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Rescooped by Janine Lloyd from Public Relations & Social Marketing Insight
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Study: Putting Celebs In Ads Is Ineffective, But Everyone Loves Ellen DeGeneres

Study: Putting Celebs In Ads Is Ineffective, But Everyone Loves Ellen DeGeneres | Communication & PR | Scoop.it

Attaching a star to your brand is something that advertisers have done since the first rock retailer made a cave drawing of Thutronk the Hunter carrying one of his store’s special stones. And yet, science says that people just don’t care, and that it may have a negative impact on your brand.

 

New research from the folks at ad analytics service Ace Metrix, who released a similar study in 2011, claims to confirm that celebrified ads do not generally perform as well as ads with unknown actors who hope to someday be celebrities...

 

The results found that ads without celebrities continue to outscore star-studded ads in all seven facets of the Ace scoring system. It’s not a huge difference, with the overall average score for celeb ads virtually the same as regular non-celeb spots. But Ace says this underscores just how little a difference having a celebrity in your ad makes....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 30, 2014 1:29 AM

Research said celebrities in ads just don't do it for consumers. And they may even hurt your brand. So why do advertisers keep doing it?

Sabrina Shafi's curator insight, January 30, 2014 5:33 AM

Interesting...

Rescooped by Janine Lloyd from Public Relations & Social Marketing Insight
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I Am Not A Gay Lesbian Crook | Media Training Tip | Mr. Media Training

I Am Not A Gay Lesbian Crook | Media Training Tip | Mr. Media Training | Communication & PR | Scoop.it

I’ve written before about the dangers of uttering “quotes of denial,” in which the word “not” is placed immediately before a negative noun or adjective. The problem is that the defensive-sounding negative word or phrase tends to linger longer in the public memory than the word “not.”

 

So when Chris Christie uttered the phrase “I am not a bully” during his marathon press conference on Thursday, I knew it would be used against him. Sure enough, here’s the cover from this weekend’s USA Today Weekend...


Via Jeff Domansky
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Jeff Domansky's curator insight, January 12, 2014 9:35 AM

Brad Phillips offers valuable tips on avoiding the language of denial in a crisis and in media interviews.

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15 signs you're a word nerd | Ragan.com

15 signs you're a word nerd | Ragan.com | Communication & PR | Scoop.it
In observance of National Word Nerd Day, we offer an array of symptoms that indicate your affinity for correct grammar, usage, syntax, punctuation, and spelling run deeper than that of others.

Via Jeff Domansky
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Jeff Domansky's curator insight, January 9, 2014 1:29 PM

Celebrating National Word Nerd Day! Who knew?

Lori Wilk's curator insight, January 9, 2014 6:36 PM

Takeaway from this article: I didn't know there was a National Word Nerd Day" or how to properly celebrate it.

Freepass's curator insight, January 10, 2014 5:05 AM

¿Nadie qiere jugar a apalabrados contigo? ¿Buscas palabras extrañas en el diccionrio por diversón? Puede que seas un "word nerd"

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A Look Back: 10 of this Year’s Smartest Quotes from Social Thinkers

A Look Back: 10 of this Year’s Smartest Quotes from Social Thinkers | Communication & PR | Scoop.it

Over the past year, we’ve talked with a lot of brilliant social thinkers – from our customers to industry experts to community managers across the world. We’re consistently impressed and enriched by their expertise. So today, we took a look back and brought together 10 brilliant insights that social thinkers shared with us via our blog, webinars and whitepapers this year.Soak it all in, and go make 2014 your best year yet...


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Jeff Domansky's curator insight, December 20, 2013 3:30 AM

More recommended reading for social marketing pros.

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Infographic: How journalists use social media

Infographic: How journalists use social media | Communication & PR | Scoop.it

Only 25 percent of journalists like to be contacted via social media, but 81 percent use it to find sources. Here's your guide to reporters' online habits and preferences.

 

There are a lot of articles out there about how to pitch journalists and build relationships with them.

 

And now that social media is so prevalent, many PR pros wonder how it fits into the formula.

 

An infographic from Cision has some answers. It illustrates how journalists in the U.S. use social media and view their relationships with PR pros.

 

For example, only 25 percent of journalists prefer to be contacted via social media. Thirty-three percent prefer the phone, and a whopping 82 percent prefer email.But journalists do use social media for their jobs. Here's how...


