlong “Better Out Than In” campaign...


Via Jeff Domansky
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Jeff Domansky's curator insight, November 2, 2013 10:16 AM

It's a brilliant overall PR campaign, but a few elements would be risky for some. Valuable lessons.

Rescooped by Janine Lloyd from Public Relations & Social Media Insight
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Study: 72% Of Consumers Expect Brands To Respond Within An Hour To Complaints Posted On Twitter

Study: 72% Of Consumers Expect Brands To Respond Within An Hour To Complaints Posted On Twitter | Communication & PR | Scoop.it

A new study from social software provider Lithium reveals 53 percent of consumers expect a brand to respond to a tweet within an hour. That number jumps to 72 percent of consumers expecting a response if the tweet is a complaint about the brand or its products.

 

Lithium commissioned Millward Brown Digital to conduct the study evaluating consumer expectations when interacting with brands on Twitter. Surveying 501 respondents who claimed they actively engaged with businesses on Twitter, the study found a brand’s response time to tweets can significantly impact the brand’s overall reputation.

 

When asked how quickly a response is expected from a brand on Twitter, 65 percent of the survey participants said they want a response in two hours time or less, with 20 percent expecting a response in 30 minutes or less....


Via Jeff Domansky
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Rakesh Raghuvanshi's curator insight, October 31, 2013 5:28 AM

Or els why be on twitter at all ....Right consumers ?

Vassili Daronnat's curator insight, October 31, 2013 6:21 AM

L'ampleur du décalage entre les attentes des consommateurs et les moyens mis en oeuvre pour y répondre laisse rêveur ! Les posts de Community managers ont de beaux jours devant eux...

Juergen Kosel's curator insight, October 31, 2013 9:44 AM

In my opinion Twitter is not the right place to expect customer service, only if the company offers it explicitely.

Rescooped by Janine Lloyd from Content Marketing and Curation for Small Business
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BRANDS - Creating Good Content for Your Brand

BRANDS - Creating Good Content for Your Brand | Communication & PR | Scoop.it
 

Via Peg Corwin
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Peg Corwin's curator insight, October 28, 2013 7:20 PM

How to create BRAND CONTENT, explained in an infographic.


If you like this scoop, please consider a thumbs up or share.



Amy Higgins's curator insight, October 31, 2013 9:06 PM

Great simple flowchart for content creation.

Scooped by Janine Lloyd
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The Walking Dead's Social Strategy | Social Media Today

The Walking Dead's Social Strategy | Social Media Today | Communication & PR | Scoop.it
While The Walking Dead definitely appeals to my horror-nerd side, its social media marketing strategy has fascinated the social media geek in me as well.
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Rescooped by Janine Lloyd from Tracking Transmedia
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Gr8 overview: Recent Trends In Storytelling And New Business Models For Publishers | Smashing Magazine

Gr8 overview: Recent Trends In Storytelling And New Business Models For Publishers | Smashing Magazine | Communication & PR | Scoop.it
In this article, we will discuss several recent such experiments, with special focus on new forms of storytelling, as well as new business models for publishers — a fascinating recent trend called “subcompact publishing” will be our main reference.

Via Gary Hayes, siobhan-o-flynn
Janine Lloyd's insight:

The idea of what is termed subcompact publishing aims to bring stories to consumers in short chunks in various formats. This is a must read for any publisher today!

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Gary Hayes's curator insight, October 29, 2013 8:18 AM

Quote "The New York Times’ pieces were impressive feats of narration, design and engineering, to be sure, but I feel a little overwhelmed by stories that present such a plethora of diversions from the main narrative trunk. Furthermore, in an era when most publishing enterprises are increasingly templated and automated by content management systems, pieces such as “Snow Fall” likely require a significant amount of manual design and coding. Publishing them regularly might be too expensive for most publications."

Rescooped by Janine Lloyd from PR :: Change for the better_Carla Bulhões
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3 questions to ask in every crisis

3 questions to ask in every crisis | Communication & PR | Scoop.it
Acting solely to protect yourself in court may not be the most prudent course of action, if your defensive posture does a lot of damage to your brand’s reputation.

Via Carla Bulhões
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Rescooped by Janine Lloyd from Journalism, code and data
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There's a crucial point at the heart of the journalists-and-coding brouhaha -- it's about the future

There's a crucial point at the heart of the journalists-and-coding brouhaha -- it's about the future | Communication & PR | Scoop.it
The debate over whether journalists need to code is a lot like the argument over whether bloggers are journalists — a sign of how quickly the field is being disrupted, and of how much we still have left to learn...

Via Pierre Levy
Janine Lloyd's insight:

Great read. Journalism is no longer just about writing.

