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The 8 First Social Media Posts From Space - Mashable

The 8 First Social Media Posts From Space - Mashable | Communication & PR | Scoop.it
The 8 First Social Media Posts From Space Mashable Astronauts of all countries are represented on Twitter, Reddit and other sites, allowing users to connect, engage and learn about space on an incredibly personal level — something that is...

Via heidi groshelle
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Keywords Still Matter

Keywords Still Matter | Communication & PR | Scoop.it
As content marketing becomes more popular some people claim that keywords don't matter anymore. The problem? You need keywords to produce successful content.

Via Chikodi Chima
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Chikodi Chima's curator insight, July 11, 2013 12:28 AM

So much good stuff here about how to use keywords to deliver the optimal customer experience.

 

Major Points: 

 

You need to understand the user and the words they use to find your content.

 

Keywords let you create content that matches user intent.


By decoding the keyword you can create a relevant and valuable page that meets explicit and implied intent. Keyword frequency improves the reader experience because they came to your site looking for something specific. Give it to them. Repeatedly.

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Innovative Storytelling, Engagement Reflect Trends in Newsrooms

Innovative Storytelling, Engagement Reflect Trends in Newsrooms | Communication & PR | Scoop.it

Innovative storytelling, audience engagement, and financial flexibility are key ingredients for newspapers to cope with pressures from competitors, budget constraints, and the speed at which technology is changing."It came as no surprise when The New York Times took home a Pulitzer for 'Snow Fall' - the immersive multimedia package impressed journalists and web designers alike with its seamless integration of text, audio, videos, photos and interactive graphics."The comments in "Trends in Newsrooms 2013," the World Editors Forum's report on the state of the news industry, about the attention-grabbing content, underlined the importance of stories that jump out at readers....


Via Jeff Domansky
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Wining the Content Marketing Race - The PR & Communications Advantage

Wining the Content Marketing Race - The PR & Communications Advantage | Communication & PR | Scoop.it

...Brands are answering the call to create more value for customers by publishing news and content marketing. In fact, 86% of BtoC and 91% of BtoB organizations are now using content marketing tactics. As companies adopt a publisher model of content and media creation, many are beginning to rival the reach and influence of the publications in their industry.

 

Amex OPEN Forum and General Mills’ Tablespoon are great examples of this. What do these changes mean for Public Relations and Communications professionals? How is PR competitively positioned compared to marketing and advertising in a content centric web? Read on for answers to these questions and more.

 

By providing news content that traditional sources are not, brands are creating new connections with their communities and customers. While much of content marketing falls under the realm of corporate marketing, the expertise in messaging, content creation and media relations that many Public Relations professionals bring to the table can offer a competitive advantage in 3 key areas...


Via Jeff Domansky
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Jeff Domansky's curator insight, June 19, 2013 3:56 PM

It's an important question. Can public relations really lead the marketing charge?

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Old vs. New PR, and What Offers Better ROI

Old vs. New PR, and What Offers Better ROI | Communication & PR | Scoop.it
Need to know how many people read your press release online? Wondering how many Twitter followers you gained after an Internet-based publicity stunt?

Via Sara Duane-Gladden
Janine Lloyd's insight:

I think the industry must move towards combining both and creating a synergy between "old" and "new PR" after all: media whether they are new or traditional are channels of communication. Our channels and means of communication has moved, this does not mean that one replaces the other. And it really depends on the client and their industry. There are many traditional channels in SA that continue to thrive because our markets are still consuming them. It is easier to measure ROI in the digital world because the metrics are relatively simple/easy to get. We need to amalgamate ROI models in the digital world with BETTER metrics in traditional PR to prove measurable results all round.