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Jeff Domansky's curator insight, December 19, 2013 3:29 AM

Valuable tips and research into how journalists prefer to be pitched or contacted and where they go on social media to find sources.

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5 tips for reporters entering the digital journalism world | Media news | Journalism.co.uk

5 tips for reporters entering the digital journalism world | Media news | Journalism.co.uk | Communication & PR | Scoop.it
A collection of pointers shared by a panel at the NCTJ's Journalism Skills Conference, held this year at Bournemouth University

Via Carla Bulhões
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Rescooped by Janine Lloyd from Modern Marketer
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How to Create a Social Media Strategy By Spying Your Competitors

How to Create a Social Media Strategy By Spying Your Competitors | Communication & PR | Scoop.it
Here's how to research your competitor's audience growth, content engagement and profile elements to create a strong social media strategy for your business.

Via The Fish Firm II
Janine Lloyd's insight:

Checking out your competitors not only helps you with a benchmark for your  strategy but also helps you differentiate yourself and find gaps to shine!

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Rescooped by Janine Lloyd from PR :: Change for the better_Carla Bulhões
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15 tips about social media and the law

15 tips about social media and the law | Communication & PR | Scoop.it
Keep the lawyers at bay when you follow these important guidelines.

Via Carla Bulhões
Janine Lloyd's insight:

Great insights which are highly applicable to social media in SA!

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Brand Loyalty Can Be Won or Lost in 76 Seconds, According to LivePerson Global Consumer Engagement Research

Brand Loyalty Can Be Won or Lost in 76 Seconds, According to LivePerson Global Consumer Engagement Research | Communication & PR | Scoop.it

LivePerson, a provider of digital engagement solutions, today announced the results of its second annual Connecting with Customers research, a comprehensive global study examining trends in online behavior and consumer expectations.


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Jeff Domansky's curator insight, December 3, 2013 5:32 PM

Powerful research into consumer expectations and online trends in service.

Rescooped by Janine Lloyd from Personal branding and social media
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CIPR publishes new social media guidance: work in progress for PR

CIPR publishes new social media guidance: work in progress for PR | Communication & PR | Scoop.it
Social media remains a nascent areas of PR for many practitioners as the CIPR Social Media Panel publishes new best practice guidelines.

Via Peter Wilkinson www.peter.uk.com
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Peter Wilkinson www.peter.uk.com's curator insight, December 9, 2013 5:49 AM
Peter Wilkinson www.peter.uk.com's insight:

Join us at ‘The social Media Business Club's Christmas special’ on 18 December in Piccadilly 

 

Here is the link for more infohttps://www.eventbrite.co.uk/e/the-social-media-business-club-christmas-event-tickets-9475584729

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What’s Next for Customer Experience?

Great customer experiences result in positive brand perceptions, deeper customer loyalty, and wider profit margins. This infographic features analysts’ predic
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Rescooped by Janine Lloyd from Strange days indeed...
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10 Paradoxes that Will Totally Surprise You

10 Paradoxes that Will Totally Surprise You | Communication & PR | Scoop.it
Most logical paradoxes are known to be invalid arguments, but they are still valuable in promoting critical thinking. Check out this article to discover ten paradoxes that will totally surprise you.

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South Africa - hungry for mobile data: It's the one to watch for mobile internet

South Africa - hungry for mobile data: It's the one to watch for mobile internet | Communication & PR | Scoop.it
Often overshadowed by Kenya and Nigeria, it’s easy to forget about the third key up and coming player of the continent - South Africa.

Via Online Africa
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Rescooped by Janine Lloyd from Public Relations & Social Marketing Insight
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11 Essential Rules for Powerful Twitter Marketing - Jeffbullas's Blog

11 Essential Rules for Powerful Twitter Marketing - Jeffbullas's Blog | Communication & PR | Scoop.it

Twitter is changing, become public and is verging on visual. Here are 11 rules for powerful Twitter marketing to increase brand awareness, leads and sales.

 

I remember when I joined in 2008, that the rules of engagement were just about fun and frivolity. It was a playground for social media enthusiasts that were exploring and pushing the boundaries. It was about having conversations with people all over the world. That still happens.

 

There were only 4 million people on the platform when I began and using it for marketing was not considered. We were all just playing. Today with mass media embracing it for TV, real time breaking news, distributing content and viral marketing the bird has muscled up.

