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Rescooped by Janine Lloyd from Public Relations & Social Media Insight
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3 Tools for Finding Influencers on Social Platforms | TopRank

3 Tools for Finding Influencers on Social Platforms | TopRank | Communication & PR | Scoop.it

Influencers are influential. They have a significant following on their social channels and are so knowledgeable about a topic that people not only like to consume their content, but share it. Engaging an influencer and being promoted by them is a great way for your brand to increase visibility, grow a following, and rank in search. Sounds simple right? It’s actually something many brands struggle with.

 

There are over 500 million registered Twitter accounts, 300 million active monthly Google+ users, and 1.26 billion Facebook users. Add to that the 150 million people that are active on Instagram in any given month, the 70 million on Pinterest, and the 238 million members on LinkedIn and it’s no wonder finding influencers is a bit like playing “Where’s Waldo?”

 

But it doesn’t have to be. There are dozens, if not hundreds, of tools out there that can help find influential people in your industry in an easy, cost-effective manner. The problem becomes how to choose from all of those tools. Don’t worry; we’ve made that easier too. Here are three tools we love for finding influencers on Twitter, Google+ and LinkedIn...


Via Jeff Domansky
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Jeff Domansky's curator insight, November 26, 2013 3:10 AM

Read about three tools that are designed to help you find influencers on Twitter, LinkedIn and Google+.

Ali Anani's curator insight, November 27, 2013 12:33 AM

We know that customers are influenced mostly by the opinion of other customers because of the trust factor. So, this post is timely.

Ennio Martignago's curator insight, November 28, 2013 3:35 AM

Risorse per individuare gli influenzatori nei Social Network

Rescooped by Janine Lloyd from Public relations in the digital age
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The Future of Marketing Has Little To Do With Marketing - Brian Solis

The Future of Marketing Has Little To Do With Marketing - Brian Solis | Communication & PR | Scoop.it

Via Bilen Mesfin Packwood
Janine Lloyd's insight:

Fabulous insights. Brian is so right  when he says "This is about putting the public back in public relations and social in social media and that has nothing to do with tools or technology we overly celebrate today."

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Rescooped by Janine Lloyd from Public Relations, Social Media, Marketing Strategy, Video PR, Media Training
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Content Curation for Lead Nurturing

Content Curation for Lead Nurturing | Communication & PR | Scoop.it
Why marketers can and should use content curation as an effective, easy way to nurture leads.

Via Guillaume Decugis, Bridge PR & Media Services
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Stephanie Trembath's curator insight, July 30, 2013 4:33 PM

Who says marketing directors aren't artists? 

Peg Corwin's curator insight, August 17, 2013 10:22 AM

Two examples show how sharing relevant content with clients in emails can nurture leads.

Thorsten Strauss's curator insight, September 3, 2013 4:39 AM

Content marketing is not only for lead generation but also nurturing. Article has good example. 

Rescooped by Janine Lloyd from Public relations in the digital age
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4 Ways Bloggers Differ From Reporters

4 Ways Bloggers Differ From Reporters | Communication & PR | Scoop.it
Remember that bloggers' influence is derived from their own ability and moxie, whereas journalists' influence is in large measure derived via the outlet they represent.

Via Bilen Mesfin Packwood
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10 Things You Should Not Ignore In Your Digital Marketing Strategy - Jeffbullas's Blog

10 Things You Should Not Ignore In Your Digital Marketing Strategy - Jeffbullas's Blog | Communication & PR | Scoop.it

Via Bilen Mesfin Packwood
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Rescooped by Janine Lloyd from Public relations in the digital age
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Stop Complaining about Your PR Firm. Here’s How the Media Works — on startups — Medium

Stop Complaining about Your PR Firm. Here’s How the Media Works — on startups — Medium | Communication & PR | Scoop.it
“Journalists are biased.” “Our PR firm just doesn’t ‘get’ our message.”

Via Bilen Mesfin Packwood
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Rescooped by Janine Lloyd from 21st Century Public Relations
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Why Your Marketing Isn't Producing an ROI - Forbes

Why Your Marketing Isn't Producing an ROI - Forbes | Communication & PR | Scoop.it
Why Your Marketing Isn't Producing an ROI
Forbes
What do CMOs and CEOs from Kansas to Kuala Lumpur have in common? They all want to discuss marketing ROI. What does it look like? How do we measure it?

Via heidi groshelle
Janine Lloyd's insight:

worth the read!

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21 Interviews And Case Studies About Content Marketing Success

21 Interviews And Case Studies About Content Marketing Success | Communication & PR | Scoop.it

... We all pretty much start with an unknown webpage. We all start without any likes, followers, subscribers or readers. Even the content marketing thought-leaders we admire today started at that point. What’s great is that everyone is capable of having content marketing success.

 

I thought it would be worthwhile pulling together some interviews and case studies featuring the content marketing success stories from a variety of different individuals and tiny businesses through to large enterprises —all of which started at the same place you did. I have also show cased a number from Australia given our local presence. Hopefully they can fuel your content marketing motivation!...


