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Google's Next Goal: To Stop Deforestation with Global Forest Watch

Google's Next Goal: To Stop Deforestation with Global Forest Watch | Communication & PR | Scoop.it

Deforestation has long been cited as a problem, but a lack of accessible data meant that the general public had to take someone's word for the figures. As a result, its threat always seemed more abstract and nebulous than, say, climate change or rising sea levels.


Until now: Google has unveiled its Global Forest Watch, an online tool that monitors deforestation around the world in near-real time.


Via Lauren Moss
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Antonio Lopez's curator insight, February 28, 2014 6:05 AM

One role of media should be to act like those speed monitors we see that tell us how fast we are going. Hopefully a program like Google's Global Forest Watch can help us monitor deforestation in real time.

thinking peasant's curator insight, February 28, 2014 6:51 AM

maybe they have not gone over to the dark side for good?

Daniel LaLiberte's comment, March 10, 2014 11:59 AM
Another writeup at: http://www.bbc.com/news/science-environment-26287137
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What Journalists Really Think Of Your Press Release

What Journalists Really Think Of Your Press Release | Communication & PR | Scoop.it
Every PR professional and entrepreneur has spent hours, days or a week crafting the “perfect” press release.  Your CEO is interviewed, your facts are checked, and your prose gets styled with precision and panache.  It goes through a committee, a proofreader, friends and family, until it shines like a diamond [...]
Janine Lloyd's insight:

We need to listen to what the media think to raise the standards of our press releases and pitches. This is still a big issue in our industry and has been for years. If we are to succeed as an industry PR professionals need to train new entrants and heed the call for better pitches and releases!

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6 Powerful Sports Marketing Promotions That Are Better Than Google - Forbes

6 Powerful Sports Marketing Promotions That Are Better Than Google - Forbes | Communication & PR | Scoop.it
6 Powerful Sports Marketing Promotions That Are Better Than Google
Forbes
One of the best new marketing strategies is to work with influential people that have large social followings.

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14 Tips For Using Stunning Pictures To Grow Your Site

14 Tips For Using Stunning Pictures To Grow Your Site | Communication & PR | Scoop.it

Adding stunning pictures to your content is one of the most effective actions you can take to grab and hold the attention of your audience.

 

You’re a blogger in a visual world. The visual part of online content publishing is as important as the written words, if not even more. Adding stunning pictures to your content is one of the most effective actions you can take to grab and hold the attention of your audience.


How do you communicate with words when your readers are conditioned to absorb information through imagery? To succeed, you better have effective visuals to hammer your points home and hook people with visual cues that tell them they’ve found what they need. To do the best possible job of marrying pictures to your posts, consider these factors...


Via Jeff Domansky
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Jeff Domansky's curator insight, February 24, 2014 9:18 AM

Marko Saric shares valuable blogging tips on using visuals for impact. Good list of tools and software.

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Did We Just Invent A New Form of Blogging?

Did We Just Invent A New Form of Blogging? | Communication & PR | Scoop.it

Presentations are becoming less visual, as the rest of social media and content marketing becomes more visual. The new BlogShare presentation style is all about the words.There are several great resources for how to create a sound presentation on Slideshare, including this one and this one, so I won’t trod upon that ground. But I do want to raise awareness for a new type of SlideShare that you might be seeing a LOT more of in the future.

 

The New Presentation Blog Post Hybrid

The new type of presentation is essentially a written blog post or manifesto, delivered word-for-word in slides. Historically, the words on slides are thematic guideposts that the speaker then uses as a springboard. But in these new blog/slide format (I’m hereby coining “BlogShare” to describe these) the language on the slides is a linear narrative – almost like a flip book of words. Given that the rest of social media and content marketing is moving steadily more visual, it’s fascinating to see presentations – which started visual, and where best practices have always been around fewer words – moving toward a more copy-centric style....


