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Twitter Guide for New Businesses [infographic]

Twitter Guide for New Businesses [infographic] | Communication & PR | Scoop.it
This handy infographic from the team at renderpositive is intended to help small businesses to understand how to use Twitter better, and how can it help your business connect with potential customers, amplify your brand message, and ultimately grow.

Via Lauren Moss, Paul O'Donnell
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Kwang Hyun's curator insight, December 11, 2013 1:46 AM

How can new businesses use twitter as their advertising tool. This is another positive step for our future advertising.

Kwang Hyun's curator insight, December 12, 2013 10:44 PM

This is a very good infographic about how the new business can use the twitter as their important tool. This shows the future of business will be run with a social media tool such as Twitter.

Stéphane Hardel's curator insight, December 15, 2013 6:08 AM

Comment bien gazouiller

Rescooped by Janine Lloyd from Public Relations & Social Marketing Insight
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The Hidden Treasures of 26 Famous Marketing Blogs | BloggerJet

The Hidden Treasures of 26 Famous Marketing Blogs | BloggerJet | Communication & PR | Scoop.it

... We’ve created a list containing the best parts of the top marketing blogs around. It covers topics like blogging, affiliate marketing, copywriting, conversion rate optimization, social media, and psychology. The purpose behind these topics is to help make you money online, maybe even double your profits if you’re already knee-deep in the marketing world.

 

So we pulled the most valuable things from these blogs and condensed them into a single post. You can easily download their eBooks, read their best posts, take their email courses… all from this one article. This way you’ll learn 80% of what they have to offer with only 20% of the time invested....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 7, 2013 12:24 PM

Here's a valuable time saving resource for marketing, content marketing and PR pros.

Rescooped by Janine Lloyd from Public Relations & Social Marketing Insight
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Emotional and Logical Connections in the Purchase Decision Process

Emotional and Logical Connections in the Purchase Decision Process | Communication & PR | Scoop.it

Understanding the emotional and logical connections in the purchase decision process is becoming a science more than an art.

 

Most consumers make purchase decisions based on an emotion, which can manifest through peer pressure, personal relationships, advertising, location, economic conditions, etc. People are driven by their hearts first and foremost. Gut instinct, physical attraction, fear, love, etc…these are powerful motivators for consumers.

 

Typically, whatever emotion leads to the desire to purchase a product – or the selection of one product over another – creates a void in the mind of the buyer post purchase. Did I make the right choice? Should I have chosen the other product? Will I regret this in six months? All are common questions that move to the front of the consumer’s mind. Of course, the larger the purchase the more evident and powerful this void is.

 

To fill in this void, consumers will seek some form of logical justification to qualify the purchase decision. They will fabricate it or crowdsource it through peers, whatever it takes to put their minds at ease and kill the uncertainty that’s instinctually present after the purchase. Sales and marketing teams must be cognizant of the factors that create emotional connections with prospects and buyers, and create the content or outreach that satisfies each....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 8, 2013 10:19 AM

Sam Fiorella says it's time to get emotional when it comes to content marketing as well.

Scott Davidson (sdavidsonuk@gmail.com)'s curator insight, December 9, 2013 8:25 AM

The tide of content relating to emotion and our purchase decisions just keeps getting bigger ... and rightly so too

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5 Ways to Develop a Unique Selling Proposition

5 Ways to Develop a Unique Selling Proposition | Communication & PR | Scoop.it

A unique selling proposition, which defines your company’s unique position in the marketplace, is an often overlooked but very important element of creating a business that customers love. Learn 5 ways to stand out from the sea of competition.


Via Kamal Bennani, heidi groshelle
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Martine Coutu's curator insight, December 3, 2013 1:33 PM

Vous êtes unique? Démontrez le dans votre offre.

Rescooped by Janine Lloyd from Strange days indeed...
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10 Worst Publicity Disasters

10 Worst Publicity Disasters | Communication & PR | Scoop.it
A PR stunt or advertisement is supposed to raise awareness in a good way, but these lame-brained ideas epically backfired.

Via F. Thunus
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Rescooped by Janine Lloyd from Lead Generation and Appointment Setting tips
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Signs that Social Media Marketing may not be your cup of tea

Signs that Social Media Marketing may not be your cup of tea | Communication & PR | Scoop.it
Not every business is a social animal . Social media may have proven to be one of the most powerful marketing platforms in the modern world, but it’s still not an absolute channel; it may not work...

Via Judy caroll, Christine Steffensen
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Judy caroll's curator insight, October 21, 2013 1:00 AM

Is your business ready to face the social media universe?
How sure are your that social media could bring more success to your business in the long run?
Does your ROI will start to grow or it can pull you down?
Think about it ? It's not a joke to laugh on but pays to think and secure your business first before going social.

