Communication & PR
873 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Janine Lloyd
Scoop.it!

Brit Hume: JFK 'Subject of the Most Successful Public Relations Campaign in Political History' | NewsBusters

Brit Hume: JFK 'Subject of the Most Successful Public Relations Campaign in Political History' | NewsBusters | Communication & PR | Scoop.it
As media predictably gush and fawn over John F. Kennedy on the 50th anniversary of his assassination, it seems a metaphysical certitude precious few will take an honest look at his actual accomplishments as president.
more...
No comment yet.
Scooped by Janine Lloyd
Scoop.it!

How to sell PR to the board

How to sell PR to the board | Communication & PR | Scoop.it

While many of us know the true value Public Relations provides to businesses and brands, the role and value of PR is often misunderstood and miscommunicated. On top of this the way the industry has been measuring and proving its value has not done our industry much justice. It’s not enough to know that PR works, we have to prove its impact on the business. With the digital age it is much easier to track and prove campaigns through metrics such as hits, fans or followers, but even here the board wants to know what it is doing for the business. 

more...
No comment yet.
Scooped by Janine Lloyd
Scoop.it!

4 ways the online hatred aimed at Melissa Bachman is misdirected

4 ways the online hatred aimed at Melissa Bachman is misdirected | Communication & PR | Scoop.it
By now you've most likely seen the hunting photos US TV presenter Melissa Bachman posted online of her South African trip. Judging by the fallout, if you're anything like the more reactionary parts...
more...
No comment yet.
Scooped by Janine Lloyd
Scoop.it!

How can you develop a customer-centric business? - exploreB2B

How can you develop a customer-centric business? - exploreB2B | Communication & PR | Scoop.it
This has not come as a surprise to many. Looking at the present corporate sphere, companies ruling the roost share one common characteristic – stellar customer performance. Be it Amazon, Apple ...
more...
No comment yet.
Rescooped by Janine Lloyd from Modern Marketer
Scoop.it!

103 Compelling Social Media And Marketing Statistics For 2013 (and 2014)

103 Compelling Social Media And Marketing Statistics For 2013 (and 2014) | Communication & PR | Scoop.it

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success.


Via The Fish Firm
more...
Marty Koenig's curator insight, November 13, 2013 10:18 PM

I find it interesting that that press releases is so low and so are blogs, articles and online video. This article should help you figure out your marketing mix. If you want help planning, preparing and launching, click now: http://bit.ly/1a6tJwM


Curated by Marty Koenig  [url=/u/108221 x-already-notified=1]Marty Koenig[/url]

Lori Wilk's curator insight, November 14, 2013 8:57 PM

It helps to understand the statistics as you make your marketing decisions for the upcoming new year and evaluate the best return on your time for participating on various social media platforms.

Sven Awege's curator insight, November 22, 2013 6:30 AM

Not all applicable to Pharma, but hey, doctors are people too, so I can only imagine that many of these just might be useful afterall!

Rescooped by Janine Lloyd from screen seriality
Scoop.it!

Facebook Now Reaches More Young People Each Day Than The 4 Biggest TV Networks Combined

Facebook Now Reaches More Young People Each Day Than The 4 Biggest TV Networks Combined | Communication & PR | Scoop.it
Here's another chart from the FUTURE OF DIGITAL deck we presented at Business Insider's IGNITION conference this week.The chart shows the staggering reach and influence of Facebook.Specifically, the (Facebook now reaches more young people than TV ...

Via Mattia Nicoletti
more...
Mattia Nicoletti's curator insight, November 15, 2013 5:19 AM

Facebook reaches more more young people than free television according to a research of BI Intelligence

Rescooped by Janine Lloyd from Digital Marketing
Scoop.it!

10 Digital Marketing Predictions For 2014 - Business 2 Community

10 Digital Marketing Predictions For 2014 - Business 2 Community | Communication & PR | Scoop.it

Via Bill Cosgrove
more...
No comment yet.
Rescooped by Janine Lloyd from Induce digital
Scoop.it!

Digital isn’t something you do, it’s something you are

Digital isn’t something you do, it’s something you are | Communication & PR | Scoop.it
At the Digital Pulse Summit in Boston earlier this month, Mike Lundgren, who holds the lofty title, director of innovation strategy at VML, suggested that digital isn’t just something you do as an organization, it needs to be something you […]...

Via Christopher Sachse Aaris
more...
Christopher Sachse Aaris's curator insight, November 15, 2013 4:22 AM

Fantastic. Find out how you can start becoming digital

Rescooped by Janine Lloyd from Public Relations & Social Media Insight
Scoop.it!