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Jeff Domansky's curator insight, February 24, 2014 1:00 AM

Jay Baer talks about the new blogshares as the new blend of blogging and slidesshares.

pursue Income's curator insight, July 7, 2014 6:17 PM

Nice Job

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Infographic: The five-second rule explained

Infographic: The five-second rule explained | Communication & PR | Scoop.it

A couple of things that I love about this infographic:1. It is a lot of fun. Sometime in the course of reading down you might be convinced that you can harmlessly eat something that you’ve dropped on the ground for five seconds or less.2. It comes with a disclaimer at the end that it is fictitious. 95% of infographics should probably come with this disclaimer, but this is the only one I’ve ever seen that actually does.I’m curious to know your thoughts on this one (to vet whether I’d ever want to eat with you)...


Via Jeff Domansky
Janine Lloyd's insight:

Love this infographic - great way to educate!

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Jeff Domansky's curator insight, February 10, 2014 2:24 AM

Here's a little creativity with your coffee.

Susan O'Handley's curator insight, February 10, 2014 2:43 PM

I got a chuckle out of this one.  Do you invoke the 5 second rule at your house?  

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Bitch. Procrastinate. Write. : Got no writing ideas? Here's 11 reasons why

Bitch. Procrastinate. Write. : Got no writing ideas? Here's 11 reasons why | Communication & PR | Scoop.it

Newbies and pros do it. They want to be writers, they like to think of themselves as writers, they feel like they should be writing, and yet they’re uninspired to do so…by anything.   It’s not a valid excuse. You’re just being lazy and ignorant.     

 

The world and everyone in it are bombarding you around the clock with things to write. The problem is your senses aren’t on. Instead of asking what you can write about, you should be asking, “Why aren’t I aware and making something of everything that’s being given to me?”   Here are 11 things for you to mull over while you’re busy being stuck....


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Jeff Domansky's curator insight, February 11, 2014 1:29 AM

Mike Stiles has tips to help you get unstuck from writer's block.

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What’s Empowering the New Digital Consumer? | Nielsen

What’s Empowering the New Digital Consumer? | Nielsen | Communication & PR | Scoop.it

Technology has changed a lot in the last 30 years—even the last three! Today’s consumer is more connected than ever, thanks to the proliferation of digital devices and platforms. Content once available only via specific channels, such as print and broadcast television, can today be delivered to consumers through their multiple connected devices.

 

These changes are driving a media revolution and blurring traditional media definitions. In fact, Americans now own four digital devices on average, and the average U.S. consumer spends 60 hours a week consuming content across devices. In Nielsen’s Digital Consumer Report, we explore this transformation and examine how the everyday lives of consumers are now intertwined with the digital world....


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Jeff Domansky's curator insight, February 12, 2014 9:16 AM

This Nielsen research study hashas valuable Insight for marketers on reaching the hard-to-reach digital consumer.

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Top 5 Free Website Audit Tools For Agencies - Business 2 Community

Top 5 Free Website Audit Tools For Agencies - Business 2 Community | Communication & PR | Scoop.it

Our digital marketing agency spends hours each week auditing prospective client’s websites to see how SEO friendly they are. So, I’m constantly on the look out for the best website audit tools that will make my life easier.

After auditing 100’s of websites and specific web pages, I’ve come up with my top 5 free website audit tools that your digital marketing agency should consider, especially if you sell SEO or web design services. I’ve listed each one below, along with why I think they are the best...


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aanve's curator insight, February 12, 2014 11:08 PM

www.aanve.com

 

wanderingsalsero's curator insight, February 13, 2014 4:38 AM

thanks for the great resources to Jeff.  He catches everything!

