Beervana: The Bold New World of 2014 Looks Unsettlingly Like 1978 | Communication & PR | Scoop.it

...Stone's corporate identity has always threatened to bleed over the thin line separating satire and self-importance, so maybe it's not the best example of craft beer's direction.  TheAtlantic piece drives the point home more pointedly: "So is this the future of U.S. beer consumption – a country that stumbles over itself to buy beer made with wild-carrot seed, bee balm, chanterelle mushrooms , and aged in whiskey barrels?"

 

It got me thinking.  If the craft beer market has become a contest over the most outrageous, has craft beer finally grown up and become its nemesis, mass market beer?  Allow me to demonstrate....


Via Jeff Domansky