Major Online Retailers Say The Power Of Email Is Dying

Major Online Retailers Say The Power Of Email Is Dying | Communication & PR | Scoop.it

Email is losing its power as a marketing tool for online retailers, according to senior-level executives at Gilt Groupe and Rent The Runway.

 

Fewer consumers are opening promotional emails, especially since Gmail added a new setting in August that automatically archives promotional messages into a tab separate from users' inboxes, executives said.

 

"I think everyone would probably agree that email, even before the shift with Gmail, was becoming a less and less powerful channel," Jennifer Fleiss, cofounder and president of Rent The Runway, said at Business Insider's Ignition 2013 conference....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, November 14, 2013 9:10 AM

The pressure is on email and marketers need to look at alternate channels including social media and content marketing.

Sam Cloutier's curator insight, November 14, 2013 11:01 AM

No surprise here that email marketing is on the decline! Such a big opportunity to begin using a mobile first approach to marketing!

FRANK FEATHER ~ Business Futurist's curator insight, November 14, 2013 11:16 AM

NO SURPRISE -- It is PUSH marketing, duh! Stupid people.

Rescooped by Janine Lloyd from PR :: Change for the better_Carla Bulhões
Scoop.it!

Why It's Critical To Connect Your Offline & Online Marketing

Why It's Critical To Connect Your Offline & Online Marketing | Communication & PR | Scoop.it
All of the buzz about digital marketing has left an old, familiar and still viable marketing medium in the dust: offline programs. The marketing divide bet

Via Carla Bulhões
Janine Lloyd's insight:

Often companies have separate teams and campaigns running for digital, marketing, POS, experiential etc- the key is integration. A 360 degree communications approach is critical to the success of your  marketing..

more...
No comment yet.
Scooped by Janine Lloyd
Scoop.it!

The Secrets Of A Memorable Infographic

The Secrets Of A Memorable Infographic | Communication & PR | Scoop.it
New research refutes a common perception about what makes infographics stick in your mind.
Janine Lloyd's insight:

Great insights for anyone using or creating infographics as part of their strategy....

more...
No comment yet.
Scooped by Janine Lloyd
Scoop.it!

Going public - IPOs and the power of the brand | Trends | Marketing Week

Going public - IPOs and the power of the brand | Trends | Marketing Week | Communication & PR | Scoop.it
Today’s Merlin Entertainments flotation and yesterday’s Twitter IPO are the result of strong branding and marketing. Lucy Tesseras looks at how marketers influence brand value ahead of their IPOs and what listing means for companies in the future.
Janine Lloyd's insight:

Very interesting insights on how marketers influence brand value

Companies don't realise the inherent value in their brand and that the brand is as much, if not more, of an asset to the company than the buildings and land that it owns...

more...
No comment yet.
Rescooped by Janine Lloyd from BI Revolution
Scoop.it!

5 Seamingly Small Branding Moments That Make A Big Impact

5 Seamingly Small Branding Moments That Make A Big Impact | Communication & PR | Scoop.it
Branding opportunities don't have to be big to have impact. Take advantage of these 5 moments to reinforce your brand promise.

Via Mike Milazzo, Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, November 7, 2013 1:00 AM

Small touchpoints, especially at this time of year, can make a huge difference in winning the post-sale advocacy we depend on (See David Edleman's new conversion funnel HBR post linked from my Atlantic BT post http://www.atlanticbt.com/blog/social-medias-magic-loops/ 

Scooped by Janine Lloyd
Scoop.it!

Ford's new #MustangInspires campaign hints at Instagram's advertising future, possible challenges

Ford's new #MustangInspires campaign hints at Instagram's advertising future, possible challenges | Communication & PR | Scoop.it
It’s just two weeks since the first ad appeared on Instagram and the jury remains out on whether the platform will be effective as a marketing channel. Instagram – and before it Facebook (which is ...
more...
No comment yet.
Rescooped by Janine Lloyd from Public Relations & Social Media Insight
Scoop.it!

Readers don't draw a line between self-publishers and trad publishers

Readers don't draw a line between self-publishers and trad publishers | Communication & PR | Scoop.it

Consumers don't make a distinction between traditional publishers and self-publishers when buying ebooks, according to a wide-ranging new study.

 

The Book Industry Study Group’s latest report, Consumer Attitudes Towards Ebook Reading, also shows that readers prefer ebooks over print books in 10 out of 14 subject areas, including all fiction genres.

