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Social media: You're doing it wrong - Chicago Tribune (blog)

Social media: You're doing it wrong - Chicago Tribune (blog) | Communication & PR | Scoop.it
Social media: You're doing it wrong
Chicago Tribune (blog)
If I had a nickel for every time someone did something wrong on social media, I'd have enough money to buy Facebook. Sadly, I have no nickels.

Via heidi groshelle
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The Science of Storytelling

The Science of Storytelling | Communication & PR | Scoop.it

Many studies show us that our brains prefer storytelling to facts.When we read facts, only the language parts of our brains work to understand the meaning. When we read a story, the language parts of our brains and any other part of the brain that we would use if we were actually experiencing what we’re reading, light up.This means that it’s easier for us to remember stories than facts. Our brains can't make major distinctions between a story we’re reading about and something we are actually doing....


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Rick Garza's curator insight, Today, 6:19 AM

There is nothing new under the sun. But that doesn't mean we can learn what our forefathers in sales new se well.  Stories get you farther than facts.

LocalMark's curator insight, Today, 8:02 AM

Every brand tells a story.

 

According to this study, our brains like stories more than facts. 

 

So give the people what they want: a good story. 

Carol Sherriff's curator insight, Today, 8:48 AM

Intriguing information about how storytelling affects the brain and makes it easier to remember things and make distinctions between the story and our experience.

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20+ Awesome Pinterest Resources for Bloggers and Marketers

20+ Awesome Pinterest Resources for Bloggers and Marketers | Communication & PR | Scoop.it

Unlike some other social networks, pins to your content will often send a consistent flow of traffic for months rather than a just a quick burst that lasts only a few days, and sometimes only a few hours.

 

I’ve been using Pinterest for about a year with a website in the photography industry and I’ve found it to be a great way to increase website visitors and also to get involved in the community. I was skeptical of Pinterest at first, but now I find it to be more useful and interesting than any other social network....


Via Jeff Domansky
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Raise the Roof Marketing's curator insight, July 8, 12:35 AM

Having some great success for clients on Pinterest, some of the tools mentioned in this article can really improve your efficiency in pinning attractive images.

Saranne Davies's curator insight, July 8, 3:55 AM

I was also skeptical as far as Pinterest was concerned but now adore the power of the pin.  Give it a try.

suraj bora's curator insight, July 8, 4:53 AM
Ashok Bajpai MD of G4S India with his courage and motivation is trying to shape the future of the country constructively.
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Storytelling For Business: Story Is The Only Difference Between You And The Competition

Storytelling For Business: Story Is The Only Difference Between You And The Competition | Communication & PR | Scoop.it

...The question then, becomes, “How do we market ourselves when it’s all just flotsam? When our competitors are just as qualified, just as committed, experienced, knowledgeable, expert?”And let’s face it folks, we may be better than some but most of us are exactly the same.The answer is: story.Keep reading to find out why storytelling for business matters, and stick around until the end for a special offer that will help you discover and tell your own....


Via Jeff Domansky
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One Marketeer's curator insight, June 26, 2:34 AM

Hey Brands, tell us a story! #engage #storytelling #branding

Geert Stox's curator insight, June 27, 3:37 AM

But don't forget: the real challenge is not only getting the story right, it is also getting your presentation and wording right! Put your passion and being in your story but keep it relevant for your audience.

Bart van Maanen's curator insight, June 27, 4:28 AM

Dat zouden meer bedrijven moeten begrijpen. :-)

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#Socialnomics 2014 by Erik Qualman @equalman

#Socialnomics 2014 by Erik Qualman is the fifth version of the most watched video series on Social Media. Qualman is a #1 best selling author and keynote spe...


Via The Fish Firm
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6 brands that employed transparency in marketing—and won

6 brands that employed transparency in marketing—and won | Communication & PR | Scoop.it

Transparency can look different depending on the audience and the context. Find out which brands exemplify what it means to be transparent today.

 

Openness has never been more important in marketing and in business. Being transparent begins with knowing your customers—it requires having a relationship with your community of customers and engaging in ongoing dialogue, and many brands are increasingly turning to an online insight community to enable this type of deep engagement and learning.

 

As the examples below show, transparency can look different depending on the audience and the context. Here are 5 brands that provide examples of what it means to be transparent today....