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Chelsea Tidswell's curator insight, September 24, 2013 4:41 AM

PR and advertising is a huge part of IMC and with new PR being available, this makes its easier for companies to communicate with their consumers much easier. One of the biggest things highlighted in this article is how much easier it is to measure the success rate of PR and advertising. It is simple to see how many new followers a company has on twitter or how many likes they have gained on Facebook. Back in the day, it was hard to measure the amount of people that were receiving the advertisement. Also with using PR in the new style, it makes reaching younger consumers much easier than when you place an advertisement in a newspaper or magazine. This article truly shows how important PR and advertising is to IMC and the best ways that a successful campaign can be accomplished. 

Tegan Thomas's comment, September 25, 2013 5:38 AM
Too true Chelsea! PR is such a significant role in the way people get the ads for products. There is also a significant amount of people that do not use social media yet and they could be missing out on some of the companies that only use social media for their advertising and they are missing a whole demographic.
Janis Wu's comment, September 25, 2013 6:52 AM
Great insight, Chelsea! Since you have mentioned that it is more easier for companies to get direct measurements from their advertising campaigns. And also, using these new PR strategies easily benefits the target customers and current customers via exposing the direct messages to them. It helps the business to save a lot of money as well, in others, saving more money within an organization is receiving more revenue.
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Towards comprehensive security - The Nation

Towards comprehensive security - The Nation | Communication & PR | Scoop.it
Towards comprehensive security The Nation For instance, the commission has not provided a definitive answer to the question whether the Americans had sent to Pakistan's top leadership any communication about the Abbottabad operation prior to its...
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5 Quick way to Increase Sales Through Social Media Marketing Strategies

5 Quick way to Increase Sales Through Social Media Marketing Strategies | Communication & PR | Scoop.it
In this highly competitive world, one of the biggest challenges for online retailers is to increase sales of their ecommerce business. Ecommerce businessman wants to stand-out from thousands of oth...
Janine Lloyd's insight:

Really succinct and practical tips to leverage social media for online retailers...

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10 Animals With More Social Media Fans Than Major Media Outlets

10 Animals With More Social Media Fans Than Major Media Outlets | Communication & PR | Scoop.it

Let's face it. Animals rule the Internet. Between LOLcats and upside-down dogs, people just can't get enough cute. Even serious news stories can't compare to the viral power of a sneezing panda or giggling slow loris.

 

In the world of social media, animals have been tweeting with more than just their beaks. They've been updating Facebook and YouTube accounts as well. The human faces behind these animal status updates spend precious time managing fictional animal accounts, but many have more online followers than major media outlets.We've collected the most popular animal social media accounts and compared their fan bases to those of prominent media organizations. The results should shed some light on the Internet's priorities. Cute. Even serious news stories can't compare to the viral power of pets....


Via Jeff Domansky
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malek's curator insight, July 12, 2013 12:25 PM

Maru has more subscribers than CNN, Fox News, and The New York Times’ channels combined

Jeff Domansky's curator insight, July 12, 2013 4:01 PM

Not sure what this says about mankind and the Internet but there was some fun reading for marketers and content pros.

Rescooped by Janine Lloyd from Public Relations & Social Media Insight
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Should LinkedIn Groups Be Part of Your Social Strategy?

Should LinkedIn Groups Be Part of Your Social Strategy? | Communication & PR | Scoop.it

Many people know that LinkedIn is an important social network, but are they using it to the full potential? LinkedIn Groups might be the missing piece....Labeled the “professional” social network, LinkedIn boasts nearly 250 million users. But unfortunately, a lot of people take a “set it and forget it” approach when it comes to one of the larger social networks around. If this is your tactic when tackling LinkedIn, we’d like to share with you some thoughts on how to better utilize a very important and useful piece of your social strategy....


Via Jeff Domansky
Janine Lloyd's insight:
With the second most popular social network being LinkedIn a B2B social strategy is a must! But it does require some know-how and resource (time) to build relationships in this professional social network.
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Marty Koenig's comment, July 15, 2013 9:38 PM
I wrote a book on this very subject. It's all about the Group Sync Method. http://bit.ly/FiverrLinkedInBook
Jeff Domansky's comment, July 15, 2013 11:30 PM
Thanks for mentioning your book Marty. Looks helpful.
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2013's Complex Social Media Landscape in One Chart - Mashable

2013's Complex Social Media Landscape in One Chart - Mashable | Communication & PR | Scoop.it
2013's Complex Social Media Landscape in One Chart
Mashable
(In other words "brand" doesn't tie in to the "blog/microblogs" category. Tcp4. First Conversation Prism.