Rescooped by Janine Lloyd from Creative_me
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Awesome Vintage Coca-Cola Advertisement Posters

Awesome Vintage Coca-Cola Advertisement Posters | Communication & PR | Scoop.it
Ar collection of Old Coca cola ads and posters.
Ar collection of Old Coca cola ads and posters.

Via Alessandro Rea
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Japanese companies now advertising on womens' thighs

Japanese companies now advertising on womens' thighs | Communication & PR | Scoop.it
Like many things imagined in Japan, a new advertising space has been created, with Japanese women registering to get paid to put ads on their thighs.

Via Alessandro Rea
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The 7 Key Elements to Creating Successful Infographics - Jeffbullas's Blog

The 7 Key Elements to Creating Successful Infographics - Jeffbullas's Blog | Communication & PR | Scoop.it

Infographics creation and sharing has exploded. Short attention spans require optimal visual communication. Here are the 7 keys to successful infographics...

 

The change extends not just to the words and platforms but the visual communication. We are rapidly moving to a visual web that communicates with 6 second videos captured on mobiles using social visual platforms like “Vine”. We have fast growing social networks that destroy the communication (photos or videos with a text) after the receiver has read or viewed the message. That ephemeral and temporary service is provided by the exploding social network, SnapChat (which has just turned down a $3 billion cash buyout from Facebook).

 

We all know the importance of images and photos to drive sharing on Facebook. Twitter has just added images to the stream and research show that it increases engagement. That is why infographics creation and sharing has exploded in the last couple of years. Short attention spans require optimizing communication that tells a story in a glance....


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Jeff Domansky's curator insight, November 29, 2013 11:44 AM

Actionable intographics tips from Jeff Bullas will lead to stronger content marketing.

Rescooped by Janine Lloyd from Public Relations & Social Marketing Insight
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28 (of the) Best SEO Guides, Resources and Infographics of 2013 | B2B Marketing Blog | Webbiquity

28 (of the) Best SEO Guides, Resources and Infographics of 2013 | B2B Marketing Blog | Webbiquity | Communication & PR | Scoop.it

Panda, Penguin, Phantom, Hummingbird. Disappearing keyword data. Personal / universal / local / mobile search. These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace.

 

Given all of this change, what are the best practices for SEO as we head into 2014? Which SEO strategies, tactics, and ranking factors still apply? How have SEO techniques changed in the post-Penguin world? How do you recover rankings if your site is hit by a penalty?Find the answers to these questions and more here in more than two dozen of the best SEO guides of 2013 so far....


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Jeff Domansky's curator insight, November 30, 2013 10:01 AM

The always-awesome @TomPick shares invaluable SEO resources.

Roger L. Gill's curator insight, December 1, 2013 2:32 PM

Great Resource and Timely.

Roger L. Gill's curator insight, December 1, 2013 2:33 PM

Great Resource and Timely.

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The Future of Marketing: 4 Things You Need to Know

The Future of Marketing: 4 Things You Need to Know | Communication & PR | Scoop.it

Technology is utterly changing the way that companies spend money on marketing....I recently posted the 15 Greatest Marketing Innovations of All Time, so this is probably a good time for me to write about where marketing is headed. The four trends below are based on an unpublished chapter of "The End of Sales as We Know It," which I coauthored with Howard Stevens....


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Jeff Domansky's curator insight, December 1, 2013 10:39 AM

Geoffrey James suggests where marketing is headed.

Rachel Wild's curator insight, December 1, 2013 4:00 PM

Excellent Read....

Rescooped by Janine Lloyd from The MarTech Digest
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3 Content Creation Tips to Win the Battle for Attention - CMI | #TheMarketingAutomationAlert

3 Content Creation Tips to Win the Battle for Attention - CMI | #TheMarketingAutomationAlert | Communication & PR | Scoop.it

Basic/ Digest...

 

Here are three things you can do in your content creation efforts to get consumers to pay more attention to your brand.

 

Tip 1: Headlines

If you want to win the battle for attention, headline writing is a skill that you need to master. In the last three years content marketers have seen a radical change in the way we write headlines. Once sensational and provocative headlines were the purview of direct response advertisers and tabloids, but today they’ve gone mainstream. And for good reason — they work. If you want to rise above the clutter, your headline has to smack me in the forehead and get me to think, “I have to read this!”

 

Tip 2: Images

Your image selection is critical for both capturing attention and creating sentiment. The attention factor here is obvious: If you want people to read your headline, line it up next to the most interesting image or photo that you possibly can. Hint: If it looks like stock photography, it’s not going to win you any attention.

 

Tip 3: Optimize

Headline writing used to be mainly an art. Today, it is still partially art, but mainly it’s a science. To understand what content is working, you have to measure its impact, and optimize on an ongoing basis. I’ve written some headlines that I was in love with, but clearly no one else was. And, thanks to good analytics, I was able to find that out quickly and adjust accordingly.