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Jeff Domansky's curator insight, June 9, 11:23 PM

Great look at five companies enjoying the business benefits of transparency.

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Social Media Battle Stats 2014

Social Media Battle Stats 2014 | Communication & PR | Scoop.it

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Tomas Trejbal's curator insight, May 14, 1:59 PM

another few numbers around demography and social media market position...

Alexandre Saint-Jean's curator insight, May 14, 2:09 PM

A global overview of the social media world in one infographic!

Le Brame du Cerf's curator insight, May 22, 3:30 AM

une synthèse de l'utilisation des médias sociaux et du profil des utilisateurs. Si vous voulez vous aussi synthétiser des informations sous cette forme, le collectif "le brame du cerf" peut le faire pour vous.

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After backtracking, Black Milk apologizes for sexist “Star Wars” Day post

After backtracking, Black Milk apologizes for sexist “Star Wars” Day post | Communication & PR | Scoop.it
Their Expectation vs. Reality meme did not go over well

Via Sara Duane-Gladden
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Search Engine DuckDuckGo Is Taking On Google By Doing The One Thing They Won't Do

Search Engine DuckDuckGo Is Taking On Google By Doing The One Thing They Won't Do | Communication & PR | Scoop.it

They won't track you and it makes their searches better.Named after the playground game duck duck goose, the site is not just banking on the support of people paranoid about GCHQ and the NSA.

 

Its founder, Gabriel Weinberg, argues that privacy makes the web search better, not worse. Since it doesn't store your previous searches, it does not and cannot present personalized search results. That frees users from the filter bubble – the fear that, as search results are increasingly personalized, they are less likely to be presented with information that challenges their existing ideas....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 6, 11:30 PM

DuckDuckGo is the little search engine that could.

Jesse Soininen's curator insight, April 7, 1:20 AM

Are You living inside the machine made filter bubble? Try DuckDuckGo

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How to Aspire to 'Business Brilliance' as a PR Pro | PR News

How to Aspire to 'Business Brilliance' as a PR Pro | PR News | Communication & PR | Scoop.it

...PR News: One of your seven principles of business brilliance is "know-how is good. "know-who is better." How would that apply to the work of PR pros and marketers?

Lewis Schiff: Much of the middle-class mentality focuses on the development of technical skills in order to succeed (lawyer, doctor, etc.). However, at the higher levels of wealth, we see that all of those "trades" can be hired for. The most successful among us build strong teams while they focus their energies on creating extremely effective networks. Depending on the task, an effective network can be five strong relationships or 5,000 thin relationships. However, for the most important strategic relationships, we see that very successful people have very deep relationships with just a few people.

For communicating, a large network is desirable. But for influencing strategy and crafting smart messaging, it probably makes more sense to cultivate fewer relationships where there is greater intimacy and support, rather than a "WAN" or wide-area network....


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Jeff Domansky's curator insight, March 9, 7:24 PM

Valuable insight for anyone.

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How to use Instagram to Promote Your Business | CodeCondo

How to use Instagram to Promote Your Business | CodeCondo | Communication & PR | Scoop.it

You should definitely begin the journey of learning how to use Instagram to promote your business by subscribing to the official Instagram for Business blog. It’s packed full of real life examples of how big brands are using photos and tiny videos to build their authority, readership and most of all: business.

 

Learning how big brands advertising on Instagram, and use their photo skills to capture attention and sales can be a great way to learn and observe, and even incorporate similar tactics into your own promotion strategies. It’s certainly not against the law, and it certainly does provide amazing results.

 

Photography doesn’t require words, itself it speaks thousands...


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Jeff Domansky's curator insight, March 9, 11:16 PM

Here's a selection of useful tips for Instagram marketing.

Vicky Dobbin's curator insight, March 11, 9:14 AM

Can local businesses make an impact with Instagram or do you need the exposure of a big brand to get the momentum needed to go big?

Kathryn Kurzanski's curator insight, March 24, 10:43 AM

"Photography doesn’t require words, itself it speaks thousands of words, and can burst many emotions into those who care."  With that being said, it is more than likely beneficial for big businesses like Nike to have an Instagram because those who enjoy Nike products will enjoy their promotions over Instagram as well. 

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18 Things Highly Creative People Do Differently

18 Things Highly Creative People Do Differently | Communication & PR | Scoop.it

Creativity works in mysterious and often paradoxical ways. Creative thinking is a stable, defining characteristic in some personalities, but it may also change based on situation and context.