Via heidi groshelle
Janine Lloyd's insight:
Great graphic
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How to Rock Social Media in 30 Minutes a Day [INFOGRAPHIC] | Social Media Today

How to Rock Social Media in 30 Minutes a Day [INFOGRAPHIC] | Social Media Today | Communication & PR | Scoop.it
With a defined social media strategy in place, marketers can rock social media in 30 minutes a day. Sound too good to be true? It is actually possible if your daily use of social media is built upon a well-developed social media strategy.

Via Carla Bulhões
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How Are Moms Using Social Media (And Why Does This Matter To Marketers)? | AllTwitter

How Are Moms Using Social Media (And Why Does This Matter To Marketers)? | AllTwitter | Communication & PR | Scoop.it

Did you know that a recent study showed that almost half (44 percent) of moms have gone on to make a purchase after a friend posted a recommendation or liked a product on a social media site? We’ve been here before, of course (many times), but it bears repeating – moms and social media make a great mix, and if these socially savvy ladies are a demographic fit for your business then you should absolutely be engaging with them – frequently – within your marketing campaigns. You need more proof? Moms love to share information about products. Your products. More than nine in ten (92 percent) pass along information about deals or finds to others, and 78 percent of moms follow brands on social media to get coupons and discounts (compared to 55 percent of other folk). They’re mobile, too – 89 percent of moms use their smartphone to check social media on the move....


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Jeff Domansky's comment, May 13, 2013 2:37 PM
Thanks all for comments and glad it was useful.
Val&co's curator insight, May 14, 2013 2:42 AM

Attention, pas transposable dans le contexte français

Done4USocialMedia's comment, May 15, 2013 4:39 AM
As a working Mom I find social media so valuable and ours are the best recommendations you could wish for.
Rescooped by Janine Lloyd from PR and Social Media Best Practices
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You didn’t make the Harlem Shake go viral—corporations did

You didn’t make the Harlem Shake go viral—corporations did | Communication & PR | Scoop.it
http://www.youtube.com/watch?feature=player_embedded&v=8nSiyP4IMO8 Google’s trend charts of the phrase “Harlem Shake” are seismic. Almost no one looked for the words until Feb.

Via Ryan Crowder
Janine Lloyd's insight:

This article is really insightful the author traces the origins of the viral Harlem Shake phenomenon and concludes "it had nothing to do with community and everything to do with commerce."

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Ryan Crowder's curator insight, April 2, 2013 1:22 PM

Intriguing study in how a meme originated and the role marketers played in it's propagation. Like the analysis of where the money flows as well.

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10 Marketing Roles for the Next 10 Years

10 Marketing Roles for the Next 10 Years | Communication & PR | Scoop.it
Did you know that nine in 10 companies create their own content to attract or retain customers? That content is then distributed through social media sites, blogs, email newsletters, webinars,

Via Chikodi Chima
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Chikodi Chima's curator insight, July 10, 2013 3:24 AM

The job you will have in five years hasn't been invented yet :-P

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Integrated Marketing Communications | Social Media Today

Integrated Marketing Communications | Social Media Today | Communication & PR | Scoop.it

Think about it this way: It used to be you’d have a crisis communication plan written and it would stay in a drawer until your PR team pulled it out the following year, dusted it off, and gave it a good rewrite.

 

I’m sure you see or hear this a lot: Traditional PR is dead! Media relations is dead! Websites are dead! Marketing is dead! Advertising is dead! Newspapers are dead!

