Communication & PR
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Rescooped by Janine Lloyd from Public Relations & Social Media Insight
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14 Brand And Marketing Trends For 2014

14 Brand And Marketing Trends For 2014 | Communication & PR | Scoop.it

It was management consultant, Peter Drucker, who advised the best way to predict the future was to create it. Creating new things being difficult, the next best way is to have access to validated and prediCctive loyalty and emotional engagement metrics to help point the way.

 

Happily, we do. And after examining over 100,000 consumer assessments, we’ve identified 14 critical trends to help marketers create their own, successful futures next year..


Via Jeff Domansky
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Jeff Domansky's curator insight, December 5, 2013 3:08 AM

14 trends to look out for in brand and marketing in 2014.

Rescooped by Janine Lloyd from BI Revolution
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5 Seamingly Small Branding Moments That Make A Big Impact

5 Seamingly Small Branding Moments That Make A Big Impact | Communication & PR | Scoop.it
Branding opportunities don't have to be big to have impact. Take advantage of these 5 moments to reinforce your brand promise.

Via Mike Milazzo, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, November 7, 2013 1:00 AM

Small touchpoints, especially at this time of year, can make a huge difference in winning the post-sale advocacy we depend on (See David Edleman's new conversion funnel HBR post linked from my Atlantic BT post http://www.atlanticbt.com/blog/social-medias-magic-loops/