Temple Crinfonis Crinfonisanganas's curator insight, May 23, 2014 6:26 AM

# Nuestra Agencia De Horas comercialización Pasa este sitios web digitales CADA SEMANA, auditora Nuestra Agencia De comercialización en horas Pasa Digitales este sitios web CADA SEMANA Auditoria prospectiva de los Clientes de ver de Como SEO friendly Hijo que. ASI Que, Estoy constantemente en la búsqueda de Las Mejores Herramientas web de auditaría ASI Que, Estoy constantemente en la busqueda de Las Mejores Herramientas web de Auditoria Que le Harán La Vida Más Fácil. Despues de 100 Auditorías de of this sitios web Específicas web Y paginas, yo le Llegado Con Mi top 5 Herramientas Web Gratuitas de Auditorios Despues de 100 Auditorias de of this sitios web Específicas web Y paginas, yo le Llegado Con Mi top 5 Herramientas Web Gratuitas de Auditoria Que el de la comercialización. digital de agencia, debe ConSiderar, especialmente si el el usted vende Servicios de SEO o de diseño web. EL Hecho Una Lista CADA UNO de continuacion una, estafa junto, La Razón Porciones La que dé Creo Que Hijo de los Mejores ... Herramientas de diagnostico web-Parte de la Estrategia, Mejorando Estadísticas de Cuenta de Resultados.  

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12 scary Google Glass predictions 'The Simpsons' got right | Gearburn

12 scary Google Glass predictions 'The Simpsons' got right | Gearburn | Communication & PR | Scoop.it

...the latest episode lampoons Google Glass perfectly (called “Oogle Glasses” in The Simpsons’universe), with an episode called “Specs and the City”. If you’re living in the US, you can watch the episode here.

 

I get what The Simpsons is trying to do here, and you can see it for yourself when you’re out and about in your city. We’re all buried in our smartphones and the few with Google Glass are on another level to us....

 

Firstly, this was The Simpsons' finest half-hour in years. The last time I laughed at an episode, I had just purchased an Xbox 360. It was 2008. That ...

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aanve's curator insight, January 29, 2014 9:22 PM

www.aanve.com

 

Christian Verstraete's curator insight, January 30, 2014 2:02 AM

A good lauch every morning helps you keeping fit

Sophie Undreiner's curator insight, January 30, 2014 4:02 AM

l'épisode des Simpsons avec les Google glass n'est pas encore dispo en Europe mais il est parait-il assez visionnaire...en tous cas sur les conséquences facheuses que celà pourrait avoir..."déconnecter de la réalité"?

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Got Compelling Content? 4 Crucial Next Steps

Got Compelling Content? 4 Crucial Next Steps | Communication & PR | Scoop.it
Many marketers believe that, if you create compelling content and publish it on your website or blog, your work is done and the audience will follow. But there's much more to be done to attract an ...
Janine Lloyd's insight:

How many times have we produced great content but then we leave it there and expect it to magically go viral or be read. There are things you need to do to make sure it gets the traction you need - great tips here.

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Study: Putting Celebs In Ads Is Ineffective, But Everyone Loves Ellen DeGeneres

Study: Putting Celebs In Ads Is Ineffective, But Everyone Loves Ellen DeGeneres | Communication & PR | Scoop.it

Attaching a star to your brand is something that advertisers have done since the first rock retailer made a cave drawing of Thutronk the Hunter carrying one of his store’s special stones. And yet, science says that people just don’t care, and that it may have a negative impact on your brand.

 

New research from the folks at ad analytics service Ace Metrix, who released a similar study in 2011, claims to confirm that celebrified ads do not generally perform as well as ads with unknown actors who hope to someday be celebrities...

 

The results found that ads without celebrities continue to outscore star-studded ads in all seven facets of the Ace scoring system. It’s not a huge difference, with the overall average score for celeb ads virtually the same as regular non-celeb spots. But Ace says this underscores just how little a difference having a celebrity in your ad makes....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 30, 2014 1:29 AM

Research said celebrities in ads just don't do it for consumers. And they may even hurt your brand. So why do advertisers keep doing it?

Sabrina Shafi's curator insight, January 30, 2014 5:33 AM

Interesting...