Via Jeff Domansky
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Jeff Domansky's curator insight, November 23, 2013 2:48 AM

Wondering what businesses are having content marketing success? Here are 21 examples.

Angela Heath's curator insight, November 23, 2013 6:47 PM

Great artilce filled with excellent tips and strategies.

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Public Relations Is More Than Media Coverage

Public Relations Is More Than Media Coverage | Communication & PR | Scoop.it
The following is a guest post by Jennifer Hall, HallCASTER Business Communications You've launched your company, perfected the product (nearly), grown sales, and perhaps have even brought in some f...
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Employment Trend for 2014: Miserable Millennials

Employment Trend for 2014: Miserable Millennials | Communication & PR | Scoop.it
Unemployed and living with their parents, Millennials can't get no satisfaction.
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Meaning 2013: A business rebellion

Meaning 2013: A business rebellion | Communication & PR | Scoop.it
Finding meaning in what your organization does is at the heart of smart Internal Communication.
Janine Lloyd's insight:

Meaning  can transform your business. Its a matter of how you communicate this meaning and get buy-in. 

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Brit Hume: JFK 'Subject of the Most Successful Public Relations Campaign in Political History' | NewsBusters

Brit Hume: JFK 'Subject of the Most Successful Public Relations Campaign in Political History' | NewsBusters | Communication & PR | Scoop.it
As media predictably gush and fawn over John F. Kennedy on the 50th anniversary of his assassination, it seems a metaphysical certitude precious few will take an honest look at his actual accomplishments as president.
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How to sell PR to the board

How to sell PR to the board | Communication & PR | Scoop.it

While many of us know the true value Public Relations provides to businesses and brands, the role and value of PR is often misunderstood and miscommunicated. On top of this the way the industry has been measuring and proving its value has not done our industry much justice. It’s not enough to know that PR works, we have to prove its impact on the business. With the digital age it is much easier to track and prove campaigns through metrics such as hits, fans or followers, but even here the board wants to know what it is doing for the business. 

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What Do CMOs Want? On Big Data, Better Focus And Moments Of Truth

What Do CMOs Want? On Big Data, Better Focus And Moments Of Truth | Communication & PR | Scoop.it

In my previous post, I wrote about the Poogle, the new breed of marketer, combining P&G’s and Google marketing skills. It’s easy to pinpoint the moment the Poogle was born. It was 2 years ago, when Google published “Wining the Zero Moment of Truth (ZMOT),” its take on how buyers make purchasing decisions today.P&G’s “First Moment of Truth” (FMOT) defined the crucial moment when the consumer chooses one brand over the other, a focal point for traditional marketing (in addition to the second moment of truth, the consumer’s experience with the product).


Today, however, online conversations, social network-based recommendations, the immediacy of the mobile experience, the digital archiving of the word of mouth, all contribute to a new buying behavior. Google argued that as consumers are bombarded with information about products from these and other new sources (most not directly controlled by the marketer), marketing must pay attention to ZMOT, a new critical moment that happens much before FMOT. First impressions count and could happen when they are not at all related to a specific buying decision....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 26, 2013 4:36 AM

Thoughtful post on the future of marketing.

Rescooped by Janine Lloyd from Public relations in the digital age
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Coca-Cola digital chief: 'Kill the press release'

Coca-Cola digital chief: 'Kill the press release' | Communication & PR | Scoop.it
By 2015, the press release will be a thing of the past at Coke, thanks to its new brand journalism website, which replaced its home page.

Via Bilen Mesfin Packwood
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Rescooped by Janine Lloyd from Public Relations, Social Media, Marketing Strategy, Video PR, Media Training
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Five Lessons in How NOT to Handle a PR Crisis: a Microsoft Case Study - Business 2 Community

Five Lessons in How NOT to Handle a PR Crisis: a Microsoft Case Study - Business 2 Community | Communication & PR | Scoop.it
RT @CateF: RT @B2Community: Five Lessons in How NOT to Handle a PR Crisis: a Microsoft Case Study http://t.co/nv8MGelIq0

Via Bridge PR & Media Services
Janine Lloyd's insight:

If you haven't read this case study article yet, it is a great examples of what companies do wrong in a crises situation:

Come out shrugging

Lose the conversationRetreat into silenceGet hurt by the competitionU-turn
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Bridge PR & Media Services's curator insight, August 22, 2013 10:34 AM

In a PR crisis, you should never retreat into a silence.  At the very least acknowledge there is a potential problem to your audiences. 

Juliana M.'s curator insight, August 31, 2013 1:58 PM

PR crisis example - what NOT to do!

Deanna Moore's curator insight, September 13, 2013 9:04 PM

I think that the PR reps should have seen this coming. Given the previous launches from past expo's, the creaters have always had interesting ideas that made consumers extremely excited about the release of the product. When the X Box launched and the consumers didnt seem to interested about the product, the PR representitves should have come up with a solution to ensure that the issues were addressed. After they addressed the concerns of the target markets they should have found a way to fix the problems before the release date of the product. If the issue wasnt ignored for long periods of time the consumers wouldnt have lost faith in the creaters of the x box.  The main point is that if youre releasing a product to anyone, you should make sure that you have your PR reps availible to deal with crisis managment and not ignore the problems at hand.