 

With its increased maturity the rules have become clearer and its marketing power obvious. Here are some essential rules for Powerful twitter marketing to increase brand awareness, leads and sales....


Via Jeff Domansky
Janine Lloyd's insight:

Know the rules of engagement if you want to embrace Twitter in your marketing!

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realjdobypr's curator insight, January 28, 2014 12:29 AM

Awesome insights

José Ignacio Florido's curator insight, January 28, 2014 4:03 AM

Useful tips for your twitter strategy

Carmen Troche's curator insight, January 28, 2014 11:11 PM

Great tips on your Twitter account!

Rescooped by Janine Lloyd from Public Relations & Social Marketing Insight
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Lisa Fulmer: The value of the marketing funnel

Lisa Fulmer: The value of the marketing funnel | Communication & PR | Scoop.it

The "marketing funnel" concept has been around for over 100 years. It's about the journey a typical customer takes to buy a product or service.

 

The marketing funnel has many versions, but this is the jist of it. The funnel shape represents the number of people at each stage of the journey. Lots of people to reach out to at the top, and their numbers naturally dwindle as some people continue toward a purchase...


Via Jeff Domansky
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Jeff Domansky's curator insight, January 9, 2014 10:06 AM

Well said by Lisa Fulmer.

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The New 4Ps of Marketing « Saatchi & Saatchi Asia Pacific

The New 4Ps of Marketing « Saatchi & Saatchi Asia Pacific | Communication & PR | Scoop.it

The 4Ps is a concept originally coined in the 1960s by E.J. McCarthy. In short, if you have the right Product, in the right Place, at the right Price, supported by the right Promotion, you will likely have the right marketing mix in place to be successful. It’s an idea that is still taught in many marketing classes and continues to have traction in certain marketing circles. However, in the Age of Now this model seems out of touch with the expectations of empowered consumers. In turn, we are seeing the traditional 4Ps give way to a new set: Purpose, Passion, Participation, and Profit...


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Miklos Szilagyi's curator insight, December 28, 2013 12:48 PM

Very interesting (and highly relevant to the helping professions such as coaching...) move from the original 4Ps of marketing (the right Product, in the right Place, at the right Price, supported by the right Promotion) to the new 4Ps:

Purpose (what your business stands for),

Passion (all about leveraging the power of your people to build your brand, see Empowerment...), 

Participation (companies are looking for partners with the same values whom they can work with to make a difference and further their reach)

Profit (self-explanatory...)

 

Now, this is not a gobbledygook, these are real elements and here also appears the unavoidable need for a passionate, involved, engaged, aligned and empowered staff... do you understand the importance of this? It is a free advertisement for the helping professions, guys...

Anthony M Turner's curator insight, January 2, 2014 5:12 PM

this makes a lot of sense....

Ashley Pero's curator insight, January 31, 2014 10:45 AM

Great insights on marketing that might make the whole concept seem less foreign to nonprofits.

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Is an Image Really Worth 1,000 Words? Images in Tweets Boost Engagement : LucidCrew Austin

Is an Image Really Worth 1,000 Words? Images in Tweets Boost Engagement : LucidCrew Austin | Communication & PR | Scoop.it

For many businesses using Twitter has become a staple in an effective marketing campaign. Engaging customers through tweeting daily tips, facts can be greatly enhanced by following these Twitter tips.


Via Jeff Domansky
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Ali Anani's curator insight, December 22, 2013 12:35 AM

Tweets have no holidays, only idling sometimes

Abbi Holtom Whitaker's curator insight, December 22, 2013 10:42 AM

Lessons learned here: write out ReTweet, add photo links and tweet on the weekend

Dave Pereira's curator insight, December 29, 2013 2:51 PM

Images get twice the response rate on twitter during daytime hours. 

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How to Deal With the Worst Social Media Complainers

How to Deal With the Worst Social Media Complainers | Communication & PR | Scoop.it
Not-so-nice post on your company Facebook wall? Here's how to deal with your worst critics.

Via The Fish Firm II
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10 Outrageous Social Media Predictions for 2014

10 Outrageous Social Media Predictions for 2014 | Communication & PR | Scoop.it
Each year, columnist Uri Bar-Joseph shares his predictions for the coming year in social media. Are we likely see social networks enable shopping carts, the flop of the first Vine web series, or a SnapChat boom and subsequent crash?

