Communication & PR
Follow
Find
843 views | +0 today
Your new post is loading...
Your new post is loading...
Rescooped by Janine Lloyd from Communication & PR
Scoop.it!

HOW-TO: Write Articles That Go Viral On Social Media [10 Tips]

HOW-TO: Write Articles That Go Viral On Social Media [10 Tips] | Communication & PR | Scoop.it
What does it take for something to go viral? Have you ever written an article that got a ton of shares on social media sites?

Via The Fish Firm, Janine Lloyd
more...
Lilia Fernandez's curator insight, March 15, 2013 9:18 AM
(null)
Anthony Burke's curator insight, March 16, 2013 6:26 AM

Pity about poor spelling - really turns me off!

Franc Viktor Nekrep's curator insight, August 17, 2013 9:57 AM

add your insight...

 
Rescooped by Janine Lloyd from Public Relations & Social Media Insight
Scoop.it!

Advertisers Should Act More Like Newsrooms | Harvard Business Review

Advertisers Should Act More Like Newsrooms | Harvard Business Review | Communication & PR | Scoop.it

The rise of spontaneous social ads means the end of the ad campaign as we know it. fascinating thing happened at the Super Bowl this year. Typically, Super Bowl advertisers meticulously plan every aspect of their presence months in advance of the big game.

 

But this time, Coca-Cola, Audi, and Oreo didn't just limit themselves to pre-packaged creative — they also had in place rapid response teams that adapted to events as they happened. So when the rest of America was reacting to the power outage in the stadium, the brands were, too — appropriately and in their own brand voice.

 

Recently, the Wharton Future of Advertising Program asked more than 175 industry leaders to describe their vision of what advertising would be like in the year 2020. Based on our analysis of the responses to the 2020 Project, the Super Bowl case isn't just a once-a-year stunt — it's a preview of a model that will scale and become a foundational characteristic of major brand advertising. The industry experts had a varied take, but a remarkably consistent theme emerged: the rigid campaign-based model of advertising, perfected over decades of one-way mass media, is headed for extinction....


Via Jeff Domansky
more...
Leonie vander Westhuizen's curator insight, February 17, 2013 1:22 AM

I like the example of Audi, Coca Cola and Oreo that shows how advertising differs. In teaching PR it is important for students to know that the way you as PRO work is challenging

Casey Strachan's curator insight, February 17, 2013 1:59 PM

In case you are still thinking otherwise, the rigid campaign-based model of advertising, in one-way mass media, is headed for extinction....

Jeff Domansky's comment, February 17, 2013 3:27 PM
Appreciate the comments Leonie and Casey. Agree it is critical to stay ahead of this disruption!
Rescooped by Janine Lloyd from Public Relations & Social Media Insight
Scoop.it!

Robert Munsch's Storytelling Lessons for Content Marketers

Robert Munsch's Storytelling Lessons for Content Marketers | Communication & PR | Scoop.it
Content marketers can learn about audience building & engagement from renowned author Robert Munsch. Improve your strategy with tips from a storytelling master!

Via Karen Dietz, Pedro Barbosa, Jeff Domansky
Janine Lloyd's insight:

A must read about storytelling for Content Marketers

more...
Jeff Domansky's curator insight, February 4, 2013 4:48 PM

Pedro Barbosa and Karen Dietz shares storytelling insight sparked by the inspiration of children's writer Robert Munsch.

Laurence Roelants's curator insight, February 5, 2013 2:47 AM

Magnifique leçon qui nécessite une évolution des mentalités des marketers traditionnels: offrir de la valeur avant de penser à vendre quoi que ce soit ....et garder l'enthousiasme intact!

Two Pens's curator insight, February 5, 2013 12:00 PM

Munsch immersed himself in the world of his industry and audience. It takes more effort to do it but pays off in the long term because you understand the context and what people are interested in better.

Rescooped by Janine Lloyd from Public Relations & Social Media Insight
Scoop.it!

Here’s How Seth Godin Writes | Copyblogger

Here’s How Seth Godin Writes | Copyblogger | Communication & PR | Scoop.it

When Seth Godin talks, people listen. We've been listening for years to this bestselling author of 17 books with a storied background in publishing. Here's a really interesting interview with one of the most popular writers today. He has a very unique perspective on the craft.


