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Scooped by Janine Lloyd
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Thinking Out Loud: what are you doing to infleunce customer perceptions?

Thinking Out Loud: what are you doing to infleunce customer perceptions? | Communication & PR | Scoop.it
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Rescooped by Janine Lloyd from PR, Public Relations & Public Opinion
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Marketing to Women: Tampons Say Sorry

Marketing to Women: Tampons Say Sorry | Communication & PR | Scoop.it

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Pharma Marketing Agencies ,arizona's comment, June 22, 2012 2:10 AM
nice to share
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9 Things You Didn’t Know About Email Marketing - Reputation Capital: Content Marketing Strategy, Copywriting, Social Media Consulting Reputation Capital: Content Marketing Strategy, Copywriting, So...

9 Things You Didn’t Know About Email Marketing - Reputation Capital: Content Marketing Strategy, Copywriting, Social Media Consulting Reputation Capital: Content Marketing Strategy, Copywriting, So... | Communication & PR | Scoop.it

Email marketing is great. It is inexpensive (relatively speaking) and you can get so many metrics that you cannot get with direct mail. For many organizations, it should be part of your marketing/communication plan. Here are some great stats to keep in mind.--David

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BIC is another company who pretends like social media is nothing

BIC is another company who pretends like social media is nothing | Communication & PR | Scoop.it

First don't make dumb products. Then seriously, acknowledge whats going on. Holy hell how do these people have jobs?


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7 Tenets for Branded Content Creators

7 Tenets for Branded Content Creators | Communication & PR | Scoop.it
Journalism might not be dead, but it's hurting. An emerging option is brand journalism. Here's how to do that job the right way.

 

That you’re reading this article for free, either online or from a mobile app, and probably found it through a “friend” you’ve never met, makes the following point: Journalism might not be dead, but it isn’t breathing normally.

 

Robert McChesney, author of Will the Last Reporter Please Turn Out The Lights, argues the journalism industry is in a crisis. The decline in reporting jobs, coupled with the rise in public relations spending, is re-routing the paths of would-be journalists to careers in corporate communications, resulting in today’s out-of-whack 4-to-1 publicist-to-journalist ratio.

 

But a third option is emerging: brand journalism. The social web has given rise to new expectations — transparency, accessibility and customer-centric content — that line-up nicely with skills learned in journalism school. As a result, “brand journalist” is becoming an increasingly popular job title. Companies like Twitter, Tumblr, Radian6, and Facebook, have all recently hired in-house reporters.

 

If you are considering hiring — or becoming — a brand journalist, you need to distinguish the role from PR by adhering to seven basic, journalistic tenets of “traditional” media. Here’s what they are....

 

[Good read on brand journalism vs content marketing by Joe Chernov - JD]


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29 Content Marketing Secrets from #cmworld Speakers [Free eBook] | Content Marketing Institute

29 Content Marketing Secrets from #cmworld Speakers [Free eBook] | Content Marketing Institute | Communication & PR | Scoop.it

Top Rank Online Marketing and Content Marketing World share their content marketing secrets with the masses.

You’ll be tempted to destroy this dossier of highly valued intelligence before your competitors get to it, but resist you must.

You’ll hear from:

- Lee Odden: TopRank Online Marketing;
- Joe Pulizzi: Content Marketing Institute;

- Ann Handley: MarketingProfs;

- Michael Stelzner: Social Media Examiner;

- Jason Falls: Social Media Explorer;

....and many others!

 

Read original article and download free eBook here:

http://www.contentmarketinginstitute.com/2012/08/content-marketing-secrets/


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Ken Morrison's comment, September 15, 2012 6:58 AM
Hello.
Thank you for the rescoop. Good luck on your new scoop.it site. My absolute top advice is to create a strategic tagging system at the beginning and tag everything. It will help you and your followers find your old posts quickly. Scoop.it will also reward you with a high score...this will help others find you based on your score. Good luck!
Ken
Ken Morrison's comment, September 15, 2012 9:10 PM
Hello Olsen Jay,
I appreciate the rescoop.
Ken
Rescooped by Janine Lloyd from Just Story It! Biz Storytelling
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How to turn your power point sales presentations into a “Buying Simulator" -- via Stories

How to turn your power point sales presentations into a “Buying Simulator" -- via Stories | Communication & PR | Scoop.it

I love this article and am using its tips and outline this week for several presentations I am doing. While it is focused on sales, this post follows the same pattern I use when teaching my MBA students on business communication and influential presentations.

Keep this article/outline handy because it works!!

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story/it


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Target on Social Media – 5 Lessons from One of The World’s Most Successful Retail Brands | Social Media Today

Target on Social Media – 5 Lessons from One of The World’s Most Successful Retail Brands | Social Media Today | Communication & PR | Scoop.it

I am a huge Target fan. I actually enjoy going to their stores. They know how to market. And this explanation of their social media strategy shows. The interesting thing is that you can probably do many of these, even if you have limited staff and budget.--David

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Curating Twitter? Watch out, the rules are changing | Knight Digital Media Center

Curating Twitter? Watch out, the rules are changing | Knight Digital Media Center | Communication & PR | Scoop.it
By Amy Gahran

News outlets of all kinds increasingly have been aggregating or curating Twitter content to augment news coverage and liveblogs—but Twitter is changing the rules.

