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Rescooped by Janine Lloyd from Public Relations & Social Media Insight
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3 Tools for Finding Influencers on Social Platforms | TopRank

3 Tools for Finding Influencers on Social Platforms | TopRank | Communication & PR | Scoop.it

Influencers are influential. They have a significant following on their social channels and are so knowledgeable about a topic that people not only like to consume their content, but share it. Engaging an influencer and being promoted by them is a great way for your brand to increase visibility, grow a following, and rank in search. Sounds simple right? It’s actually something many brands struggle with.

 

There are over 500 million registered Twitter accounts, 300 million active monthly Google+ users, and 1.26 billion Facebook users. Add to that the 150 million people that are active on Instagram in any given month, the 70 million on Pinterest, and the 238 million members on LinkedIn and it’s no wonder finding influencers is a bit like playing “Where’s Waldo?”

 

But it doesn’t have to be. There are dozens, if not hundreds, of tools out there that can help find influential people in your industry in an easy, cost-effective manner. The problem becomes how to choose from all of those tools. Don’t worry; we’ve made that easier too. Here are three tools we love for finding influencers on Twitter, Google+ and LinkedIn...


Via Jeff Domansky
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Jeff Domansky's curator insight, November 26, 2013 8:10 AM

Read about three tools that are designed to help you find influencers on Twitter, LinkedIn and Google+.

Ali Anani's curator insight, November 27, 2013 5:33 AM

We know that customers are influenced mostly by the opinion of other customers because of the trust factor. So, this post is timely.

Ennio Martignago's curator insight, November 28, 2013 8:35 AM

Risorse per individuare gli influenzatori nei Social Network

Rescooped by Janine Lloyd from Just Story It! Biz Storytelling
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How to turn your power point sales presentations into a “Buying Simulator" -- via Stories

How to turn your power point sales presentations into a “Buying Simulator" -- via Stories | Communication & PR | Scoop.it

I love this article and am using its tips and outline this week for several presentations I am doing. While it is focused on sales, this post follows the same pattern I use when teaching my MBA students on business communication and influential presentations.

Keep this article/outline handy because it works!!

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story/it


Via Karen Dietz
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Rescooped by Janine Lloyd from Influence Marketing Strategy
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Influencer Outreach Best Practices: Preparing a Strategic Plan

Influencer Outreach Best Practices: Preparing a Strategic Plan | Communication & PR | Scoop.it
Influencer outreach campaigns are often run as part of a broader marketing plan, integrated with a variety of other media and public relations tactics in order to extend reach.

Via Ron Sela
Janine Lloyd's insight:

Great practical advise when developing an influencer plan ...

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Ron Sela's curator insight, July 17, 2013 12:34 PM

Influencer Outreach Best Practices: Preparing a Strategic Plan