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I Am Not A Gay Lesbian Crook | Media Training Tip | Mr. Media Training

I Am Not A Gay Lesbian Crook | Media Training Tip | Mr. Media Training | Communication & PR | Scoop.it

I’ve written before about the dangers of uttering “quotes of denial,” in which the word “not” is placed immediately before a negative noun or adjective. The problem is that the defensive-sounding negative word or phrase tends to linger longer in the public memory than the word “not.”

 

So when Chris Christie uttered the phrase “I am not a bully” during his marathon press conference on Thursday, I knew it would be used against him. Sure enough, here’s the cover from this weekend’s USA Today Weekend...


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Jeff Domansky's curator insight, January 12, 2014 9:35 AM

Brad Phillips offers valuable tips on avoiding the language of denial in a crisis and in media interviews.

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Best Advice: What a Navy SEAL Taught Me About Decision-Making

Best Advice: What a Navy SEAL Taught Me About Decision-Making | Communication & PR | Scoop.it
This post is part of a series in which LinkedIn Influencers share the best advice they've ever received. Read all the posts here.The smartest advice I ever received came from a former Navy SEAL
Janine Lloyd's insight:

Great article!

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Why silver is now the new black - Irish Examiner

Why silver is now the new black - Irish Examiner | Communication & PR | Scoop.it

"A recent study into consumer behaviour found that women over 40 don't respond to advertising aimed at younger women — what they do engage with, in the strongest terms, is imagery aimed ..."

©


Via Leona Ungerer
Janine Lloyd's insight:

Grey hair has now become increasingly chic as older women and men embrace their age. Brands who want to attract those in their freedom years need to tailor their communications or they risk alienating a powerful audience. 

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Social media: You're doing it wrong - Chicago Tribune (blog)

Social media: You're doing it wrong - Chicago Tribune (blog) | Communication & PR | Scoop.it
Social media: You're doing it wrong
Chicago Tribune (blog)
If I had a nickel for every time someone did something wrong on social media, I'd have enough money to buy Facebook. Sadly, I have no nickels.

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Seth's Blog: The most important question | Seth Godin

Seth's Blog: The most important question | Seth Godin | Communication & PR | Scoop.it

It's not:

 

Is my price low enough?

 

Is it reliable enough?

 

Do I offer enough features?

 

Am I on the right social media channels?

 

Is the website cool enough?

 

Am I promising enough?

 

No, the most important question in marketing something to someone who hasn't purchased it before is,..


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Jeff Domansky's curator insight, February 23, 2014 7:40 PM

The secret according to Seth...

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Reputation Management from the inside out

Reputation Management from the inside out | Communication & PR | Scoop.it
Reputation Management should be embedded into the business plan and entrenched within every area of the business
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Why Are People Such Jerks Online?

Why Are People Such Jerks Online? | Communication & PR | Scoop.it

...It’s a problem. The Web has the potential to eliminate our differences in geography, social class and demographic breakdown. It could be humanity’s best hope for freedom of speech. It could be an amazing, centralized forum for useful discussion, solving problems, moving forward.

 

Instead, all too often, it’s a place for the anonymous and insecure to take potshots. It seems to be a global incarnation of that old, sad rule: If you can’t feel good about yourself, at least you can make somebody else feel worse....


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Jeff Domansky's curator insight, February 10, 2014 2:46 AM

David Pogue explores how civility has left the room on the Internet.

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The World's Top 10 Most Innovative Companies in Retail

The World's Top 10 Most Innovative Companies in Retail | Communication & PR | Scoop.it

PNo industry has been more transfigured in the past year than retail. Stores now behave like websites, tracking customers as they browse. American malls have pretty much died (but maybe on their way back to life). And in some parts of the country you can have your milk and eggs home-delivered along with your new iPod on the same day. Those who lead the field strike the right balance between physical and digital, experience and affordability, convenience and quality....


