The rise of spontaneous social ads means the end of the ad campaign as we know it. fascinating thing happened at the Super Bowl this year. Typically, Super Bowl advertisers meticulously plan every aspect of their presence months in advance of the big game.
But this time, Coca-Cola, Audi, and Oreo didn't just limit themselves to pre-packaged creative — they also had in place rapid response teams that adapted to events as they happened. So when the rest of America was reacting to the power outage in the stadium, the brands were, too — appropriately and in their own brand voice.
Recently, the Wharton Future of Advertising Program asked more than 175 industry leaders to describe their vision of what advertising would be like in the year 2020. Based on our analysis of the responses to the 2020 Project, the Super Bowl case isn't just a once-a-year stunt — it's a preview of a model that will scale and become a foundational characteristic of major brand advertising. The industry experts had a varied take, but a remarkably consistent theme emerged: the rigid campaign-based model of advertising, perfected over decades of one-way mass media, is headed for extinction....
When Seth Godin talks, people listen. We've been listening for years to this bestselling author of 17 books with a storied background in publishing. Here's a really interesting interview with one of the most popular writers today. He has a very unique perspective on the craft.
"It's a dark day for the Gallic Internet, as the French drive to preserve their language by altering the settled will of the online community. The hashtag will no longer be used in official communications or papers...." #WTF? #Merde! Trust the French to come up with something like this. I'm not French bashing I just don't understand what they're trying to prove. I'd react the same if it was Lithuania the UK or the US. This is just stupid.
Whether you work in brand marketing or corporate communications for a consumer brand, not-for-profit, b2b company, or at an advertising, public relations, branding or social media agency – there is one constant about the space: creativity.
Tara Wall, a senior adviser to Mitt Romney’s campaign, appeared on CNN with Soledad O’Brien this morning. Her appearance didn’t go well.
When the conversation turned to foreign policy—as it predictably would, given that Gov. Romney’s major foreign policy address to the Virginia Military Institute also occurred today—Ms. Wall failed to make a convincing argument for her candidate.
There are at least six lessons to take away from this train wreck...
[Great example of poor preparation and probably the wrong spokesperson for the topic. ~ Jeff]
Does a bestselling author have more to say than someone who has written a brilliant book that didn't sell? Does a tenured professor at Yale deserve more credence than someone doing breakthrough work at a local state school? ...For physical goods, a trusted brand name certainly increases the likelihood of purchase, because the risk is lower. We figure that Nabisco is less likely to sell us an unflavorful dust cookie than some unknown brand at the health food store. For a new flavor, the brand makes it an easier choice. An idea is different, though, because the only apparent cost is the time it takes to hear it. (That's not really true, of course)....
Companies need to fix the disconnect between marketing communications and C-suite decision making otherwise this kind of crises takes place. The brand management team were unaware of legal and high level decisions being taken, which turned their positive advert into a communication faux-pas!
Those who have handled crises situations before know very well that we canâ��t control every possible incident that may affect company reputation and share value. Often a crisis comes out of left field and usually the business is not ready for it.
..Over half a century ago, management guru Peter Drucker presented the concept of the knowledge worker. Compared to the manual laborer, the knowledge worker focused on quality over quantity and worked more independently as problem solvers.
Here's everything you need to know about sharing photos on this mobile app to give your business extra visibility and engagement.
Are you thinking about putting your business on Instagram? Are you looking for content ideas for this increasingly popular mobile social platform? Read further to discover how you can use Instagram to give your business extra visibility and better engage with the Instagram community.
What Is Instagram? Instagram is a free mobile photo-sharing app with 80 million users and counting. It has seen many changes lately.
Instagram was acquired by Facebook in April 2012, launched a redesign on iOS that includes a new “Explore” tab and is rumored to be developing a web presence (so that users can see photos online, not just on the mobile app).
Social media management platform HootSuite also recently announced the addition of Instagram to its app directory. This gives HootSuite users access to almost all of Instagram’s features, which include searching, viewing and liking content, adding comments and sharing photos to other social platforms.
Clearly, Instagram is an up-and-coming photo-focused social platform not to be ignored. So what can your brand do with it?
Here are 10 creative ways your business can use Instagram.
Dumb PR Stunt: Ticking Promo Clocks Cause Bomb Scare...
Apologies to our readers—we thought that we had identified the day’s dumbest PR stunt in the NJ state Senate president’s public appeal to make “replacement” football refs illegal.
In fact, an even dumber stunt went down in Los Angeles this morning. It inspired more than frustration and Internet mockery—it actually led to a bomb scare and the two-and-a-half hour evacuation of a radio station in downtown LA. What started it? A beeping package delivered to the lobby of LA’s KNX 1070 at the beginning of the work day....
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