 

Ebooks have a big lead over print in all areas of fiction, covering romance/erotic, mystery/thriller, general, religious, young adult, science fiction/fantasy and literary.

 

The ebook lead is narrower in non-fiction for business/finance and history/politics/social sciences and print takes over for how-to guides/manuals and travel while comics/graphic novels and cookbooks are preferred in print by a long way....


Via Jeff Domansky
more...
Annika McGinley's curator insight, November 20, 2013 5:14 PM

This doesn't surprise me at all - without the tangible branding that screams out from the cover, ebooks level the playing field.

 

Tom Evans's curator insight, November 22, 2013 9:54 AM

Music to the ears of an author

Ica Iova's curator insight, November 24, 2013 2:52 PM

Opinions

Rescooped by Janine Lloyd from Public Relations & Social Media Insight
Scoop.it!

Three inspiring B2B marketing case studies

Three inspiring B2B marketing case studies | Communication & PR | Scoop.it

We get lots of requests for examples of good B2B marketing, so here's a trio for you.For this post, I've been taking a look back at our shortlisted B2B entries from The Digitals awards, which were handed out last month.


Via Jeff Domansky
more...
Jeff Domansky's curator insight, November 19, 2013 8:57 AM

Great UK content marketing results and lessons from law firm Berwin, Leighton & Paisner, Financial Times and Sage.

Rescooped by Janine Lloyd from Public Relations & Social Media Insight
Scoop.it!

9 Qualities of Good Writing

9 Qualities of Good Writing | Communication & PR | Scoop.it

There are two kinds of people: Those who think they can write, and those who think they can’t. And, very often, both are wrong. The truth is, most of us fall somewhere in the middle. We are all capable of producing good writing....

 

Words matter. Your words (what you say) and style (how you say it) are your most cherished (and undervalued) assets.

 

Yet, so often, they are overlooked. Think of this way: If a visitor came to your website without its branding in place (logo, tagline, and so on), would he or she recognize it as yours? Are you telling your story there from your unique perspective, with a voice and style that’s clearly all you?

 

Here, in no particular order, is what I’ve learned about the necessary qualities of good writing (or content, in our digital vernacular), based on my own 25 years’ working as a writer and editor… and even longer career as a reader....


Via Jeff Domansky
Janine Lloyd's insight:

Great writers are adaptable, shifting their style and tone to suite the audience, but always mindful of the story they are weaving! Great article.

more...
Sarah Yarborough's curator insight, March 6, 2014 6:01 PM

I really liked this article about writing. It was very reminicent of almost every article we've read so far, along with the various chapters in They Say, I Say. It talks about how good writers support what they are saying with plenty of data, which is something we all need to make sure of in our research essays. I also like how it says that good writing comes in the rewrite, similar to the idea behind the shitty first draft article. All of these ideas and "secrets" behind how to write successfully are ones we've discussed in class- it's just a matter of actually implementing them into our papers.

Forrest z. Tappan's curator insight, March 11, 2014 8:41 PM

I completely agree with Sarah. This article hold so many compilations to what we have been reading for class, especially in They Say, I say. I have been told many times and have grown accustomed to  believing that for every equation you add to a paper, you loss half of your readers. This is very evident if you look at the more popular articles and book. However it time I veer away from that mind set and start thinking like a research paper writer. This article has giving me some very good tips on how to rethink the way i write for this course. Specifically, Ann--the author-- make  a point that writing should be simple but not simplistic. Being more of a creative writer LOVE to confuse my readers with fancy words and alliteration and what have yous, but Ann stats that this is just not appropriate. I look forward to using what iv learned in my work.

Christopher Philbin's curator insight, August 3, 2014 9:38 PM

Just what makes good writing? These are some key points that will help the novice get on their way to becoming a better writer for sure.

Rescooped by Janine Lloyd from Public Relations & Social Media Insight
Scoop.it!

How TinyLetter Is Making Us Fall In Love With Email Again

How TinyLetter Is Making Us Fall In Love With Email Again | Communication & PR | Scoop.it

Thanks to TinyLetter and the demise of Google Reader we're all emailing like it's 1999...

 

...TinyLetter is to MailChimp what Tumblr is to WordPress: It's newsletters for dummies. "I think my mom could use TinyLetter," claims Kiefer Lee. Unlike MailChimp, which caters to businesses and offers all sorts of testing and analytics features, TinyLetter provides just the basics. Writing a message is just like writing an email in Gmail, meaning the process takes only as long as crafting the body text.