Via Jeff Domansky
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Brooke Lindell's curator insight, May 19, 2014 9:12 PM

This article lists the 10 most innovative companies in retail and on the list are companies such as amazon.com for 'leaving it's competitors in the dust' with it's free 2 day shipping with prime which made the company grow by millions, it created same day grocery delivery business in certain cities and also! Delivery on sundays with its partnership with the US postal service. They also talk about J.Crew being basically the clothing brand of America, combining run way looks with middle class prices, in 2013 their revenue grew by 10% which many people credit to the partnership of CEO Mickey Drexler and Jenna Lyons, president and creative director.

Kaitlyn Gregg's curator insight, November 5, 2014 3:16 PM

The most innovative companies are identifying their customers needs and potential needs, such as Amazon pushing past 2 day shipping to Amazon Fresh.  Another cool example is the retailer identifying the cultural needs of their Spanish customers. 

Megan Kraft's curator insight, November 5, 2014 3:54 PM

Everyone knows Amazon excels in retail innovation, but there were a few companies on this list I had never heard of, and some I was surprised made the list.

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Beervana: The Bold New World of 2014 Looks Unsettlingly Like 1978

Beervana: The Bold New World of 2014 Looks Unsettlingly Like 1978 | Communication & PR | Scoop.it

...Stone's corporate identity has always threatened to bleed over the thin line separating satire and self-importance, so maybe it's not the best example of craft beer's direction.  TheAtlantic piece drives the point home more pointedly: "So is this the future of U.S. beer consumption – a country that stumbles over itself to buy beer made with wild-carrot seed, bee balm, chanterelle mushrooms , and aged in whiskey barrels?"

 

It got me thinking.  If the craft beer market has become a contest over the most outrageous, has craft beer finally grown up and become its nemesis, mass market beer?  Allow me to demonstrate....


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Jeff Domansky's curator insight, February 12, 2014 10:12 AM

Ponder this: Has craft beer marketing gone too far?

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Blog: What the CIA can teach your business about information gathering on Twitter

Blog: What the CIA can teach your business about information gathering on Twitter | Communication & PR | Scoop.it
Janine Lloyd's insight:

It is important to gather as much info in social media as possible, giving you huge insights into competitors, customers, and all your stakeholders...

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Successfully engage with media in the digital world

Successfully engage with media in the digital world | Communication & PR | Scoop.it
The media landscape as we know it has changed significantly. Public Relations professionals take note: the world of engagement where citizen journalists breaks news, digital influencers emerge who aren’t media and the creation of multimedia formats of storytelling is upon us.
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5 must-hear tips for securing better media coverage

5 must-hear tips for securing better media coverage | Communication & PR | Scoop.it
Do some of the reporter’s work for her or him before reaching out; then, stay in touch.

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11 Essential Rules for Powerful Twitter Marketing - Jeffbullas's Blog

11 Essential Rules for Powerful Twitter Marketing - Jeffbullas's Blog | Communication & PR | Scoop.it

Twitter is changing, become public and is verging on visual. Here are 11 rules for powerful Twitter marketing to increase brand awareness, leads and sales.

 

I remember when I joined in 2008, that the rules of engagement were just about fun and frivolity. It was a playground for social media enthusiasts that were exploring and pushing the boundaries. It was about having conversations with people all over the world. That still happens.

 

There were only 4 million people on the platform when I began and using it for marketing was not considered. We were all just playing. Today with mass media embracing it for TV, real time breaking news, distributing content and viral marketing the bird has muscled up.

 

With its increased maturity the rules have become clearer and its marketing power obvious. Here are some essential rules for Powerful twitter marketing to increase brand awareness, leads and sales....


Via Jeff Domansky
Janine Lloyd's insight:

Know the rules of engagement if you want to embrace Twitter in your marketing!

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jdobypr's curator insight, January 28, 2014 12:29 AM

Awesome insights

José Ignacio Florido's curator insight, January 28, 2014 4:03 AM

Useful tips for your twitter strategy

Carmen Saunders's curator insight, January 28, 2014 11:11 PM

Great tips on your Twitter account!