 

Granted, sometimes those things are written to motivate people to click on a link, but all of the customary ways of communication are far from dead. Instead, we find it’s necessary to integrate the things that are “dead” with digital public relations....


Via Jeff Domansky
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Haifeng LIU's comment, August 23, 2013 10:09 PM
What I found particularly interesting about the article is that it suggests integrating not only marketing messages, but also messengers within the company to communicate better with consumers. It can be a costly and difficult challenge, but I think this is what it takes for companies to create a really good public image today. This article is based on the concept of IMC and how it isn't a recent concept and has been actually been in use for two decades now.
Kailee.Zimmerman's curator insight, July 28, 4:06 AM

Important tips of how to effectivey integrate IMC. Includes understanding the correlation with bringing in total integration with incentives. Developing a strong internal team. As well as undertanding that human resources and customer service are a good tool, when dealing with social media.

Jacques Dupeyroux's curator insight, August 17, 7:05 AM

Social media is rapidly growing to be one of the most powerful IMC tools. Achievable exposure and attainable reach are consistently expanding through social media's growth and popularity.

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Op-Ed: Content marketing executions require orientation beyond media

Op-Ed: Content marketing executions require orientation beyond media | Communication & PR | Scoop.it

When executing a content marketing campaign, marketers have to commit to supporting the content and to abandoning their media planning orientation. In a blog entry for PandoDaily, Shane Snow, chief creative officer at Contently, argues that content marketing - and its shiny new moniker, "native advertising," has now become a mainstream offering among advertising agencies and public relations shops.

 

Snow's assertion that content marketing has become more of a "fixture" in digital media highlights a considerable challenge, as media-oriented marketing teams - eager to implement a content-oriented approach - have yet to pivot from their media planning perspective and to adapt to a content-minded execution....


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Influencer Outreach Best Practices: Preparing a Strategic Plan

Influencer Outreach Best Practices: Preparing a Strategic Plan | Communication & PR | Scoop.it
Influencer outreach campaigns are often run as part of a broader marketing plan, integrated with a variety of other media and public relations tactics in order to extend reach.

Via Ron Sela
Janine Lloyd's insight:

Great practical advise when developing an influencer plan ...

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Ron Sela's curator insight, July 17, 2013 7:34 AM

Influencer Outreach Best Practices: Preparing a Strategic Plan

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8 Reasons To Consider Marketing With Google+ - Business 2 Community

8 Reasons To Consider Marketing With Google+ - Business 2 Community | Communication & PR | Scoop.it

So what are the numbers? After just two years the numbers are in and they are compelling, but not many people are aware of the penetration and popularity of Google plus.

- 602 million registered users

- 359 million monthly active users

- according to a GlobalWebIndex study Its active users base grew by 33% from June 2012 through to March 2013.

 

Marketing is always about fishing where the fish are and Google+ has a lot of fish

 

8 reasons to consider marketing with Google+

 

With most marketers comfortable with using Facebook for their primary social media marketing tactics they quite often don’t see the other opportunities. Here are some compelling reasons to register a Google+ plus page to complement your Facebook page, your social media and digital marketing activities....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 22, 2013 2:14 PM

The case for Google+ is growing. At the very least you need to integrate it into your social marketing strategies.

Simple2Technology's comment, July 25, 2013 5:46 PM
definitely need to get more involved in G+, looks interesting
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Infographic

Infographic | Communication & PR | Scoop.it
21 Rules for effective Social Media #Strategies #SocialMedia #Infographic (21 Rules for effective Social Media #Strategies #SocialMedia #Infographic http://t.co/RAFhTYeldx)...
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S%*t PR People Do That Journalists Hate [SlideShare]

S%*t PR People Do That Journalists Hate [SlideShare] | Communication & PR | Scoop.it