 

As Twitter gets more serious about its search for a long-term business model, it’s started limiting how third parties are able to access and use Twitter content. On Aug. 16 Twitter announced upcoming changes to its application programming interface (API), the “firehose” which supplies Twitter content to third-party tools such as Storify.


In particular, Twitter’s existing guidelines for how Tweets can be displayed will become requirements.

 

They sound pretty serious about it. According to Twitter: “If your application displays Tweets to users, and it doesn’t adhere to our display requirements, we reserve the right to revoke your [API access].”

 

Yes, they can do that. This would be more likely to directly affect popular Twitter-powered tools (applications) and perhaps large media outlets, but indirectly it would affect any news publisher using these tools....

 

[Curators, bloggers and content prod take note - JD]


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United Airlines “loses” 10-year-old girl, enters social media hell

United Airlines “loses” 10-year-old girl, enters social media hell | Communication & PR | Scoop.it
Bob Sutton, a Stanford professor who writes about management and organizations, related on his blog on Monday a tale of appalling customer service.

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Scientists Prove DNA Can Be Reprogrammed by Words and Frequencies — the Power of Hyper-Communication

Scientists Prove DNA Can Be Reprogrammed by Words and Frequencies — the Power of Hyper-Communication | Communication & PR | Scoop.it
by Grazyna Fosar and Franz Bludorf Compiled, summarized and translated by Bärbel Mohr THE HUMAN DNA IS A BIOLOGICAL INTERNET and superior in many aspects to the artificial one.  Russian scientific ...

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Sustainability Reporting 101 - Part 3: Five Key Elements of a Good ...

Many reports handle this GRI requirement by describing channels and perhaps volume of communication with various stakeholder groups. True stakeholder engagement, however, is apparent when there is evidence of an ...
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New York City Launches Digital Toolkit for Small Businesses - Mashable

New York City Launches Digital Toolkit for Small Businesses - Mashable | Communication & PR | Scoop.it
New York City Launches Digital Toolkit for Small BusinessesMashableNew York City Mayor Michael Bloomberg on Thursday announced the city's first Digital Toolkit for small businesses, a new education program aimed at helping the small businesses of ...
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Dumb PR Stunt: Ticking Promo Clocks Cause Bomb Scare - PRNewser

Dumb PR Stunt: Ticking Promo Clocks Cause Bomb Scare - PRNewser | Communication & PR | Scoop.it
Dumb PR Stunt: Ticking Promo Clocks Cause Bomb Scare...

 

Apologies to our readers—we thought that we had identified the day’s dumbest PR stunt in the NJ state Senate president’s public appeal to make “replacement” football refs illegal.

 

In fact, an even dumber stunt went down in Los Angeles this morning. It inspired more than frustration and Internet mockery—it actually led to a bomb scare and the two-and-a-half hour evacuation of a radio station in downtown LA. What started it? A beeping package delivered to the lobby of LA’s KNX 1070 at the beginning of the work day....

 

[Yep. That's dumb alright - JD]


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How To Create A Message Platform - Journalistics

How To Create A Message Platform - Journalistics | Communication & PR | Scoop.it
How do you create a message platform? If this is your first time, this post will help you get started. Learn the different components and how to assemble them.

 

Here is the first post in my series on message planning. If you don’t know how to put together a message platform, this platform will help you understand some of the components most commonly found in them. If you already know how to create a message platform, I hope you’ll pick up a tip or two that you can use the next time you have to put one together – and I hope you’ll chime in with your suggestions for the less-experienced readers of this post.

 

Please keep in mind that there are many different approaches to developing a message platform. Not all platform components outlined in this post are necessary or appropriate for every organization. I’m providing these suggestions as guidance for those going through this process for the first time. It’s up to you to evaluate and decide which components will help you best meet your communication goals.

 

Rather than drone on about all the reasons why you should create a message platform for your organization, I’m going to assume you have already gone through that process. If you need a reason, I think a message platform is a great way to get everyone in your organization on the same page with who you are, what you do and how you want to communicate all those things in various formats inside and outside of your organization. Let’s get started….

 

[Jeremy Porter offers a really informative look at messaging - JD]


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The Psychology of Storytelling: 10 Proven Ways to Create Better Stories (and Why Stories Sell)

The Psychology of Storytelling: 10 Proven Ways to Create Better Stories (and Why Stories Sell) | Communication & PR | Scoop.it
The #1 trait of a persuasive story is how “engaging” the story is.

