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Rescooped by Janine Lloyd from Public Relations & Social Marketing Insight
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Robert Munsch's Storytelling Lessons for Content Marketers

Robert Munsch's Storytelling Lessons for Content Marketers | Communication & PR | Scoop.it
Content marketers can learn about audience building & engagement from renowned author Robert Munsch. Improve your strategy with tips from a storytelling master!

Via Karen Dietz, Pedro Barbosa, Jeff Domansky
Janine Lloyd's insight:

A must read about storytelling for Content Marketers

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Pedro Barbosa's curator insight, February 4, 2013 3:19 PM

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

Jeff Domansky's curator insight, February 4, 2013 4:48 PM

Pedro Barbosa and Karen Dietz shares storytelling insight sparked by the inspiration of children's writer Robert Munsch.

Two Pens's curator insight, February 5, 2013 12:00 PM

Munsch immersed himself in the world of his industry and audience. It takes more effort to do it but pays off in the long term because you understand the context and what people are interested in better.

Rescooped by Janine Lloyd from Just Story It! Biz Storytelling
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How to turn your power point sales presentations into a “Buying Simulator" -- via Stories

How to turn your power point sales presentations into a “Buying Simulator" -- via Stories | Communication & PR | Scoop.it

I love this article and am using its tips and outline this week for several presentations I am doing. While it is focused on sales, this post follows the same pattern I use when teaching my MBA students on business communication and influential presentations.

Keep this article/outline handy because it works!!

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story/it


Via Karen Dietz
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