Flip through a SlideShare full of ways to avoid annoying journalists when pitching your stories....It didn’t take me long to figure out that anyone who works in PR is caught in the vast space between fact and fiction, perception and reality, and needs to constantly manage executive expectations while also maintaining effective and fruitful relationships with journalists. Ronn Torossian, a brash public relations expert in his own right, once said of his field: “PR is a mix of journalism, psychology, and lawyering -- it’s an ever-changing and always interesting landscape.”Given the confluence of factors that go into PR on any given day, along with the fact that 99% of businesses I know wish they got more press, better press, or different press on a daily basis, we decided to go to the experts on this issue. We asked a slew of journalists, producers, editors, and bloggers for their ultimate pet peeves: the things we as marketers do on a daily or weekly basis that make them want to scream, cry, block our emails, or ignore PR pitches altogether. Here's what they had to say....


Via Jeff Domansky
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Read it and learn...

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Jeff Domansky's curator insight, July 16, 2013 1:17 PM

Most PR pros shouldn't need it, but these are useful reminders of what not to do.

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How Superstars Reign Supreme: 4 Facts That Might Surprise You

How Superstars Reign Supreme: 4 Facts That Might Surprise You | Communication & PR | Scoop.it

...How intriguing, the Wired author argued, that this trend persists despite this being an age where, in his words, “it’s never been easier for small-time musicians to break out and build devoted followings; Pandora, Spotify, and iTunes offer tons of obscure music to fans, obliterating the old barrier of the tightly curated record store, while Twitter and Facebook carry even the smallest bands’ promotional messages, nuking advertising and PR costs.”

 

What we consume online, Tate suggested, is very different from what we pay for offline.That would be an interesting disparity indeed. The only problem? It isn’t true. What Tate (and many others who have reacted to Krueger’s results) have failed to realize is that Madonna and other superstars reign supreme online, too. And, in fact, even more so than ever before. Consider these data nuggets I uncovered when I examined the market for digital tracks....


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Jeff Domansky's curator insight, July 13, 2013 3:18 PM

A really interesting look at how we assume things are right on social media when they really aren't.

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Why the World of PR Is Changing

Why the World of PR Is Changing | Communication & PR | Scoop.it
There has always been comms. There has always been public affairs. There has always been PR. There has always been spin. Read the bible for heaven's sake.

Via heidi groshelle
Janine Lloyd's insight:
Very insightful article!
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heidi groshelle's curator insight, July 1, 2013 5:54 PM

Everything everything everything is changing. 

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Abercrombie & Fitch's Semi-Apology Didn't Go Over Too Well

Abercrombie & Fitch's Semi-Apology Didn't Go Over Too Well | Communication & PR | Scoop.it
Abercrombie and Fitch CEO Mike Jeffries issued what we'd describe as a semi-apology on Thursday for once saying that he doesn't want "fat" or "not so cool" kids wearing his company's clothes.

Via Sara Duane-Gladden
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Rescooped by Janine Lloyd from Modern Marketer
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60 Mind-Blowing and Tweetable Social Media Stats

60 Mind-Blowing and Tweetable Social Media Stats | Communication & PR | Scoop.it
Discover 60 of the freshest stats and facts on social media strategy, including Twitter integration for easy sharing!

Via The Fish Firm
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Laércio Bento's curator insight, May 20, 2013 8:16 AM

O significado das mídias sociais, hoje!

 

Edwin Van Reijsen's curator insight, May 24, 2013 4:46 AM

Mooie aanvullingen en feitjes voor een goede preso!

Lori Wilk's curator insight, May 29, 2013 7:35 PM

I like this creative logo

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Meet Generation C: The Connected Customer - Brian Solis

Meet Generation C: The Connected Customer - Brian Solis | Communication & PR | Scoop.it

"Now’s the time to recognize how your customer landscape is shifting and to what extent traditional and connected consumers discover and make decisions differently. The customer journey is far more complex than ever before, where new touchpoints not only emerge, they introduce a new customer journey."

Janine Lloyd's insight:

Understand Generation C - the connected customer - the future of marketing, communications and PR depends on recognising this shift! Some brands and companies have embraced the shift have you?

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