Via The Fish Firm II
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rodrick rajive lal's curator insight, December 11, 2013 1:35 AM

This is not outrageous, it is bound to happen, looking at the way apps are becoming popular, and social networking sites are growing in popularity! We wanted a global village, there, you have it!

Donald McClendon's curator insight, December 14, 2013 6:54 PM

If social media turns up in public bathrooms, we are doomed.....

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2 Simple Metrics To Measure New Audiences

2 Simple Metrics To Measure New Audiences | Communication & PR | Scoop.it

...Measuring awareness is relatively straightforward. If you’re a coffee shop, for example, the number of people who walk by the front door, stop, look inside, maybe even poke their head in, is your level of awareness.

 

Measuring trust is significantly harder because it’s subjective and qualitative. Trust is less of a “what happened” question and more of a “why” question, and you can never measure “why” questions with web analytics (which only measures “what happened” questions).

 

With that in mind, let’s look at two simple ways using web metrics that you can start to see the impact of your public relations program on growing new audiences. The screenshots below are taken from the most popular web analytics program, Google Analytics, but other programs provide (or should provide) substantially similar metrics....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 12, 2013 2:25 AM

Christopher Penn looks at measuring what matters... simply.

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Top 10 Design Trends For 2014 [Infographic]

Top 10 Design Trends For 2014 [Infographic] | Communication & PR | Scoop.it

iStock has queried creatives from around the world to determine what to look for in 2014 design trends. Entitled Hot or Not (oh how we miss the original Am I Hot or Not), the infographic gives a thumbs up/thumbs down look at flat design and skeumorphic design; short form storytelling versus long form; real models versus retouched; 3D and offset printing; and more. Give it a look.


Via Jeff Domansky
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Jeff Domansky's curator insight, December 3, 2013 11:33 PM

Interesting designer POVs on trends.

Arnaud d'Haen's curator insight, December 4, 2013 5:26 AM

nice global insights on current trends.

Tahar Mehenni's curator insight, December 4, 2013 6:36 AM

                                  Le 04 Decembre de l'année 2013     

                       Bonjour madame,

                                          Bonjour monsieur,

Etes vous intéressés par un challenge en recevant dés votre insription gratuitement  et sans aucun engagement de votre part des actions convertibles immédiatement après le lancement du méga réseau social  actuellement en préorganistion GloballSare ? Si oui cliquez sur ce lien et inscrivez vous sans tarder car l'offre est limitée dans le temps:

http://www.globallshare.com/fr/1469288.html

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Brand New Deck from Rob Pratten in Brazil! Transmedia Storytelling: Trends for 2014

Presentation to EraTransmidia, Sao Paulo, Brazil on 5th Dec 2012.

Via siobhan-o-flynn, Jeni Mawter
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Jeni Mawter's curator insight, December 9, 2013 1:24 AM

Thanks Rob. Amazing how random moments can produce coherent narrative.

Rescooped by Janine Lloyd from Social media and the Internet
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South Africa’s web kings

South Africa’s web kings | Communication & PR | Scoop.it
The latest Effective Measure statistics reveal the largest websites in South Africa

Via imaginetsa
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Consumer Psychology and The Ecommerce Checkout-Stats Behind the Clicks [Infographic]

Consumer Psychology and The Ecommerce Checkout-Stats Behind the Clicks [Infographic] | Communication & PR | Scoop.it
What’s the secret to a successful E-commerce site? Is it graphics; ease of use; loading time. or something else, something harder to define? As anyone who has ever attempted to find their place...

Via Bill Cosgrove
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Bill Cosgrove's curator insight, December 9, 2013 5:56 AM

What’s the secret to a successful E-commerce site? Is it graphics; ease of use; loading time. or something else, something harder to define?

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From computer models to calendar models, these climate scientists are workin' it

From computer models to calendar models, these climate scientists are workin' it | Communication & PR | Scoop.it
Climate models! A bad pun becomes bright new way to talk about climate change.

Via PIRatE Lab
Janine Lloyd's insight:

This is just the type of awareness campaign that is interesting and effective! 

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PIRatE Lab's curator insight, December 9, 2013 12:42 AM

Climate...models...wait, I get it!