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22 LinkedIn Secrets LinkedIn Won't Tell You

22 LinkedIn Secrets LinkedIn Won't Tell You | Communication & PR | Scoop.it

LinkedIn can be the best tool for building your brand. I have written several articles about LinkedIn, and they often generate the most comments. Here are the highlights of my LinkedIn advice from previous articles, along with additional tips and tricks, many of which remain unspoken by the people at LinkedIn. With this checklist in hand, you can make your LinkedIn profile your best personal branding tool. These little-known, often-overlooked and seemingly counterintuitive tips deliver big results with minimal effort....


Via Jeff Domansky
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aanve's curator insight, March 5, 7:10 PM

www.aanve.com

 

Chris Bantock's curator insight, March 6, 12:16 AM

Some more great tips to get the most out of LinkedIn 

Carlos Polaino Jiménez's curator insight, March 6, 1:38 AM

Secretos no tan secretos…

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Twitter outrage when you attempt to bribe them #Priceless... for...

Twitter outrage when you attempt to bribe them #Priceless... for... | Communication & PR | Scoop.it

Mastercard’s PR agency, House PR, went ahead and offered Telegraph journalist, Tim Walker, a press pass to the Brit Awards on the condition that he shamelessly plug Mastercard and the hashtag associated with the brand #PricelessSurprises on Twitter. Walker wasn’t even given creative license on the tweets – the content of each one was specifically outlined in an email he later released (hence how the situation blew up in Mastercard’s face). Needless to say the whole debacle erupted into a Twitter storm of negativity directed at House PR and Mastercard.


However, after looking into the Twitter data with SocialBro it seems the Mastercard#PricelessSurprises hashtag was not a fail at all. The negativity surrounding the hashtag was namely from the industry itself and outweighed by its popularity with the TV audience. In total the 14,992 tweets that used the hashtag during 24 hours had a potential reach of over 25 million people. Interestingly, the SocialBro data shows us that the hashtag was a hit with the public, it also didn’t hurt that celebrities such as Kylie Minogue got involved on the night, mentioning and retweeting the hashtag several times....


Via Jeff Domansky
Janine Lloyd's insight:

#Priceless Good or bad?  Seems like the public didn't care about the furor at all...

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Jeff Domansky's curator insight, March 1, 8:31 PM

No excuse for the bad media relations effort that took away from Mastercard promo effort.

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The Science and Psychology of Twitter: Why We Follow, Favorite and Share – 3cseo

The Science and Psychology of Twitter: Why We Follow, Favorite and Share – 3cseo | Communication & PR | Scoop.it

When I choose someone new to follow, when I compose a new tweet, when I share and favorite an update, I seldom think about the why. My following sessions would probably seem haphazard to an outsider, and my favoriting technique comes and goes from one strategy to another.

 

Even so, the way I use Twitter is far less random than I thought. There is science and psychology behind the way we all tweet.

 

Researchers have discovered trends in the way that we perform every major action on Twitter—favoriting, updating, sharing, and following. And there's even an interesting bit of psychology behind what makes Twitter so attractive in the first place. Here's a look at the psychology of Twitter: what makes us follow, favorite, share and keep coming back for more....


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Stephen Dale's curator insight, July 8, 2:24 AM

From the article:

What spurs us to follow someone on Twitter? Researchers at Georgia Tech and Michigan combined to study the factors involved in following.

 

The factors they came up with boiled down to three categories: social behaviors, message content, and social network structure. Here are the individual factors for each, starting with social behaviors:

Tweet volumeBurstiness – tweets per hourInteractions – replies, mentions, and favoritesBroadcast communication – the ratio of tweets with no @-mentionTrustworthiness of the profile – How well is the bio filled out? Is there a URL in the profile? Is there a location listed?

 

The individual factors for message content:

Positive/negative sentimentInformational content – ratio of tweets containing either a URL, RT, MT, HT, or “via”Meformer content – ratio of tweets containing self-referencing pronouns like “I,” “me,” “we,” and “us”Topic focusRetweets – how often your content gets retweetedHashtag usageTReDIX – Tweet Reading Difficulty Index (based on the frequency of real English words longer than 6 letters)

 

The individual factors in social network structure:

Reciprocity – The number of people you follow who also follow youAttention-status ratio – Total followers compared to total followingNetwork overlap – How similar are the people you follow to those a follower follows

 

Does any of this resonate with how you choose who to follow?