 

Getting people to subscribe to letters is just as easy. TinyLetter provides an embed code for those who want to put a box on their website. Or interested readers can head straight to a letter's TinyLetters landing page, which consists of a short description, a place to subscribe, and a link to previous messages, all against one big, bold, and beautiful image.

 

Oh, and unlike MailChimp, it's free. The service does have a limit on subscribers to a given newsletter, but the company works with very popular mailers on that....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, November 19, 2013 2:22 AM

Good look at a useful newsletter and email tool called TinyLetter. Worth exploring.

Jeff Domansky's curator insight, November 19, 2013 2:47 AM

A cool newsletter tool worth exploring.

Rescooped by Janine Lloyd from How to social media
Scoop.it!

How to Build an Online Community for Your Business | SEOmoz

How to Build an Online Community for Your Business | SEOmoz | Communication & PR | Scoop.it

Excerpted from article by SEOmoz:
" It's not that SEO is dead or that links are obsolete, or whatever all that crazy talk is that's been going around. It's that there's a way to integrate all the pieces into the big picture of building a better company by building an online community around it.

There are lots of benefits to building a community around your company, but if I had to choose a few, here are my top five:
1. It will help you weather Google’s algorithms;
2. It will add equity and value to your business;
3. It will help you have purpose;
4. It will help you stand out;
5. It will put the focus on goals, not tools.

Here is a super awesome infographic and the play-by-play breakdown of each step in the process.
Whether you’re building a community from scratch, or you’re working to grow an existing one, you can use this process to get your community rolling or optimize and leverage what you already have.

[Here are only main sections of article]:

[1] Define your business objectives.
So before you do that, think about this:
1) What makes your company unique?
2) Why do you care?
3) What do you want to build?
4) Who do you want to build it for?

[2] Elect your team.
Here’s a few tips for getting the right team in place so that you can start working toward achieving your goals:
1) Understand the roles;
2) Elect, don’t just assign;
3) Work together as one, big, happy family;

[3] Develop your strategy.
Think about strategy in three pieces: the what, the when, and the how.
1) The what: campaigns;
2) The when: execution calendar;
3) The how: ongoing efforts.

[4] Empower your team.
Do not skip this step.
I repeat. This step is important.
You can empower your team for success by addressing a few simple questions:
1) Why are we doing this?
2) How much work is involved?
3) When will we see results?

[5] Learn your industry.
One of your number one priorities in marketing your business online is providing the best possible customer experience. And you can’t do that if you’re not learning continuously.

[6] Create the value.
Ok, now we’re getting to the real good stuff. Value is what your community is built upon, whether that’s “tangible” stuff like blog posts, videos, resources, and tools; or an approach, perspective, or virtue that is the basis for common ground.  Value that focuses on your customer and their experience is what attracts people to your business, your brand, and your community.
Foundational content is the more static stuff on your website...
The challenge with foundational content is to listen to your customer. Observe their needs, the things in life that they struggle with, and then communicate how your products or services address those things.
Community building content is the stuff that’s more dynamic in nature and usually lives on your blog. It’s the content that is less about what you do and more about what you know.

[7] Share the value.
It works like this:
80% of the time, share other people’s great stuff. But don’t just retweet it or hit the share button and place it on your feed. Read it. Internalize it. And then curate it. Tell people why it’s good. This helps you learn and also keeps the focus where it belongs: on the value that you're providing for the reader.
20% of the time, share your own stuff, but make it remarkable. This is the community building stuff that we just talked about.

[8] Build and foster growth.
There are lots of things that you can do to foster and grow your community. Here’s just a few:
1) Get in there;
2) Embrace offline efforts;
3) Acknowledge and show appreciation.

[9] Measure and analyze (and communicate).
Everything you do will include testing, feedback, measurement, analysis, adjustments, rinsing, and repeating. And then, you’ve got to communicate this data to your team (and/or your client).  

Keep these final things in mind:
- This is about building a brand;
- Stay grounded in your goals;
- Don’t give up."

Read full, detailed and long article here:
http://www.seomoz.org/blog/how-to-build-an-online-community-for-your-business

 


Via Giuseppe Mauriello, John van den Brink, Zbynek Kysela ✔, David Simpson
more...
Ivon Prefontaine's curator insight, May 25, 2013 11:22 AM

This will be helpful as I move forward.

Nikhil Malhotra's curator insight, June 6, 2013 3:27 PM

enlightening tips

Josee Tom's curator insight, June 13, 2013 7:40 PM

Fabulous Article!