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


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marketingIO's curator insight, November 25, 2013 7:21 PM

I've collected more than a few articles on the art of Headlines.

If you want to learn more, go here, click on Filter, and search the tag Headlines.

Rescooped by Janine Lloyd from The MarTech Digest
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CEOs Don’t Trust Marketing – What’s The Solution? - KISSmetrics | #TheMarketingAutomationAlert

CEOs Don’t Trust Marketing – What’s The Solution? - KISSmetrics | #TheMarketingAutomationAlert | Communication & PR | Scoop.it

Intermediate/ Summarized...

 

Seven keys to success in 2014:

1. Create a plan that integrates digital marketing

2. Develop a consistent and relevant brand story

3. Create value: design marketing that serves someone

4. Plan to innovate and re-imagine

5. Set manageable objectives and KPIs

6. Set and maintain a strategy (the most important step!)

7. Optimise, optimize, optimize…

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


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oconnorandkelly's curator insight, November 27, 2013 12:46 PM

#smarterbiz

Kevin Rockwell's curator insight, November 27, 2013 5:45 PM

nice infographic for you to use.

Jussara NUNES's curator insight, November 30, 2013 7:15 AM

Metrics, plan, create for digital marketing

Rescooped by Janine Lloyd from Public Relations & Social Marketing Insight
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New Google Trends Topic Reports Designed To Deliver More Accurate Results

New Google Trends Topic Reports Designed To Deliver More Accurate Results | Communication & PR | Scoop.it

Google says it has updated its Trends Reports so that different search terms meaning the same thing will be measured accordingly:

 

So, when you measure interest in “Gwyneth Paltrow (actress)” our algorithms count many other searches that mean the same thing “Gweneth Paltrow,” “Gwen Paltro,” etc. As our systems improve, we may even count searches like “Lead actress in Iron Man.”

 

As a beta feature, Google claims the new Trends Reports include data for 700,000 unique topics, with the ability to measure the search interest data worldwide or in Brazil, France, Germany, India, Italy, UK and the US, with more topics and regions to come...


Via Jeff Domansky
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Jeff Domansky's curator insight, December 5, 2013 2:34 AM

Mr Happy search will be happy.

Rescooped by Janine Lloyd from Public Relations & Social Marketing Insight
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Coca-Cola's storytelling: three lessons on content marketing and creativity

Coca-Cola's storytelling: three lessons on content marketing and creativity | Communication & PR | Scoop.it

Last year, Coca-Cola launched the Journey website as its own media outlet, using an editorial, image-heavy format.

 

Fuelled by the brand's Content 2020 plan, the redesign was described as 'the most ambitious rethink of Coca-Cola’s web properties' since it launched the first website in 1995.

 

The company has gone from being declared 'creatively bankrupt' by a chief exec in 2004 to being named Creative Marketer of the Year at Cannes in 2013.

 

But the brand hasn't stopped there. One of its goals is to 'kill the press release', reducing the number of press releases by half by the end of this year and wanting them gone entirely by 2015.Another recent development is the launch of its own blogger contributor network, similar to LinkedIn's Influencer programme, but focusing on new talent instead of 'big names', called 'The Opener'....


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Jeff Domansky's curator insight, December 8, 2013 2:41 AM

Coca-cola's content marketing strategy takes hold and shows several important lessons.

Rescooped by Janine Lloyd from Public Relations & Social Marketing Insight
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More men chat in girls' 'dialect'

More men chat in girls' 'dialect' | Communication & PR | Scoop.it

More young men in California rise in pitch at the end of their sentences when talking, new research shows.

 

This process is known as "uptalk" or "valleygirl speak" and has in the past been associated with young females, typically from California or Australia.

 

But now a team says that this way of speaking is becoming more frequent among men. The findings were presented at the Meeting of the Acoustical Society of America in California.


Via Jeff Domansky
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Rescooped by Janine Lloyd from Public Relations & Social Marketing Insight
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14 Brand And Marketing Trends For 2014

14 Brand And Marketing Trends For 2014 | Communication & PR | Scoop.it

It was management consultant, Peter Drucker, who advised the best way to predict the future was to create it. Creating new things being difficult, the next best way is to have access to validated and prediCctive loyalty and emotional engagement metrics to help point the way.

 

Happily, we do. And after examining over 100,000 consumer assessments, we’ve identified 14 critical trends to help marketers create their own, successful futures next year..


Via Jeff Domansky
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Jeff Domansky's curator insight, December 5, 2013 3:08 AM

14 trends to look out for in brand and marketing in 2014.

Rescooped by Janine Lloyd from Inbound marketing, social and SEO
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The Rise of Slideshare, a Powerful B2B Lead Generation Tool

The Rise of Slideshare, a Powerful B2B Lead Generation Tool | Communication & PR | Scoop.it

Via James A Smith MCIM
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Rescooped by Janine Lloyd from Miscellaneous Topics
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NASA & Google Plan To Grow Plants On The Moon By 2015!