 

#socmed

pink HA media's curator insight, July 8, 4:07 AM

Tweet shrink

Gonzalo Moreno's curator insight, July 10, 3:38 AM

Eternas preguntas del marketing y todas las ciencias humanas: por qué "megusta" en FB,  por qué "seguir" en Twitter, por qué "conectar" en LinkedIn... ¿¡Por qué "comprar" en el supermercado!?

Rescooped by Janine Lloyd from Public Relations & Social Media Insight
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Apple patents more wearable sensors

Apple patents more wearable sensors | Communication & PR | Scoop.it

Apple Insider reports:  “A batch of Apple patent filings published on Thursday describe a system of interconnected sensors — some being wearable devices — that work with an iPhone hub to monitor activity levels, dynamically set or cancel alarms and manage push notification settings, among other automated tasks.” ...


Via Jeff Domansky
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Jeff Domansky's curator insight, June 20, 6:57 AM
Apple everywhere? Stay tuned with these Apple patent filings.
Jeff Domansky's curator insight, June 20, 7:00 AM

Apple everywhere? Stay tuned for new developments with these Apple patents.

Rescooped by Janine Lloyd from Modern Marketer
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10 Content Marketing Statistics That Will Blow Your Mind!

10 Content Marketing Statistics That Will Blow Your Mind! | Communication & PR | Scoop.it
10 content marketing stats that all marketers should keep in mind when developing their next campaign.

Via The Fish Firm
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LocalMark's curator insight, June 26, 6:54 AM

"90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them."

RingCentral's curator insight, June 26, 1:12 PM

#content #marketing

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Google and Ogilvy research finds word of mouth had biggest impact on purchase decisions (not media) | Campaign@Cannes

Google and Ogilvy research finds word of mouth had biggest impact on purchase decisions (not media) | Campaign@Cannes | Communication & PR | Scoop.it

Consumers are more influenced by word of mouth in buying decisions than by print media, TV and movies, brand websites and even social media. The six-month survey of 2,458 recent purchasers of auto vehicles, beauty products and smartphones found that word of mouth topped the influence list.

 

Top ten points of influence:

Word of mouth (74%)Retailers and store visits (69%)You Tube – how-to videos, product visualisation, entertainment (64%)Twitter (61%)Company/brand websites (59%)Facebook (56%)Pinterest (56%)Newspapers and magazines (55%)TV and movies (51%)Search (51%).


The study – revealed at the Google Beach Pavilion in Cannes – notes that consumers now make purchasing decisions in the same way they consume content – with the purpose of choosing brands that engage their passion and interests....


Via Jeff Domansky
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Orlando Delgado's curator insight, June 23, 4:54 AM

And we thought traditional human means of communications was dead...

Two Pens's curator insight, June 23, 6:05 PM

This is not new news. Word-of-mouth has always been the nirvana of business. Question is: how do you generate it.

Hassan Aslam Vohra's curator insight, June 23, 11:53 PM

Like & Comment..... :)

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The best of #AskChevron: Protestors engineer a brilliant PR disaster

The best of #AskChevron: Protestors engineer a brilliant PR disaster | Communication & PR | Scoop.it
The company has yet to provide any answers

Via Sara Duane-Gladden
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Sara Duane-Gladden's curator insight, May 28, 9:45 AM

Thankfully, Chevron didn't learn from JP Morgan's #AskJP hashtag fiasco so I can share this PR disaster with you today.

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Why Brands Often Fail at the Zero Moment of Truth | Amplified Analytics Blog

Why Brands Often Fail at the Zero Moment of Truth | Amplified Analytics Blog | Communication & PR | Scoop.it

The marketers, who have learned to subjugate their ego to the reality of the markets, consistently experience remarkable successes.

 

Google introduced this term to describe the impact of online information, i.e. social media reputation, on the intent of a potential customer to engage with a brand. According to the research that influence, and consumer dependence on it,  are growing very fast from year to year.

