Communication & PR
896 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Janine Lloyd from Public Relations & Social Marketing Insight
Scoop.it!

Bitch. Procrastinate. Write. : Got no writing ideas? Here's 11 reasons why

Bitch. Procrastinate. Write. : Got no writing ideas? Here's 11 reasons why | Communication & PR | Scoop.it

Newbies and pros do it. They want to be writers, they like to think of themselves as writers, they feel like they should be writing, and yet they’re uninspired to do so…by anything.   It’s not a valid excuse. You’re just being lazy and ignorant.     

 

The world and everyone in it are bombarding you around the clock with things to write. The problem is your senses aren’t on. Instead of asking what you can write about, you should be asking, “Why aren’t I aware and making something of everything that’s being given to me?”   Here are 11 things for you to mull over while you’re busy being stuck....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, February 11, 2014 1:29 AM

Mike Stiles has tips to help you get unstuck from writer's block.

Rescooped by Janine Lloyd from Public Relations & Social Marketing Insight
Scoop.it!

Our blog now exceeds 1m monthly page views, but does it generate ROI?

Our blog now exceeds 1m monthly page views, but does it generate ROI? | Communication & PR | Scoop.it

Econsultancy blog team, for the first time, surpassed 1m page impressions in a calendar month. Not bad for a niche B2B publishing operation!

 

That said, we don’t create content simply to generate page views. The blog team contributes so much more to our business. I shall explain why.

 

A recent study found that only about a third of Fortune 500 companies maintain a blog, a statistic that I find perplexing, so I thought this might be a good time to remind ourselves – and you, dear reader – of why we blog, and what it’s doing for us.

 

Some backgroundWe launched the blog in 2006, after deciding to divert a limited PR budget towards the hiring of full-time writer. We thought that it would be better to create our own content, rather than paying PRs to try to persuade journalists to write about us. PR is tough, and pull beats push, for all sorts of reasons....


Via Jeff Domansky
Janine Lloyd's insight:

Great insights into how econsultancy.com, a b2b publishing operation's blog, gets hits and how it looks at ROI.  

more...
Jeff Domansky's curator insight, October 31, 2013 9:56 AM

Compelling reasons why blogging delivers impressive ROI for Econsultancy

Social Buster's curator insight, October 31, 2013 10:01 AM

Je pense que nous avons toute cette question qui nous trote dans la tête !

Rescooped by Janine Lloyd from Public Relations & Social Marketing Insight
Scoop.it!

Mistakes: 5 Mistakes That Lead to a Blog's Failure | How to Blog

Mistakes: 5 Mistakes That Lead to a Blog's Failure | How to Blog | Communication & PR | Scoop.it

Failures and mistakes are always essential for success.So in preparation for my new blog I took a trip down memory lane to see what exactly what my mistakes were. And more importantly, how I could avoid those pitfalls on my new blog.Surprisingly, 5 mistakes came back that are incredibly common in the blogging community.


Via Jeff Domansky
more...
Jeff Domansky's curator insight, September 26, 2013 2:51 AM

Get the top 5 blogging mistakes that website owners are making and learn how to avoid these pitfalls. It is the how to blog info that everyone needs!

Jared Hill's curator insight, September 27, 2013 9:12 PM

Blogs are a very important tool to those in the PR profession.  Knowing how to avoid mistakes will keep consumers interested in your product!

Rescooped by Janine Lloyd from Public Relations & Social Marketing Insight
Scoop.it!

15 signs you're a word nerd | Ragan.com

15 signs you're a word nerd | Ragan.com | Communication & PR | Scoop.it
In observance of National Word Nerd Day, we offer an array of symptoms that indicate your affinity for correct grammar, usage, syntax, punctuation, and spelling run deeper than that of others.

Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 9, 2014 1:29 PM

Celebrating National Word Nerd Day! Who knew?

Lori Wilk's curator insight, January 9, 2014 6:36 PM

Takeaway from this article: I didn't know there was a National Word Nerd Day" or how to properly celebrate it.

Freepass's curator insight, January 10, 2014 5:05 AM

¿Nadie qiere jugar a apalabrados contigo? ¿Buscas palabras extrañas en el diccionrio por diversón? Puede que seas un "word nerd"

Rescooped by Janine Lloyd from Public Relations & Social Marketing Insight
Scoop.it!

Why Your Small Business Marketing Is Failing

Why Your Small Business Marketing Is Failing | Communication & PR | Scoop.it

Takeaway. It’s not about marketing your small business. It’s about marketing your story.

 

You have a business you love and you want to tell the world about it so they love it too. Seems simple enough, right? Well, small business marketing isn’t as simple as it seems because it is more than just telling the world about your business, it’s about telling your story along with your business story. It’s about developing relationships not just making connections. It’s about creating valuable content not just spreading a message.

 

Marketing is something everyone thinks they can do and it can be overwhelming, especially if marketing isn’t your area of expertise. I get the need to tighten the purse strings. I get that you have no budget and you are a one-man or -woman show. It is doable and you can do it! You just need to be armed with the right kind of information and expectations....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, October 10, 2013 2:02 AM

Your marketing could be failing if you're not telling the story of your business.

odysseas spyroglou's curator insight, October 10, 2013 7:00 AM

Marketing in SMEs is always tricky.

Rescooped by Janine Lloyd from Public Relations & Social Marketing Insight
Scoop.it!

Robert Munsch's Storytelling Lessons for Content Marketers

Robert Munsch's Storytelling Lessons for Content Marketers | Communication & PR | Scoop.it
Content marketers can learn about audience building & engagement from renowned author Robert Munsch. Improve your strategy with tips from a storytelling master!

Via Karen Dietz, Pedro Barbosa, Jeff Domansky
Janine Lloyd's insight:

A must read about storytelling for Content Marketers

more...
Pedro Barbosa's curator insight, February 4, 2013 3:19 PM

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

Jeff Domansky's curator insight, February 4, 2013 4:48 PM

Pedro Barbosa and Karen Dietz shares storytelling insight sparked by the inspiration of children's writer Robert Munsch.

Two Pens's curator insight, February 5, 2013 12:00 PM

Munsch immersed himself in the world of his industry and audience. It takes more effort to do it but pays off in the long term because you understand the context and what people are interested in better.