Via Jeff Domansky
more...
Rescooped by Janine Lloyd from Public Relations & Social Media Insight
Scoop.it!

France Bans The Hashtag | Forbes

France Bans The Hashtag | Forbes | Communication & PR | Scoop.it

"It's a dark day for the Gallic Internet, as the French drive to preserve their language by altering the settled will of the online community. The hashtag will no longer be used in official communications or papers...." #WTF? #Merde! Trust the French to come up with something like this. I'm not French bashing I just don't understand what they're trying to prove. I'd react the same if it was Lithuania the UK or the US. This is just stupid.


Via Jeff Domansky
Janine Lloyd's insight:

France vs Public - bans the #. I am puzzled?

more...
No comment yet.
Scooped by Janine Lloyd
Scoop.it!

Key Content Marketing Trends, Native Advertising

Key Content Marketing Trends, Native Advertising | Communication & PR | Scoop.it
The content marketing industry is changing more rapidly than ever. Here are 3 critical content marketing trends that signal big industry changes still ahead.
more...
No comment yet.
Rescooped by Janine Lloyd from PR :: Change for the better_Carla Bulhões
Scoop.it!

The (almost) definitive guide for brands on Twitter | Articles | Main

The (almost) definitive guide for brands on Twitter | Articles | Main | Communication & PR | Scoop.it
Companies are tweeting—they’re just not doing it well. Here’s how you can do it superfreakinwell for your brand.

Via Carla Bulhões
more...
No comment yet.
Rescooped by Janine Lloyd from SEO and Social Media Marketing
Scoop.it!

SEO FAQ's Guide [Infographic]

SEO FAQ's Guide [Infographic] | Communication & PR | Scoop.it

Here is a great infographic on keyword research, site architecture and structure, page optimisation for SEO, link building, SEO tactics, linkbaiting and social media.

 

This guide will help you find areas for improvements in your SEO techniques, and most certainly will offer insight on if you are on the right track or not with your websites SEO.


Via Antonino Militello
more...
No comment yet.
Rescooped by Janine Lloyd from Hotel Marketing
Scoop.it!

Google Facts:Google Adwords for Travel

Google Facts:Google Adwords for Travel | Communication & PR | Scoop.it
Learn Google facts and stats based on Google's Q3 2012 revenues from AdWords advertising, plus insight on the changing landscape of paid search advertising.

Via WIHPhotel
more...
No comment yet.
Rescooped by Janine Lloyd from PR, Public Relations & Public Opinion
Scoop.it!

Outrage Over Pizza Hut 'Sausage Or Pepperoni' Illustrates Why PR Is Losing Battle - Forbes

Outrage Over Pizza Hut 'Sausage Or Pepperoni' Illustrates Why PR Is Losing Battle - Forbes | Communication & PR | Scoop.it
Whether you work in brand marketing or corporate communications for a consumer brand, not-for-profit, b2b company, or at an advertising, public relations, branding or social media agency – there is one constant about the space: creativity.

Via Sara Duane-Gladden
more...
No comment yet.
Rescooped by Janine Lloyd from Public Relations & Social Media Insight
Scoop.it!

A Bad Interview: 6 Reasons This Spokesperson Failed | Mr. Media Training

A Bad Interview: 6 Reasons This Spokesperson Failed | Mr. Media Training | Communication & PR | Scoop.it
Tara Wall, a senior adviser to Mitt Romney’s campaign, appeared on CNN with Soledad O’Brien this morning. Her appearance didn’t go well.

 

When the conversation turned to foreign policy—as it predictably would, given that Gov. Romney’s major foreign policy address to the Virginia Military Institute also occurred today—Ms. Wall failed to make a convincing argument for her candidate.

 

There are at least six lessons to take away from this train wreck...

 

[Great example of poor preparation and probably the wrong spokesperson for the topic. ~ Jeff]


Via Jeff Domansky
more...
No comment yet.
Scooped by Janine Lloyd
Scoop.it!

Thinking Out Loud: what are you doing to infleunce customer perceptions?

Thinking Out Loud: what are you doing to infleunce customer perceptions? | Communication & PR | Scoop.it
more...
No comment yet.
Rescooped by Janine Lloyd from PR, Public Relations & Public Opinion
Scoop.it!