There are a million writing blogs that will go on and on about how to craft amazing stories, but is any of that (potentially good) advice backed up by research? In fact, there is an additional study conducted by Green & Brock that addresses just what makes a story engaging. Here’s what they found:

 

Wow!! My entire review just disappeared! Well -- go read this great article anyway :)

 

Here is what to pay attention to: all the solid tips -- based on research -- on how to create better stories. They are great. Particularly modeling, irony, imagery, and going beyond the digital campfire. There's lots more to this article that what I have mentioned here.

 

So go read it. In the meantime, I'll chat with the Internet Powers That Be to hunt for the original review I wrote in whatever black hole it has found itself in! Ay yi yi ....

 

Karen Dietz, for her curated content on business storytelling at www.scoop.it/t/just-story-it ;

 

[Really enjoyable storytelling post - JD]


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Journalist shares 7 common PR sins to avoid | Articles | Home

Journalist shares 7 common PR sins to avoid | Articles | Home | Communication & PR | Scoop.it
Simple steps to streamline communication with reporters—and make both of your jobs easier.

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Social Media ROI: How To Define a Strategic Plan

Social Media ROI: How To Define a Strategic Plan | Communication & PR | Scoop.it

As marketers are tasked with the challenge of doing less with more, there's an increasing demand to quantify the value of social media. Here's a guide to mapping a social media strategy with meaningful KPI's that align to business objectives for tangible measurement!

 

Quantifying the value of social media can be a daunting task. Unclear objectives and numerous metrics add confusion. It's time to ground your social media initiatives with a strategic plan that makes measurement clear and easy.

 

Start by following the social media strategy funnel. Before diving into tactics, you need to define social media goals that align with business objectives....

 

[Smart tips for social media strategies from Angie Schottmuller - JD]


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The Power of an Optimized Press Release: PRWeb’s Story [INFOGRAPHIC]

The Power of an Optimized Press Release: PRWeb’s Story [INFOGRAPHIC] | Communication & PR | Scoop.it
Discover how PRWeb’s press release optimization practices have evolved and enhanced web traffic results.

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79 Link Building Resources For 2012

79 Link Building Resources For 2012 | Communication & PR | Scoop.it

Another year has passed since the 2011 edition of 79 Link Building Resources where Kristi Hines listed various blogs, their top link building posts, and some great link building tools to add to your toolkit.

Those blogs, to this day, are still great resources to visit when looking for posts on link building.

 

Since that post was published, a lot of things have changed in the link building world.

In this 2012 edition of link building resources, covered is  the big changes that have happened in the link building world as well as what works (and doesn’t) when it comes to link building strategy.

 

There you have it!

A Comprehensive Compilation of 79 Great Link Building Resources to chew on.

 

By Kristi Hines. http://bit.ly/R0GL19

Source. http://bit.ly/PRAt7V


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Thinking Out Loud: Social media risk not the issue! Companies are.

Thinking Out Loud: Social media risk not the issue! Companies are. | Communication & PR | Scoop.it

I read a recent Deloitte and Forbes Insights article which found that US executives considered social media one of the top five sources of risk to their companies over the next three years. Then in a survey done by Altimeter in August this year (source below), 66% said reputational damage to the brand was a critical or significant risk.

This is both good and bad.

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Which Are the Riskiest Social Media Sites for Brands?

Which Are the Riskiest Social Media Sites for Brands? | Communication & PR | Scoop.it

Always important to know what the top people think. I am sort of surprised by the high numbers.--David

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Curated Topic Pages Are The Next Big Thing in Content Publishing

Curated Topic Pages Are The Next Big Thing in Content Publishing | Communication & PR | Scoop.it

Robin Good: Chronological and time-bound sequences have been the overwhelming approach to organize content on the web, just like newspapers had been doing for a long time. Look at blogs, Facebook and Twitter to see how pervasive this type of chronological organization has become.

 

But as more content becomes available more rapidly, chronological organization doesn't work anymore.

 

What we need is the option to navigate, quality content, through topic-based structures, maps and collections, where time is only one among other factors helping me slice and dice what I want to see.

 

"There's simply too much content to consume nowadays, so the great challenge of online publishing is to organize it better. Topic pages are the solution."

 

From the original article: "The time for topic pages has come.

 

Chronological and real-time consumption of content just doesn't work anymore.

It's time for topic pages to add a layer of organization on top."

 

 

Right on track. 8/10

 

Full article: http://www.readwriteweb.com/archives/why-topic-pages-are-the-next-big-thing.php

 

[Trend to watch for content, marketing, PR pros - JD]

 


Via Tom George, Robin Good, Jeff Domansky
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Some Instagram campaign inspiration

Some Instagram campaign inspiration | Communication & PR | Scoop.it

Instagram is pretty cool. Keep it that way if you want to join in as a company. Thats my gut feeling.


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Govt asks depts not to post `unverified` facts on social sites - Zee News

Govt asks depts not to post `unverified` facts on social sites - Zee News | Communication & PR | Scoop.it
Zee NewsGovt asks depts not to post `unverified` facts on social sitesZee NewsSocial media, it said, should only be one of the components of the overall citizen engagement strategy and government departments must desist from using only social media...
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