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Rescooped by Janine Lloyd from Public Relations & Social Marketing Insight
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Is an Image Really Worth 1,000 Words? Images in Tweets Boost Engagement : LucidCrew Austin

Is an Image Really Worth 1,000 Words? Images in Tweets Boost Engagement : LucidCrew Austin | Communication & PR | Scoop.it

For many businesses using Twitter has become a staple in an effective marketing campaign. Engaging customers through tweeting daily tips, facts can be greatly enhanced by following these Twitter tips.


Via Jeff Domansky
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Ali Anani's curator insight, December 22, 2013 12:35 AM

Tweets have no holidays, only idling sometimes

Abbi Holtom Whitaker's curator insight, December 22, 2013 10:42 AM

Lessons learned here: write out ReTweet, add photo links and tweet on the weekend

Dave Pereira's curator insight, December 29, 2013 2:51 PM

Images get twice the response rate on twitter during daytime hours. 

Rescooped by Janine Lloyd from Public Relations & Social Marketing Insight
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Are Twitter Ads Right For Your Local Business? How To Decide

Are Twitter Ads Right For Your Local Business? How To Decide | Communication & PR | Scoop.it

With Twitter blasting out of the gate with IPO news, not to mention 230+ million monthly active users, many local marketers have been left wondering: when does it make sense for a local business to test Twitter ads?

 

With Twitter blasting out of the gate with IPO news, not to mention 230+ million monthly active users, many local marketers have been left wondering: when does it make sense for a local business to test Twitter ads? And, how much time and energy should be devoted to Twitter with the myriad of other social media platforms out there?

 

For certain local businesses, Twitter can serve as a terrific channel for boosting their online presence, raising overall awareness, attracting new followers and leads, as well as driving more traffic to their website and customers to their doorstep.

 

Twitter is particularly effective for local restaurants and retailers that are more inclined to generate check-ins and posts from in-store customers. Local marketers can and should capitalize on this organic traffic by using Twitter as a vehicle to promote special offers, discounts, and product/menu updates that drive consumers to their locations and entice them to spend and spend more....


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Jeff Domansky's curator insight, November 23, 2013 1:46 AM

Great advice for small business to use Twitter to get marketing results.

Rescooped by Janine Lloyd from Public Relations & Social Marketing Insight
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Curating Twitter? Watch out, the rules are changing | Knight Digital Media Center

Curating Twitter? Watch out, the rules are changing | Knight Digital Media Center | Communication & PR | Scoop.it
By Amy Gahran

News outlets of all kinds increasingly have been aggregating or curating Twitter content to augment news coverage and liveblogs—but Twitter is changing the rules.

 

As Twitter gets more serious about its search for a long-term business model, it’s started limiting how third parties are able to access and use Twitter content. On Aug. 16 Twitter announced upcoming changes to its application programming interface (API), the “firehose” which supplies Twitter content to third-party tools such as Storify.


In particular, Twitter’s existing guidelines for how Tweets can be displayed will become requirements.

 

They sound pretty serious about it. According to Twitter: “If your application displays Tweets to users, and it doesn’t adhere to our display requirements, we reserve the right to revoke your [API access].”

 

Yes, they can do that. This would be more likely to directly affect popular Twitter-powered tools (applications) and perhaps large media outlets, but indirectly it would affect any news publisher using these tools....

 

[Curators, bloggers and content prod take note - JD]


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Rescooped by Janine Lloyd from Design, social media and web resources
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Twitter Guide for New Businesses [infographic]

Twitter Guide for New Businesses [infographic] | Communication & PR | Scoop.it
This handy infographic from the team at renderpositive is intended to help small businesses to understand how to use Twitter better, and how can it help your business connect with potential customers, amplify your brand message, and ultimately grow.

Via Lauren Moss, Paul O'Donnell
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Kwang Hyun's curator insight, December 11, 2013 1:46 AM

How can new businesses use twitter as their advertising tool. This is another positive step for our future advertising.

Kwang Hyun's curator insight, December 12, 2013 10:44 PM

This is a very good infographic about how the new business can use the twitter as their important tool. This shows the future of business will be run with a social media tool such as Twitter.

Stéphane Hardel's curator insight, December 15, 2013 6:08 AM

Comment bien gazouiller

Rescooped by Janine Lloyd from Public Relations & Social Marketing Insight
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Watch a News Story Evolve With Twitter Related Headlines

Watch a News Story Evolve With Twitter Related Headlines | Communication & PR | Scoop.it

Twitter is launching a new feature on their site, "Related headlines", where when someone tweets about something newsworthy, Twitter will include links to the news story below the tweet, even when a specific URL to the news story hasn't been included.It's becoming a way for Twitter users to easily click and find information about a news story, without having to go and use Google or another search engine to find a link to the story, or to even have to figure out what the story is if the tweet isn't specific enough.

 

How it works: when a tweet is embedded into a news story, Twitter can use that to connect the tweet to the story, and then include the news links to that story. It is done somewhat unobtrusively, only showing up on the specific tweet's permalink page. It doesn't show up in the stream for the person who tweeted it, or in the stream of someone who follows that person....


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Jeff Domansky's curator insight, September 1, 2013 1:49 PM

The debate about embedded tweets continues: asset or intrusion?