 

Consumers checked 10.4 sources of information to make a decision in 2011. This is a dramatic increase from the 5.3 sources

 

This more recent study found that positive consumer reviews increase both intent to purchase, and product value, by about 7%.  An online share (customer review, Facebook share or tweet) has a value of between $0.33 for a brand or store recommended by a stranger, and $1.33 for brands recommended by friends or family....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 12, 11:06 PM

More research on the value of social media and social marketing.

Rescooped by Janine Lloyd from Modern Marketer
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Is Your Facebook Fan Acquisition Impacting Sales?

Is Your Facebook Fan Acquisition Impacting Sales? | Communication & PR | Scoop.it
As social media solidifies itself as a standard channel, marketers are increasingly expected to prove return on investment. For instance, whether the consumer purchase funnel for your product or service is linear or calls for a more complex conversion path, your chief financial officer is probably looking to you to show the impact your Facebook activity is having on sales.

Via The Fish Firm
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selftapela's curator insight, April 25, 5:05 AM

http://selftapela.com/

How to Audition for Movies in Hollywood. changing into a player
in Hollywood could be a difficult field that takes preparation
and patience.


#self #tape
#audition #taping
#audition #tape
#actor #tape
#actors #taping
#actors #audition
#audition #taping #services
#Acting #Audition #Videos #Hollywood

Jodi Dichter Kaplan's curator insight, April 25, 7:29 AM

Our specific fan engagement strategy and reporting shows you the ROI.  Contact Peak Reputation for enhanced ROI on your marketing.

#peakreputation #marketingMakesMoney #socialmediamarketing

Mr Tozzo's curator insight, April 30, 4:24 AM
Is Your Facebook Fan Acquisition Impacting Sales?
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10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | Communication & PR | Scoop.it
Know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you!

Via The Fish Firm
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Jodi Dichter Kaplan's curator insight, April 4, 7:04 AM

We want to collaborate with you on your strategy.  Peak Reputation offers a free strategy session - book yours today.

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The Commoditization of News Releases Ends the Free Lunch for Journalists | Lou Hoffman

The Commoditization of News Releases Ends the Free Lunch for Journalists | Lou Hoffman | Communication & PR | Scoop.it

Now, roughly 18 years since earmarking news releases for the public domain, it seems fair to say the commoditization of the news release is complete.

 

Given that journalists rarely write from news releases these days, why does the massive effort behind news releases – figure around 10 man hours per news release at $175 per hour translating into $3,078,082 of cost last year – continue?

 

That’s a good question....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 9, 8:28 PM

Time to rethink the value of news releases says Lou Hoffman.

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Sad But True: Social Media ROI Still in Question - Kruse Control Inc

Sad But True: Social Media ROI Still in Question - Kruse Control Inc | Communication & PR | Scoop.it

Some say social media ROI is elusive. I say, only if you're doing it wrong. Here's some tips on how to do it right!What are you doing to leverage social media as a platform for driving leads into your sales pipeline?According to a new study by the CMO Council, social media is stimulating extensive auto-related conversations and content that create huge sales opportunities to identify likely buyers and engage them based on their individual preferences and purchase intent.Social media is currently influencing purchasing behaviors and smart marketers should be doing more to capitalize on their investments and efforts....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 9, 11:50 PM

What's your COI? The cost of ignoring social media? It may be steeper than you think.

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The Most Effective — And Least Effective — Ways To Measure A Brand's Social Media Strategy

The Most Effective — And Least Effective — Ways To Measure A Brand's Social Media Strategy | Communication & PR | Scoop.it
Marketers are relying less on social ROI.

Via Ryan Crowder
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Ryan Crowder's curator insight, February 6, 1:02 PM

Interesting points about social media measurement developments. 

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Three Principles for Mastering Mobile Marketing in 2014

Three Principles for Mastering Mobile Marketing in 2014 | Communication & PR | Scoop.it

In 2013, Pew Research Center reported that 91% of American adults own a cell phone; 56% own a smartphone. And they're using those phones to shop: Mobile generated up to 42.6% of all online traffic and 25.8% of all online sales during Thanksgiving weekend.So, with consumers primed in 2014 with mobile technology and eagerly using it, how do you best reach them?


To succeed in mobile marketing this year, you must master these three principles: immediacy, simplicity, and context...


Via Jeff Domansky
Janine Lloyd's insight:

These principles are not properly applied so great article

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Jeff Domansky's curator insight, March 4, 12:25 AM

Doug Stovall looks at how to master the numbers when it comes to mobile marketing.