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10 Tips for how PR pros should be using social media | Cision

10 Tips for how PR pros should be using social media | Cision | Communication & PR | Scoop.it
Tips from journalists at Columbia University, The New York Times, USA Today and more!

Via Bilen Mesfin Packwood
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Bilen Mesfin Packwood's curator insight, November 4, 2013 3:23 PM

"Every PR person should be a 'tradigital' PR person, meaning you understand all the values of traditional PR, but you know how to interact, connect and share."

Carly Ethier's curator insight, November 7, 2013 11:52 PM

Great tip for pr pros who are just getting into social media. I feel that social media will play a huge role in furture pr

Rescooped by Janine Lloyd from Public relations in the digital age
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Seth's Blog: Evoking online trust

Seth's Blog: Evoking online trust | Communication & PR | Scoop.it
Interactions rarely happen with people we don't trust. How is it that someone sees your website or your social media presence or your email and decides to interact? The decision to interact happens before someone actually listens to what you...

Via Bilen Mesfin Packwood
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Rescooped by Janine Lloyd from 21st Century Public Relations
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4 Ways to Replace Christmas Cards With Social Media - Mashable

4 Ways to Replace Christmas Cards With Social Media - Mashable | Communication & PR | Scoop.it
4 Ways to Replace Christmas Cards With Social Media
Mashable
If you can't find the time to stuff envelopes, or you just want to go with a techie twist this holiday season, social media can help you spruce up this year's Season's Greetings.

Via heidi groshelle
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10 Social Media Marketing Ideas From Big Brands

10 Social Media Marketing Ideas From Big Brands | Communication & PR | Scoop.it

There is an under appreciated difference between a story and an idea.A story is captivating and memorable. It entertains and often stays with you for longer than you thought it would. An idea, in contrast, is a spark. It happens in a moment and then it’s gone. And if you missed it or if you never acted on it … then you lose it.

 

Recently I’ve been to several storytelling events. One gathered together a dozen innovators to share their stories on human behavior. Another curated every form of storytelling you could imagine – from stop motion Vine video creators to street opera singers. Each offered an amazing collection of stories that entertained and inspired. And I remember those stories....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 22, 2013 3:52 AM

Rohit Bhargava shares a storytelling reminder as well as 10 valuable social media tips.

Neusa's curator insight, November 22, 2013 4:01 AM

Muito interessante! Aprender com quem tem sucesso...

Ali Anani's curator insight, November 23, 2013 3:31 AM

Why storytelling is so important and is more impacting than simply reporting ideas

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Will anyone give a Damn?

Will anyone give a Damn? | Communication & PR | Scoop.it
There is a lot of banter these days about forming and maintaining meaningful relationships between brands and consumers.  Relationships and brand perception is so hot right now in the marketing world – and also a big reason why the PR industry is the golden goose, because it is what we do best.  
Janine Lloyd's insight:
5 foolproof engagement techniques that work every time
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Rescooped by Janine Lloyd from Modern Marketer
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10 Steps to Rebrand Your Business with Social Media

10 Steps to Rebrand Your Business with Social Media | Communication & PR | Scoop.it
Step 1 to rebrand your business with social media. Audit your online presence: List your social media accounts & online profiles for updating.

Via The Fish Firm
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Oluwasemilogo Akinmuyiwa's curator insight, November 21, 2013 6:21 PM

Find Out How Ordinary People Just Like You Become Wildly Successful In Business!
Brand Yourself Successful
http://www.smartebookshop.com/estore/bryo/

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Landor Associates predicts top 10 brand trends for 2014 - The Sacramento Bee

Landor Associates predicts top 10 brand trends for 2014 - The Sacramento Bee | Communication & PR | Scoop.it

/PRNewswire/ -- In with the old and out with the new—the top brand trends of 2014 may surprise you.  Social media becomes old school and the commitment to second life packaging intensifies.  These are just some of the coming year's...

Janine Lloyd's insight:

My top insights for SA brands

-  Luxury brands are back 

- Social media a necessity for customer service & marketing

- Intensified focus on values, beliefs, and corporate social responsibility

 
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How Top Brands Manage And Measure Social Media Success? [STUDY] - Dazeinfo

How Top Brands Manage And Measure Social Media Success? [STUDY] - Dazeinfo | Communication & PR | Scoop.it
Dazeinfo
How Top Brands Manage And Measure Social Media Success?
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Ford's new #MustangInspires campaign hints at Instagram's advertising future, possible challenges

Ford's new #MustangInspires campaign hints at Instagram's advertising future, possible challenges | Communication & PR | Scoop.it
It’s just two weeks since the first ad appeared on Instagram and the jury remains out on whether the platform will be effective as a marketing channel. Instagram – and before it Facebook (which is ...
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