Marketing to Women: Tampons Say Sorry

Marketing to Women: Tampons Say Sorry | Communication & PR | Scoop.it

Via Sara Duane-Gladden
more...
Pharma Marketing Agencies ,arizona's comment, June 22, 2012 2:10 AM
nice to share
Rescooped by Janine Lloyd from Modern Marketer
Scoop.it!

HOW-TO: Write Articles That Go Viral On Social Media [10 Tips]

HOW-TO: Write Articles That Go Viral On Social Media [10 Tips] | Communication & PR | Scoop.it
What does it take for something to go viral? Have you ever written an article that got a ton of shares on social media sites?

Via The Fish Firm
Janine Lloyd's insight:

This is spot on! A must read.

more...
Lilia Fernandez's curator insight, March 15, 2013 9:18 AM
(null)
Anthony Burke's curator insight, March 16, 2013 6:26 AM

Pity about poor spelling - really turns me off!

Franc Viktor Nekrep's curator insight, August 17, 2013 9:57 AM

add your insight...

 
Rescooped by Janine Lloyd from Public Relations & Social Media Insight
Scoop.it!

Seth's Blog: Is a famous thinker better than a great one?

Seth's Blog: Is a famous thinker better than a great one? | Communication & PR | Scoop.it

Does a bestselling author have more to say than someone who has written a brilliant book that didn't sell? Does a tenured professor at Yale deserve more credence than someone doing breakthrough work at a local state school? ...For physical goods, a trusted brand name certainly increases the likelihood of purchase, because the risk is lower. We figure that Nabisco is less likely to sell us an unflavorful dust cookie than some unknown brand at the health food store. For a new flavor, the brand makes it an easier choice. An idea is different, though, because the only apparent cost is the time it takes to hear it. (That's not really true, of course)....


Via Jeff Domansky
more...
No comment yet.
Rescooped by Janine Lloyd from Modern Marketer
Scoop.it!

5 Types of Snack Size Content for Social Media Marketing Worth Considering

5 Types of Snack Size Content for Social Media Marketing Worth Considering | Communication & PR | Scoop.it
Written by Jeff Bullas Our attention spans and communication habits seem to be following the development path of micro-processors.

Via The Fish Firm
more...
Kevin Tu's curator insight, April 9, 2013 9:14 AM

this article pointed out a very common moden behaviour of comsumers which is that their communication habbit has shiffted from receving all messages and information to selective ones only and those are commenly the ones thats short. This article pointed out the importance of understanding people's communication behaviour and as a marketer, we should design ads thats fits the behaviour of comsumers which is make it easy for comsumers to understand and short. A good marketer should be able to understand how to be communicate effectivly with comsuers.

 

록시's comment, April 9, 2013 9:48 AM
But I reckon some of the ads on todays media are too short that it doesnt get any message across.
Theoni Paulse's comment, April 9, 2013 6:56 PM
As long as the ads that are short get to the point staright away and don't creat confusion between the brand and the message. Sometimes long ads drag on for too long and teh mesage is lost
Rescooped by Janine Lloyd from PR, Public Relations & Public Opinion
Scoop.it!

AIG 'Thank You America' Ad Campaign Backfires

AIG 'Thank You America' Ad Campaign Backfires | Communication & PR | Scoop.it
aig's recent advertising campaign, "thank you america," could have been a perfect hit -- if it wasn't for a major communication faux-pas.

Via Sara Duane-Gladden
Janine Lloyd's insight:

Companies need to fix the disconnect between marketing communications and C-suite decision making otherwise this kind of crises takes place. The brand management team were unaware of legal and high level decisions being taken, which turned their positive advert into a communication faux-pas!

more...
No comment yet.
Scooped by Janine Lloyd
Scoop.it!

Content Marketing Strategy: Leverage Paid, Owned, Earned Media

Content Marketing Strategy: Leverage Paid, Owned, Earned Media | Communication & PR | Scoop.it
Content marketing that combines paid, earned, and owned media is a simple strategy that leads to publisher partnerships that can drive success for both parties.
more...
No comment yet.
Scooped by Janine Lloyd
Scoop.it!

Only 18% of Top CEOs Are on Social Networks

Only 18% of Top CEOs Are on Social Networks | Communication & PR | Scoop.it
Social networks like Facebook and Twitter may be gaining users at a quick pace, but at least one group continues to be hesitant about joining: CEOs. Only 18% of the CEOs of the ...
Janine Lloyd's insight:

My view is simple: CEO's don't have the TIME on their hands to tweet or post, never mind manage and maintain connections on social media. Just face it, if you want to target CEO's go somewhere else...

more...
No comment yet.
Scooped by Janine Lloyd
Scoop.it!