Rescooped by Janine Lloyd from Everything Marketing You Can Think Of
Scoop.it!

Grow Your Google Plus Circles - Lawyers Who Share Great Content | Attorney Rankings

Grow Your Google Plus Circles - Lawyers Who Share Great Content | Attorney Rankings | Communication & PR | Scoop.it

Via Jeffrey Lapin
more...
Jeffrey Lapin's curator insight, November 14, 2013 10:33 PM

Very good post by Chris Dreyer of Attorney Rankings about how to grow you Google Plus Circles. He uses actual people on Google Plus to demonstrate what and how they share information.

Rescooped by Janine Lloyd from Public Relations & Social Media Insight
Scoop.it!

10 facts that prove print is still in the game

10 facts that prove print is still in the game | Communication & PR | Scoop.it

When considering the future of print, remember that 80% of Canadians read newspaper content every week. The number of those who only access this content through digital formats is rising, of course. But one thing remains consistent: the belief that newspapers are a credible and comprehensive source of information.

 

Newspaper reading habits have changed in the past few years. No one would argue that point.

 

But it is often human nature to exaggerate the pace and degree of change. That, of course, is good if you need the push to re-invent yourself but less helpful if you are the one who has to manage the transition...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, November 14, 2013 3:41 AM

Anne Crassweller tries hard to show print is still "in the game". There are some substantial and surprising facts to consider but without profitability the future forfor journalism jobs and long form content looks grim.

Scooped by Janine Lloyd
Scoop.it!

The Power of Brands: a 67000% Return in One Day & 3 Tips to Make your Personal Brand the Next Apple

The Power of Brands: a 67000% Return in One Day & 3 Tips to Make your Personal Brand the Next Apple | Communication & PR | Scoop.it
I’m a child of Descartes. I grew up in a rational world where logical thinking was the best weapon against ignorance, the right way out of dogma, and I still think today that it’s a decent objective.
more...
No comment yet.
Rescooped by Janine Lloyd from Public Relations & Social Media Insight
Scoop.it!

How To Ace A TV Interview: Tips From An Emmy Nominated Producer

How To Ace A TV Interview: Tips From An Emmy Nominated Producer | Communication & PR | Scoop.it

When you see someone like Oprah or Anderson Cooper on television, it's easy to think that they're naturally talented speakers and interviewers. After all, the ease with which they interact with their guests, and share ideas on stage, is rare. But what if it's not all talent? What if the real secret to being that comfortable comes down to learning the right techniques and practicing them over and over?  


Emmy nominated TV producer Rachel Hanfling has worked with some of the biggest names in television. She has spent 20 years finding and nurturing guests, from survivors of domestic violence to power players like former Secretary of State Hillary Clinton, Julia Roberts, Vera Wang and Ryan Seacrest. And in that 20 years, she's learned that it's never just talent that makes you a great guest. There's a formula.


Via Jeff Domansky
Janine Lloyd's insight:

There really isn't any secret around giving great TV interviews - its all in the subject matter, preparation and delivery...these are some great tips from an expert...

 

 

more...
Jeff Domansky's curator insight, November 12, 2013 5:35 PM

What's the secret to acing a TV interview? TV producer Rachel Hanfling shares valuable TV tips.

Scooped by Janine Lloyd
Scoop.it!

5 Phrases You Should Never Use In An Email

5 Phrases You Should Never Use In An Email | Communication & PR | Scoop.it
If you want to sound like an intelligent person rather than a clich robot that is.
Janine Lloyd's insight:

Very very true...I admit to using one of these (shamefaced)....

more...
No comment yet.
Rescooped by Janine Lloyd from digital marketing strategy
Scoop.it!

How to Create Videos to Capture Your Audience

How to Create Videos to Capture Your Audience | Communication & PR | Scoop.it

When it comes to marketing strategy, videos are powerful. How powerful? On Facebook, for example, videos are shared 12 times more than non-video posts. And let’s not forget YouTube, the second largest search engine in the world (after Google, of course). The ability of videos to increase user engagement is unsurpassed.

 

According to YouTube’s statistics page, they get over 800 million unique visitors each month, users view more than 4 billion hours of video each month and upload 72 hours of video every minute. That’s a lot of potential for your video....


Via Jeff Domansky, malek
more...
Dennis Staples's curator insight, November 12, 2013 4:01 PM

Good insight on using YouTube effectively!

Marie-Ann Roberts's curator insight, November 16, 2013 5:33 AM

Youtube videos to promote Plumpton CMI Courses?