NASA & Google Plan To Grow Plants On The Moon By 2015! | Communication & PR | Scoop.it

Via David Simpson
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Rescooped by Janine Lloyd from What's new in Visual Communication?
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Hop, Skip, And Jump Across The Street With New Artist-Designed Crosswalks

Hop, Skip, And Jump Across The Street With New Artist-Designed Crosswalks | Communication & PR | Scoop.it
Clever graphics brighten up the streets of Baltimore. Why walk across the street when you could hopscotch?

Via ECAL Library
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Did Amazon just pull off the best PR stunt ever? - CNBC.com

Did Amazon just pull off the best PR stunt ever? - CNBC.com | Communication & PR | Scoop.it
Bloomberg
Did Amazon just pull off the best PR stunt ever?
CNBC.com
Amazon.com CEO Jeff Bezos called it an Octocopter, but was it also a great PR stunt …perhaps even one of the best ever?

Via rosiemedia
Janine Lloyd's insight:

Great example of superb PR!

 

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rosiemedia's curator insight, December 3, 2013 1:01 AM

Just loved this! What a way to time a new story.  I think they newsjacked Cyber Monday!

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Social Media’s Cold, Hard Reality: It Still Doesn’t Drive E-Commerce Sales, IBM Says

Social Media’s Cold, Hard Reality: It Still Doesn’t Drive E-Commerce Sales, IBM Says | Communication & PR | Scoop.it

Last year, IBM poured some cold water on social advertising when it said social sites like Twitter and Facebook had almost no impact on online Black Friday sales.

 

This year, things aren’t much better.In tracking traffic and sales at about 800 e-commerce sites, IBM says it found that only about one percent of visits to e-commerce sites this week come from social networks, according to Jay Henderson, strategy director for IBM. And, once again, just a fraction of one percent of overall orders are made by people coming to the e-commerce site directly from a social network, he said.

 

“I don’t think the implication is that social isn’t important,” Henderson said earlier this week. “But so far it hasn’t proven effective to driving traffic to the site or directly causing people to convert.”...


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Jeff Domansky's curator insight, November 30, 2013 9:04 AM

Conundrum? Another year, another report on the ineffectiveness of social media advertising. Maybe pass-through cracks are not the best measurement?

Rescooped by Janine Lloyd from Public Relations & Social Marketing Insight
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10 Tactics to Keep Your Content Fresh

10 Tactics to Keep Your Content Fresh | Communication & PR | Scoop.it

While there really is no substitute for developing an overarching strategy to underpin content and give your activity the right focus, these tactical tips may come in handy if you’re suffering from the dreaded Writer’s Block or on a deadline and need to develop some exciting new streams of content. I’ve previously written about how and why you must take a data driven approach to content, so here’s some very practical ideas to give your content some fresh impetus:...


Via Jeff Domansky
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Jeff Domansky's curator insight, December 1, 2013 9:52 AM

Ben Cotton shares 10 practical tactics to help keep your content fresh and engaging.

Rescooped by Janine Lloyd from Public Relations & Social Marketing Insight
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5 tips for reporters entering the digital journalism world | Journalism.co.uk

5 tips for reporters entering the digital journalism world | Journalism.co.uk | Communication & PR | Scoop.it

Sharing quality content with their audience, engaging with readers below the line and building their brand, these are just some of the tips for new journalists shared at a journalism event today.

 

Speaking at the NCTJ's Journalism Skills Conference at Bournemouth University, a panel were asked to give advice to journalists, particularly those entering the field.

 

The panel featured Peter Bale, vice president and general manager of CNN International Digital; Pete Clifton, executive producer for MSN UK; and Liisa Rohumaa, a journalism lecturer at Bournemouth University...


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Jeff Domansky's curator insight, November 28, 2013 3:33 AM

Superb advice for journalists in the future digital world and advice any marketing, PR or content professional should heed.

Neusa's curator insight, November 28, 2013 5:21 AM

Acompanhar a mundança!

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[Infographic] Hot or Not: The Best Methods for Finding New B2B Customers in 2014 - Placester | #TheMarketingAutomationAlert

[Infographic] Hot or Not: The Best Methods for Finding New B2B Customers in 2014 - Placester | #TheMarketingAutomationAlert | Communication & PR | Scoop.it

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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marketingIO's curator insight, November 26, 2013 4:08 PM

It is, and always will be, a mix. Social supports other tactics, as other tactics support other tactics. It's a mix. Social is a means to distribute and drive traffic where interest is captured.

acquisa's curator insight, November 27, 2013 7:18 AM

Leads, Leads, Leads: Das Mantra im B2B-Vertrieb