6 tips for effective crises management

6 tips for effective crises management | Communication & PR | Scoop.it
Those who have handled crises situations before know very well that we can�t control every possible incident that may affect company reputation and share value. Often a crisis comes out of left field and usually the business is not ready for it.
more...
No comment yet.
Scooped by Janine Lloyd
Scoop.it!

Drucker’s Knowledge Worker in the Age of Social Media: Announcing Enhanced LinkedIn Integration Scoop.it

Drucker’s Knowledge Worker in the Age of Social Media: Announcing Enhanced LinkedIn Integration Scoop.it | Communication & PR | Scoop.it
..Over half a century ago, management guru Peter Drucker presented the concept of the knowledge worker. Compared to the manual laborer, the knowledge worker focused on quality over quantity and worked more independently as problem solvers.
more...
No comment yet.
Rescooped by Janine Lloyd from Curation Revolution
Scoop.it!

Email Marketing Is All About The First Hour So Timing Is Key [infographic]

Email Marketing Is All About The First Hour So Timing Is Key [infographic] | Communication & PR | Scoop.it

Great information. Of course, if all e-newsletters come at this time, people will be less likely to read them and so a different time will be better.--David


Via maxOz, Martin (Marty) Smith
more...
No comment yet.
Scooped by Janine Lloyd
Scoop.it!

Transform Your Agency into a Content-Focused Newsroom in 60 Days

Transform Your Agency into a Content-Focused Newsroom in 60 Days | Communication & PR | Scoop.it

I have always believed that agencies must be content focused....here are some great ideas to transform your agency into a content-focused newsroom.

more...
No comment yet.
Scooped by Janine Lloyd
Scoop.it!

10 Creative Ways to Use Instagram for Business

10 Creative Ways to Use Instagram for Business | Communication & PR | Scoop.it

Here's everything you need to know about sharing photos on this mobile app to give your business extra visibility and engagement.


Are you thinking about putting your business on Instagram? Are you looking for content ideas for this increasingly popular mobile social platform? Read further to discover how you can use Instagram to give your business extra visibility and better engage with the Instagram community.

 

What Is Instagram?
Instagram is a free mobile photo-sharing app with 80 million users and counting. It has seen many changes lately.

 

Instagram was acquired by Facebook in April 2012, launched a redesign on iOS that includes a new “Explore” tab and is rumored to be developing a web presence (so that users can see photos online, not just on the mobile app).

 

Social media management platform HootSuite also recently announced the addition of Instagram to its app directory. This gives HootSuite users access to almost all of Instagram’s features, which include searching, viewing and liking content, adding comments and sharing photos to other social platforms.

 

Clearly, Instagram is an up-and-coming photo-focused social platform not to be ignored. So what can your brand do with it?

 

Here are 10 creative ways your business can use Instagram.


more...
Carly Armstrong's curator insight, January 30, 2014 5:52 PM

I think this article is such a good way to help people get more publicity for their business whether they have one already, or they are starting a new one.  Ten different ways to help get you going, keep you going, and have people get really interested in what it is your business has to over as well how they can help and be a part.

Rescooped by Janine Lloyd from Public Relations & Social Media Insight
Scoop.it!

Dumb PR Stunt: Ticking Promo Clocks Cause Bomb Scare - PRNewser

Dumb PR Stunt: Ticking Promo Clocks Cause Bomb Scare - PRNewser | Communication & PR | Scoop.it
Dumb PR Stunt: Ticking Promo Clocks Cause Bomb Scare...

 

Apologies to our readers—we thought that we had identified the day’s dumbest PR stunt in the NJ state Senate president’s public appeal to make “replacement” football refs illegal.

 

In fact, an even dumber stunt went down in Los Angeles this morning. It inspired more than frustration and Internet mockery—it actually led to a bomb scare and the two-and-a-half hour evacuation of a radio station in downtown LA. What started it? A beeping package delivered to the lobby of LA’s KNX 1070 at the beginning of the work day....

 

[Yep. That's dumb alright - JD]


Via Jeff Domansky
more...
No comment yet.