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Anthony McGovern's curator insight, October 28, 2013 12:00 PM

"If you prefer to remain ignorant of the entire field of programming or data, and want to rely on someone else to handle all the technical details — as you rely on someone else to take photos or design a page or sell ads — then good luck with that. Enjoy your retirement."


Hard to argue.

Rescooped by Janine Lloyd from Curation & The Future of Publishing
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Why content curation is a new form of communication

While the history of communication until the end of the previous century has only been focusing on enlarging the distribution to a few published or broadcasted content creators, we now live in information overload where content curators can be the new super heroes.


Via Guillaume Decugis
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John Thomas's curator insight, February 9, 2014 8:47 AM

Why content curation is a new form of communication

Mirta Liliana Filgueira's curator insight, May 1, 2014 12:47 PM

Curaduría de contenidos.

Investors Europe Stock Brokers's curator insight, September 1, 2014 2:05 AM

Welcome to Investors Europe Mauritius Stock Brokers

@investorseurope Online Trading Paradigm

@offshorebroker Nominee Trading Accounts
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Download Offshore Trading DEMO: http://www.investorseurope.net/offshoretraderdemo.html

Rescooped by Janine Lloyd from Public Relations & Social Media Insight
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Brand loyalty programs: Are they effective ?

Brand loyalty programs: Are they effective ? | Communication & PR | Scoop.it

According to the research survey, 62% of U.S. consumers join retail brand loyalty programs to get discounts but only 36% have received a reward or promotion from the program that actually made them come back to the brand. One reason might be the fact that, according to the survey results, 81% of brand loyalty program members don’t understand the benefits they’re supposed to get from the program or how the program works at all.

 

Brand loyalty programs can provide a lot of benefits to marketers but the more the program is customized for each customers needs the better chance of success.Loyalty is different for each customer. The key is to provide enough loyalty experiences that your best customers are appreciated. As we all know, the 80-20 rule holds true for most retail and restaurant businesses. Find those 20% and figure out what makes them loyal, get to know them. Acknowledge different customers by basing your loyalty program on services that you provide each time they visit. Give your customers something to work towards by offering a tiered program where the best customers receive more points per purchase in appreciation for their long-time support of your business....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 23, 2013 10:54 AM

Research shows brand loyalty programs can still be effective is there well managed. Here's how.

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Google Unveils Tool to Help Businesses Visualize Their Data on a Map

Google Unveils Tool to Help Businesses Visualize Their Data on a Map | Communication & PR | Scoop.it
Google has unveiled a new tool called Google Maps Engine Pro that allows businesses to import spreadsheet data into personalized, interactive maps.
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Rescooped by Janine Lloyd from 21st Century Public Relations
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How Do Major Brands Engage with Customers on Twitter? - AllBusiness (blog)

How Do Major Brands Engage with Customers on Twitter? - AllBusiness (blog) | Communication & PR | Scoop.it
AllBusiness (blog)
How Do Major Brands Engage with Customers on Twitter?
AllBusiness (blog)
As 2013 draws to a close it's worth taking a look at some of the world's leading companies and their social media endeavours.

Via heidi groshelle
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Rescooped by Janine Lloyd from Public Relations & Social Media Insight
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The Wit and PR Wisdom of Mark Twain

The Wit and PR Wisdom of Mark Twain | Communication & PR | Scoop.it

Mark Twain (Samuel Langhorne Clemens) is one of America’s favorite writers and humorists. Born in Florida, Missouri two weeks after the appearance of Hailey’s Comet in 1835, he would have made the consummate PR pro.

 

As a journalist, writer and speaker, he embodied some of the skills of the best writers and PR pros today. I wonder what he would have thought of PR and social media?...


Via Jeff Domansky
Janine Lloyd's insight:

In the words of Mark Twain "If you tell the truth, you don't have to remember anything." This is the essence of all great Public Relations professionals.

If you tell the truth, you don't have to remember anything.
Mark Twain
Read more at http://www.brainyquote.com/quotes/authors/m/mark_twain.html#HoF3RVkzIeczY3vG.99If you tell the truth, you don't have to remember anything.
Mark Twain
Read more at http://www.brainyquote.com/quotes/authors/m/mark_twain.html#HoF3RVkzIeczY3vG.99If you tell the truth, you don't have to remember anything.
Mark Twain
Read more at http://www.brainyquote.com/quotes/authors/m/mark_twain.html#HoF3RVkzIeczY3vG.99
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Jeff Domansky's curator insight, October 13, 2013 7:02 PM

We could use more of Mark Twain's storytelling, wit and wisdom in our daily lives.